Marketers' 2015 Priorities Revealed
View web version
The Latest
80 Percent of Americans Enjoy Purchase-Based Recommendations in Email
By
When data drives relevancy, everybody wins.
Marketers' 2015 Priorities Revealed
By
Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.
Pitney Bowes Posts a New Image
By
The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.

Advertisement:
Grande Guide to Social Demand 2014
We all get the value of social media for celebrating one's life and keeping up with friends and fads. But how do you wring some monetary advantage out of social channels for your business? Beyond the usual brand awareness and proof of being "up to date" with modern trends, social media can be a influential technique to move leads along the funnel. The trick is to do it in a way that is non-interruptive and even invited. Read the guide to find out how.
Read more now...
Get Your Marketing&Tech On
January 29—Marketing&Tech Innovation Summit
Marketers, come hear how to collaborate with technologists to out-innovate the competition. Featured speakers include Mayur Gupta, global head, marketing technology & innovation, at Kimberly-Clark, Dell Managing Editor Stephanie Losee, Mitel CMO Martyn Etherington, and Forrester VP and Principal Analyst Sheryl Pattek. PLUS: DMN will reveal winners of the inaugural Marketing&Tech Innovation Awards.
Friendship before business?
Marketing Challenge: It's Just Business, Nothing Personal—Or Is It?
Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should Darrow handle the situation? Read the full scenario and share your opinion.

Advertisement:
Email Marketing: Get Past Holiday Email Fatigue
According to The Radicati Group, nearly 2 billion emails are sent every day. Both B2B and B2C marketers struggle with getting their customer's attention, especially during the holidays. How can you reinvigorate your email marketing strategy after the hectic holiday season?
Read more now...
Insight on the Go With DMN's e-Books

The Most Important Customer Data Point: What it comes to understanding customers, all data isn't created equal.

Get Past Holiday Email Fatigue: Reinvigorate your email marketing strategy and reengage customers after the hectic holiday season.

What's New in Content Marketing? Stay au courant on what works in content marketing today with this roundup of content marketing strategies and cautions.

10 Ways to Resolve Channel Conflict: Marketing experts lend their advice by answering the question, What's a leading cause of channel conflict in marketing today and how can marketers resolve it?

Insight on Analytics and Segmentation: How to use analytics to transformation your data into insight that will get you closer to customers and knock out the competition.

Optimize Your Marketing Spend
One Tough Question: Marketing Measurement [Interactive eBook]
Explore how to get the most from marketing investment in this interactive eBook.

Advertisement:
IS YOUR MARKETING COST EFFECTIVE OR COSTLY?
By harnessing data, streamlining processes, and integrating channels you can significantly maximize your direct marketing campaign performance. Revamp your strategy and see results with the tips in this eBook.
Read more now...
Spoiled for Choice: DMN's Latest e-Books
The Most Important Customer Data Point: What it comes to understanding customers, all data isn't created equal.

Get Past Holiday Email Fatigue: Reinvigorate your email marketing strategy and reengage customers after the hectic holiday season.

What's New in Content Marketing? Stay au courant on what works in content marketing today with this roundup of content marketing strategies and cautions.

10 Ways to Resolve Channel Conflict: Marketing experts lend their advice by answering the question, What's a leading cause of channel conflict in marketing today and how can marketers resolve it?

Insight on Analytics and Segmentation: How to use analytics to transformation your data into insight that will get you closer to customers and knock out the competition.

Events Calendar
Today—The New Way to Webinar
Join ON24 to learn how to connect with your audience through engagement-driven webinars.
Jan 27—Plan Ahead for the Top 2015 Trends in Email
Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Feb 3—Transform Your Webinars into Immersive Content Marketing
Join Roger Courville, CSP, for a different webinar experience to learn how to transform your webinars into immersive content marketing.
Feb 10—4 Predictions for Call Tracking and Mobile Marketing in 2015
In this webinar, with some of the most well-known mobile marketing experts, you'll get a window into what to expect next year.
Accelerate Your Mobile Marketing—Virtual Event Feb 26
What you need to know now to connect, engage, and convert customers using mobile marketing.
Save the Date—Marketing Hall of Femme 2015
Join Direct Marketing News on Friday, April 24 in New York, when we celebrate this year's Marketing Hall of Femme. The award honors women in the highest marketing positions in organizations of all sizes, across all industries whose actions and accomplishments make them true Leading Ladies.