Plus: What Marketers Need to Know About Including GIFs in Email
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The Latest
Six Must-Know Steps for Creating Dynamic Email Content
The definition of dynamic email content is changing--what marketers need to know.
What Marketers Need to Know About Including GIFs in Email
These multi-frame images can create a more animated email experience.
Moosejaw Hikes Into Shopping Cart Abandonment Territory
Determining the right content and number of emails to send can be rugged terrain.
Complexity's What Marketers Got, Simplicity's What They Want
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]
But will data privacy and internal resource concerns leave them calling for their mummies?

What Would You Do?
Marketing Strategy
Marketing Challenge: The Risk of Taking Email Full Throttle
September 01, 2014
Tony Smith was trying to help grow Targeted Outreach—but his gut felt he was walking the ethical line. Should he cross his fingers and let things proceed? Read the full scenario and send your answers to by Friday, September 26.


7 Ways to Make the Most of Marketing Technology
With this eBook, marketers can overcome common hurdles that affect their success. These classic tools will help your organization stay relevant and focused, while maximizing your marketing budget. Imagine your company having the ability to seamlessly reach across channels and throughout the customer lifecycle. Read more now...
Events Calendar
Sept 30—They Finally Bought Something, Now What Do I Do?
In this webinar, Silverpop will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.
Sept 30—40 Under 40 2014
Join us on September 30 in New York for the Direct Marketing News 40 Under 40 Awards, where we'll celebrate young marketing leaders who are not only succeeding, but excelling despite the many challenges they're faced with today.
Oct 2—10 Steps to Planning a Successful Webinar
Join Direct Marketing News and Mark Bornstein, Sr. Director of Content Marketing at ON24, for a unique webcast during which he will share best practices, tools and samples for planning and executing a successful webinar.