Plus: Exact Data Strikes a Blow for Clean Email Lists
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The Latest in Email
1-800-GOT-JUNK? Cleans Up Its Email Marketing
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.


The Rules (and Tools) for Successful Customer Engagement
When merchants are able to engage customers on a personal level, they are more likely to buy and will recommend brands and products they like to their friends and family. Download this free eBook to learn the rules (and tools) for successful customer engagement today!
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More on Email Marketing
Email Marketing

News Byte: Exact Data Strikes a Blow for Clean Email Lists
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
Multichannel Marketing

American Red Cross Breathes New Life into its Marketing
By Cindy Waxer
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Marketing Automation

The Time for the Customer Is Now
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Craving more content? We’ve got an eBook for that.
Marketing Strategy

eBook: Why Marketing-Tech Collaboration? Because You Have To.
By Direct Marketing News staff
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
10 Timeless Truths of Scientific Marketing
Yes, things are changing more frenetically than ever. But marketers need not toil in a period of uncertainty. Instead, we should operate with confident clarity. Download 10 Timeless Truths of Scientific Marketing for marketing life lessons to keep you centered.


Make content king. So your products get the royal treatment.
Who doesn't create content? The challenge is knowing which assets are actually worth offering to prospects and customers. This definitive guide shows you how to tap the wild success of B2C content marketing in your B2B world. Brought to you by the Modern Marketing experts, Oracle Eloqua.
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Events Calendar
April 24—The Lean Content Roadmap: How B2B Marketers Can Do More With Less
In this webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources,
April 30—5 Unproductive Phrases Creatives Say and How to Avoid Them
Join Richard Whitehead, AtTask's senior GTM director for marketing solutions, and DMN featured speaker Martyn Etherington, CMO of Mitel, to hear why “it's 80% done” really means no one knows what the status of the deliverable is—and how you can fix this illusion of productivity.
May 13—Webinars: More Than Just Lead Generation
Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?
May 14—Unstoppable Lead Gen Strategies
Join us for a can’t-miss virtual event jam-packed with tips on how to fill your funnel with the high-value prospects most likely to convert.
From This Month's Issue
Trending: Infographic: A Snapshot of Email Marketing in 2014
Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.