6 Newspapers Team to Start Insert Program

Six newspapers announced their collaboration last week in the launch of Value Network, an insert program that will reach up to 7.2 million households weekly.

The newspapers, five in Southern California, are the Las Vegas Review-Journal, Los Angeles Times, The Orange County Register, The Press-Enterprise of Riverside, CA, The San Diego Union-Tribune and Ventura County Star. Torrance, CA-based newspaper The Daily Breeze is also providing supplemental distribution for the six Value Network newspapers.

The inserts will reach home delivery subscribers and non-subscribers through alternate delivery and unduplicated direct mail on Thursdays and Fridays.

Value Network products are available through any of the six network newspapers.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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