After focusing on individual users for the first phase of its operations, LinkedIn’s shift towards companies using its platform continues.
Much like Facebook, the site will allow admins to view analytics for company pages. This means they can identify hot topics being discussed, get detailed demographic information about followers and measure page engagement against those of similar brands.
This ties in nicely with LinkedIn’s previously announced sponsored updates, which would allow advertisers to push a company page or specific company news. With the analytics, there’s now a direct way to measure the impact of those ads.
Here’s a video from LinkedIn explaining how it works:
