10 Steps to Planning a Successful Webinar

Register now!

Thursday, October 2
1:00PM ET/10:00AM PT

A successful webinar can help strengthen a company’s brand awareness, increase exposure in the market and generate qualified sales leads. However, running a high-profile web event can be intimidating and challenging.

Join Direct Marketing News and Mark Bornstein, Sr. Director of Content Marketing at ON24, for a unique webcast during which he will share best practices, tools and samples for planning and executing a successful webinar, including:

  • How to create your webinar “action plan”
  • Marketing deliverables for driving registration and attendance
  • Key actions for infrastructure setup
  • Benchmark data on promotion best practices
  • “Must haves” for the day of the webinar


Featured Speaker:


Mark Bornstein, Sr. Director, Content Marketing, ON24 Inc.

As Sr. Director of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.

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