24/7 Media Inc. has broadened its business-to-business e-mail offerings with this week's debut of the 24/7 Mail Business Alliance, a database of more than 1 million e-mail addresses of North American business professionals.
The company said the database offers e-mail addresses of nearly 1.3 million business decision-makers at small- to medium-size businesses. The database is a permission-based list developed to let marketers target and reach business professionals at work based on various criteria, such as ZIP code, SIC code and company size.
“As more marketers begin to use e-mail to reach potential customers, they look for lists that offer them unique targets,” said Will Tifft, senior vice president and general manager at 24/7 Mail. “With the addition of 24/7 MBA, we are able to offer marketers exactly what they want — to reach those customers while they are at work.”
24/7 Media also offers the Tiger Direct, Bigfoot.com and Economist International business-to-business lists.
