According to the quarterly Bellwether Report from the UK-based Institute of Practitioners in Advertising, the direct marketing sector is showing its biggest decline in eight years. Budgets dropped 6.3% in the last quarter, the report said, spurred by weak sales and ongoing economic concerns.
Related Posts
She Rises Up documentary explores poverty’s impact on women
‘She Rises Up’, a powerful documentary focusing on the connection between women and poverty, will be distributed across…
IBM shares plunge after disappointing consulting results
IBM’s shares fell nearly 9% during after-hours trading due to a lackluster performance from its consulting unit. This…
SBA announces winners of 2024 Growth Accelerator Fund Competition
On April 23, 2024, U.S. Small Business Administration (SBA) Administrator, Isabel Casillas Guzman, announced the initial round winners…