Plus: Marketers Speak out on Data, Email, and the Customer Experience
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Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.

Events Calendar
Today—How to Drive Engagement in a World of Content Overload
Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.
Sept 4—Why Traditional Call Tracking Is No Longer Enough
LogMyCalls will share emerging trends for call analytics in 2014. They will explain why traditional call tracking is not relevant, and share more than 25 pieces of proprietary data gathered by analyzing MILLIONS of calls in Q2 of 2014.
Sept 9—Best Practices for Content Marketing Webinars
Adobe will share tips and guidelines such as: What types of webinars work best for content marketing? How do you write effective promotional materials? And what types of presenters do audiences respond to?
Sept 10—Retail Marketing is Omnichannel Marketing
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform the mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications.