If you’re like me, and you’re feeling pretty overwhelmed as a digital marketer on what events to attend at SXSW, here’s a helpful guide from Golin Harris, that’ll narrow it down to 20.
The communications firm is launching SXScout, an interactive website that narrows down the must-attend events for marketers at the massive tech festival.
“SX gets bigger and bigger every year. More brands. More attendees. More sessions,” said Jeff Beringer, global digital practice leader at Golin Harris. “SX Scout is a guide to help marketers and communicators make the most of SXSW Interactive, whether they’re attending in person or following along from afar. Specialists from our global team scoured the full line-up and hand-picked 20 can’t-miss events marketing and communications pros.”
Along with the events and their schedules, SXScout also plans to curate content around them with the #SXScout hashtag.
It’s a pretty helpful website, conveniently sorting the events into marketing categories such as brand strategy and analytics, content creation, building communities and integration. Here’s the video Golin Harris released as an explainer:
GolinHarris SX Scout from GolinHarris on Vimeo.
