Addressing the Top Challenges in Campaign Management
Tuesday, February 24
1:00PM ET/ 10:00AM PT
Improving ROI in campaign management is cited as the top goal for today’s marketers. But beyond using the right tools and processes, what does it take to maximize campaign performance? Join guest speaker Jason McNellis from Forrester Research Inc. as he reviews marketers’ top challenges and reveals the 3 building blocks needed to dramatically improve ROI. McNellis will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum impact.
As a senior analyst with Forrester Research, Jason serves Customer Insight Professionals, helping them leverage customer data to improve marketing and overall business performance. Jason’s research agenda focuses on trends and best practices at the intersection of customer analytics and marketing technology. This includes recommendations on improving analytic performance and measurement and optimizing customer interactions through analytics.
Previous Work Experience
Prior to joining Forrester, Jason led analytic teams at M Squared Group, a data-driven consultancy, and at Supervalu. Jason began his career as a marketing scientist at M Squared Group, leveraging a wide variety of algorithms to enhance business decisions.
Jason holds a B.A. from Carleton College and an M.S. from the State University of New York at Stony Brook.
George Corugedo, Co-founder and CTO, RedPoint Global
Co-founder and CTO of RedPoint Global, George Corugedo is responsible for leading the development of the RedPoint Convergent Marketing Platform™. A seasoned technology executive, George has over 20 years of business and technical expertise. He co-founded Accenture’s Customer Insight Practice, which specialized in strategic data utilization, analytics and customer strategy. Previous positions included director of client delivery at ClarityBlue, Inc., a provider of hosted customer intelligence solutions to enterprise commercial organizations, and COO/CIO of Riscuity, a receivables management company specializing in the utilization of analytics to drive collections.