3 Marketing Tactics to Use at Your Thanksgiving Table
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Are SMBs Already Past their Holiday Email Marketing Prime?
The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.
The Truth About Holiday Marketing
No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.

Relationship-First Marketing for a Mobile World
SparkPost, the cloud email delivery service from Message Systems, delivers incredible performance at the rate of 97.8% inbox placement. This puts SparkPost deliverability 8% above the next cloud infrastructure provider. Read this white paper now to discover the latest on deliverability in today's cloud and transactional email services market.
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Marketing&Tech Innovation Awards
DMN is accepting entries for our 2016 Marketing&Tech Innovation Awards, spotlighting innovative strategies, platforms, and people in marketing. Enter today! Deadline: December 7, 2015.
Marketing Hall of Femme
Direct Marketing News is accepting nominations for the 2016 Marketing Hall of Femme, honoring women in the top marketing position in organizations across industries. Their accomplishments have made them true Leading Ladies. Submit your nominee by December 11, 2015.
Don't Miss This
3 Marketing Tactics to Use at Your Thanksgiving Table
Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.
A View to a Thrill
By Jason Compton, Contributing Writer
A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.
Black Friday Buzz
The 2015 holiday shopping frenzy hasn't yet begun, but stats on what to expect—and what's happened so far—are abundant.
Marketing Challenge: Retest or Roll With It?
Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.
analyzing consumers' predicted spending
The Value of Customer Lifetime Value
This compilation of recent Direct Marketing News content addresses the increasing viability of content marketing, what marketers should avoid and embrace in their content marketing strategies, and how marketers can continue to expand on the idea of bringing value to customers’ lives through not only products and services, but through marketing, as well.
Events Calendar
Dec 01—The Path From Data to Action for Marketers
Forrester predicts what will happen in the seven hottest areas of data and analytics—and examines what marketers can do about it.
Dec 03—Content Marketing Virtual Event
Content marketing is an exceptional way to educate, inform, and entertain prospects and customers. In fact, marketers can use content across the customer lifecycle to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that not only engages, but also sells.
Dec 08—10 Key Marketing Trends for 2016 and Ideas for Delivering Exceptional Customer Experiences
Join Silverpop Product Marketing Director Christ Murphy as he shares key marketing trends for 2016 and strategies you can use to create tighter bonds with contacts and enhance the customer journey.
Dec 10—Be Your Own Benchmark: Testing Strategies for Marketers
In this webinar, you’ll hear from the experts at Experian Marketing Services to learn tips for testing new marketing strategies and measuring their effectiveness.