10 Ways to Enhance Your Webinar Content

Register now!

Thursday, May 28
1:00PM ET/10:00AM PT

What makes a webinar great? While there are a lot of elements that go into a successful webinar, truly great webinars feature strong content that is presented in an effective way. Join ON24 and Direct Marketing News for an interactive conversation that will highlight best practices on how to increase the effectiveness of your webinar content.

This presentation will cover:

• How to customize webinar content for each stage of the buying cycle
• How to keep your audience engaged
• Customizing content for buyer personas
• Using webinars for interactive storytelling

Featured Speaker:

Mark Bornstein, Sr. Director, Content Marketing, ON24 Inc.

As Sr. Director of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.

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