Plus: 6 Mobile Marketing Must-Have's
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The Latest in Email
Relevance Is the "Sole" of Finish Line's Remarketing
How the athletic footwear retailer applied its email remarketing tactics to Facebook.


The Rules (and Tools) for Successful Customer Engagement
When merchants are able to engage customers on a personal level, they are more likely to buy and will recommend brands and products they like to their friends and family. Download this free eBook to learn the rules (and tools) for successful customer engagement today!
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More on Email Marketing
Mobile Marketing

6 Mobile Marketing Must-Have's
Responsive design is but one of many features experts say are essential to successful mobile marketing.
Database Marketing

Q&A: When (and How) to Bust Down the Data Door
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Marketing Strategy

Too Much Information: Answers
By Direct Marketing News staff
A sales VP shared a competitor's confidential pricing and marketing information with the sales team. Not good. See how our readers would deal.
Craving more content? We’ve got an eBook for that.
Marketing Strategy

eBook: Why Marketing-Tech Collaboration? Because You Have To.
By Direct Marketing News staff
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
10 Timeless Truths of Scientific Marketing
Yes, things are changing more frenetically than ever. But marketers need not toil in a period of uncertainty. Instead, we should operate with confident clarity. Download 10 Timeless Truths of Scientific Marketing for marketing life lessons to keep you centered.


Make content king. So your products get the royal treatment.
Who doesn't create content? The challenge is knowing which assets are actually worth offering to prospects and customers. This definitive guide shows you how to tap the wild success of B2C content marketing in your B2B world. Brought to you by the Modern Marketing experts, Oracle Eloqua.
Read the "Grande Guide to B2B Content Marketing" now
Events Calendar
April 24—The Lean Content Roadmap: How B2B Marketers Can Do More With Less
In this webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources,
April 30—5 Unproductive Phrases Creatives Say and How to Avoid Them
Join Richard Whitehead, AtTask's senior GTM director for marketing solutions, and DMN featured speaker Martyn Etherington, CMO of Mitel, to hear why “it's 80% done” really means no one knows what the status of the deliverable is—and how you can fix this illusion of productivity.
May 13—Webinars: More Than Just Lead Generation
Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?
May 14—Unstoppable Lead Gen Strategies
Join us for a can’t-miss virtual event jam-packed with tips on how to fill your funnel with the high-value prospects most likely to convert.
From This Month's Issue
Trending: Are Marketers Getting Too Personal?
The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.