February 8, 2012


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Inside Email

Dish Network misses mark on static 'offer'

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
 

News

Infogroup wins list management for Arizona Mail Order brands

Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.
 

JetBlue launches iPhone app, redesigns web and mobile sites

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
 


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Essential Guide to Email Marketing

Call for submissions: Essential Guide to Database Marketing

Direct Marketing News is seeking submissions for the 2012 Essential Guide to Database Marketing, which will be published April 1.
 

The 2011 Essential Guide to Email Marketing

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AT&T CMO heralds targeted approach

Insurance marketers leverage targeted marketing

Despite rewards, some brands fail to send targeted emails

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