Plus: Email Opens Have Increased While Clicks Remain Static
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The Latest in Email
Email Opens Have Increased While Clicks Remain Static
By
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Is Reliance on Email Stifling Lead Nurturing?
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Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
Delivered: Outdoor Gear Emails
By Direct Marketing News staff
What's in our inbox this month: Emails from outdoor gear companies. Some of these just need to take a hike.


Events Calendar
Today—8 Secrets for Driving Response
Learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share.
July 29—How to Get the Most Out of Your Email Campaign
Attend this Webinar to learn current consumer attitudes toward email marketing, how marketers can respond to end user needs, where existing email programs fall short, and how to increase engagement and ROI
Aug 7—7 Ways to Enhance Your Webinar Promotions
ON24 will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.