THE DIRECT MARKETING NEWS SPONSORED PROMOTION OF THE DAY - February 10, 2012
Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing

Read this white paper to discover four stages of organizational capabilities and associated customer analytics strategies to help leverage deeper customer insights.Download this report and read how organizations that implement customer analytics initiatives are:

* Increasing customer retention by up to 9%
* Capturing 2% more wallet share
* Converting an extra 3% of inbound contacts into a cross-sell event
* Shifting up to an additional 4% of their sales orders to more cost-effective channels



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For details on how to be the exclusive advertiser in the Sponsored Promotion, please send a message to Jackie Gould at jackie.gould@dmnews.com

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