Startup Sawhorse Media published a list of its annual SaaS costs, which included a number of marketing technologies. The company uses Hootsuite for social media management, Mailchimp for e-mail lists and Mailgun for programmatic e-mails. The company encouraged more startups to send their itemized costs, which it said it would publish anonymously.
Former Google UX designer Chris Messina diagnosed the company’s problems in a Medium post.
Why did the world need another Facebook, unless to benefit Google by making their ad targeting more effective? Why wasn’t Google+ one of Google’s famous moonshots, intended to improve personal social networking by 10x? Why did they take a conventional approach to social networking rather than think about about [sic] what controls people might need in the next 5–10 years in their digital lives?
Adobe reported that purchases in November were the highest of all time, including record-setting days on Thanksgiving and Black Friday. Purchases through mobile devices increased from 21% last year to 29% this year.