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360i taps insiders for president, EVP posts

Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener.

Wiener termed the moves “evolutionary tweaks,” noting that Hofstetter will continue to work directly with senior-level clients in developing digital strategies. She had previously served as SVP of brand strategy and emerging media.

In addition to his responsibilities as managing director of 360i’s Atlanta office, Belsky will oversee the agency’s media and analytics business, which is headquartered in Atlanta. Laura Mete Frizzell, SVP of media services, and Kevin Geraghty, VP of reporting and analytics, will report to Belsky.

Both Hofstetter and Belsky report directly to Weiner.

Hofstetter “built up our insights, social media and strategy practices from the ground up since 2005,” Wiener said. “Her fingerprints are on everything we’ve done on the brand marketing side of our agency business, and this promotion is really just reflecting the recognition of those accomplishments.”

Wiener said Belsky has been “instrumental in chafing the growth and innovation coming out of our media and analytics practice.

360i also said that Dave Jacobs has transitioned from his post as VP of operations and business development to become general manager of strategy, social media and SEO.

360i employs 425 full-time staffers.

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