Geo-location data is a pretty mouth-watering prospect for mobile marketers, and I imagine Google’s new opt-in application called Latitude — you install, invite your friends, and you can keep track of where you all are if they say ok — prompts wishful thoughts of Latitude customers opting in to be contacted by Coca-Cola if they pass a grocery store. But not just privacy advocates are already having a bit of a cow — most people I’ve mentioned it to seem to think the prospect of Google knowing where they are is downright creepy (other than my husband, who is already planning on downloading it). Any thoughts?
Related Posts
Keep Your Brand Mindful and Relevant with Customers and Practices
Image Source: FreeImages On top of everything else you have on your plate, you must now add…
Enhancing the Customer Experience in Restaurants: A Comprehensive Guide
Image Source: Pexels In the competitive world of restaurants, providing an exceptional customer experience is crucial for…
Customer Expectations: How Retailers Can Meet Them
In today’s evolving retail landscape, meeting customer expectations is crucial for businesses to thrive. Customers now have higher…