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Almost Everything You Wanted to Know About Email Marketing
Take this quick 1-minute survey for a chance to win a MacBook Air. Winner will be announced May 30th, 2013!
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The Latest in Email
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Relevancy Becomes More Relevant to Emailers
By
Al Urbanski
Email marketers appear on the cusp of embracing new technology, according to a new survey.
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A Fresh Email Strategy for Fresh Water
By
Ryan Joe
How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.
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The Future of Email Marketing
By
Brennan Carlson, SVP of products and strategy, Lyris
6 trends marketers should watch to ensure long-term success with their email marketing.
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Events Calendar
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6/20—IN PERSON: Marketing&Tech Partnership Summit
It's time to build stronger alliances with your IT, digital, and mobile colleagues. Bring them, and your toughest issues, to DMN's Marketing&Tech Partnership Summit for a day of collaboration, ideation, and resolution.
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June 26—Virtual Event: B2C Marketing
Sign up today to get the insight you need to ensure that you reach the consumers most likely to buy at the time and in the channel their most likely to do so.
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July 19—Discover the "Missing Link:" Closing the Loop Between Online Marketing and Offline Purchases
As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
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This Month's Issue
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Packed with Actionable Info
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Email Marketing
2012 Essential Guide to Email Marketing
By
Direct Marketing News staff
The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.
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Company of the week
Gensamer & Company
Gensamer & Company is a small, full service direct marketing agency helping clients build brands with real, bankable results at a fraction of the cost of larger agencies. We provide creative services ranging from direct mail, branding and design, marketing collateral and more.
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