And not just meet-the-requirements successful; we’re talking over-the-top, abundant, viral success.
The answer, so often, depends on how you define achievement, which varies in every industry and changes at each company. Some marketers are looking to improve customer sentiment and boost social engagement while others work to establish an ethos or directly drive sales.
No matter the aim, reaching a company’s end-goals takes a combination of creativity and resources, such as finances and partnerships—all mixed with passion.
In recent weeks, the Direct Marketing News team has culled a host of successful campaigns, ranging from marketers at agile startups to nimble strategists at household names. Each campaign is unique and relevant—qualities that enabled these brands to not just reach but surpass their goals.
Here, I’ve highlighted some of the more poignant ones. Feel free to share some of your favorite marketing campaigns making waves today.