Marketers Love Programmatic Buying, Except When They Don't
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Events Calendar
Today—Driving Revenue Through Customer Lifecycle Marketing
In this webinar, Josh Pratt, Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer life cycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy.
Save the Date—Marketing Hall of Femme 2015
Join Direct Marketing News on Friday, April 24 in New York, when we celebrate this year's Marketing Hall of Femme. The award honors women in the highest marketing positions in organizations of all sizes, across all industries whose actions and accomplishments make them true Leading Ladies.
May 14—Lead-Gen That's on the Money
Join Direct Marketing News for a one-day virtual conference on strategies that will attract the prospects most likely to become customers.