Plus: The Devil's in the Detail: Crafting the Email Subject Line
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The Latest
The Devil's in the Detail: Crafting the Email Subject Line
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The email subject line is the window of opportunity for marketers to connect with potential customers.
Don't Stop Believin' (in Email)
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Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

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Sept 10th: Retail Marketing Is Omnichannel Marketing
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Events Calendar
Sept 4—Why Traditional Call Tracking Is No Longer Enough
Join us for this webcast and learn how to automatically know what happened on your inbound calls without listening to them, examples of the 45 analytics advanced solutions can extract from calls, lead scores, conversion rates and sales skill data for MILLIONS of phone calls, and how speech analytics works
Sept 9—Best Practices for Content Marketing Webinars
Join this online session to learn best practices for promoting and delivering webinars in a content marketing framework.
Sept 10—Retail Marketing is Omnichannel Marketing
Join Direct Marketing News for a one-day virtual conference to learn the latest on how to transform the mundane marketing into omnichannel marketing that will allow you to reach and engage the right consumers across digital and traditional channels with relevant, targeted, and contextual communications.
Sept 30—They Finally Bought Something, Now What Do I Do?
In this webinar, Silverpop will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.
Sept 30—40 Under 40 2014
Join us on September 30 in New York for the Direct Marketing News 40 Under 40 Awards, where we'll celebrate young marketing leaders who are not only succeeding, but excelling despite the many challenges they're faced with today.