Millard Group Inc., Peterborough, NH, said yesterday that it has been awarded list management of The Picture People list and enhanced file.
The Picture People is a chain of more than 300 company-owned portrait studios operating in 34 states. Customer data is collected at each retail location as well as from The Picture People e-commerce Web site.
The files have more than 1.1 million last 12-month buyers, 483,000 last 3-month buyers and 140,000 last 3-month club members.
The list is selectable by recency, product, dollar, club membership and birth date. The enhanced file also includes lifestyle interests and ethnicity selects. Each file has a base price of $95/M.
