DMNews Email Marketing Weekly - 11/18/09

November 18, 2009

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Inbox Insider

Inbox Insider: Law firms find CRM best use of e-mail

Dianna Dilworth

For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.

News

Lamps Plus plans holiday e-mail coupon effort delicately

Dianna Dilworth

For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers.

Guitar Center revises Web wish lists for holiday shopping season

Dianna Dilworth

Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.

Tobi.com debuts virtual fitting room

Dianna Dilworth

For fashionistas who love trying on clothes but don't want to leave home, online retailer Tobi.com has opened a virtual fitting room. The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits.

OfficeMax brings back 'ElfYourself' campaign

Dianna Dilworth

OfficeMax has relaunched its popular 'ElfYourself' holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers.

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Opinion

How to get the most out of post-click analytics

Winston Bowden, VP of marketing, Contactology

E-mail marketing has come a long way since its infancy. We've developed advanced features allowing marketers to drastically increase ROI. We're leveraging social media platforms by offering integration for e-mail campaigns. Tools like A/B split testing, transaction e-mails and segmentation are standard for serious e-mail marketers.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition

Cara Wood

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.

Inbox timing: A critical component of e-mail relevance

By Loren McDonald

Forget all the claims that one day or time is better than another to send messages to your mailing list. The ideal time to send e-mails, of course, is when each recipient is most likely to open and act on your e-mails.

Lists and Databases

Cellular Phone Owners

Sourced from online registration, survey response, and lifestyle questionnaire, this file represents consumers that love to stay connected with friends and family. These individuals have indicated that they own a cell phone or mobile device. They are interested in receiving information on New Cell Phones, PDA's, Music Downloads, Ring tones, Cellular Service Plans, WiFi, Internet Access, Cell Phone Accessories and Go Phones.

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