72andSunny names Norcross, Rowles partners

MDC Partners agency 72andSunny has named Jason Norcross and Bryan Rowles partners. Norcross and Rowles will also continue to serve as creative directors in addition to overseeing the firm’s client roster.

Norcross joined the agency in 2004 as a writer. He was promoted to creative director in 2007.  

Rowles also joined 72andSunny in 2004. He previously served as a designer at Core Design from 1997 to 2002.   

The duo was responsible for Nike’s “Next Level” and the Discovery Channel’s “Boom De Yada” campaigns. They also created an Activision campaign that will launch next month. 

In June, Fiat Group Automobiles named 72andSunny digital AOR for its North American brand.

MDC acquired a majority stake in the agency last December.

72andSunny’s clients include CKE Restaurants, Discovery Communications, Pacific Sunwear of California, Bugaboo and K-Swiss.

A 72andSunny representative could not be immediately reached for comment.

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