Email Marketers Aren't Out of the Woods
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Modern Mark: Marketing Analytics
The How-To Guide on creating a logical reporting and analysis strategy that will make everyone happy.
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In Case You Missed It
Email Marketers Aren't Out of the Woods [Infographic]
Indeed, marketers are in the thick of it in terms of segmentation.
Delivered: Sweepstakes Emails
What's in our inbox this month: Sweepstakes
Empowered to Advance

Join our tweetchat on how advancing women within your organization assures its success: Tuesday, April 21, 1 pm EST/10 am PST; participate using #MktgFemme

Join co-hosts Direct Marketing News Editor-in-Chief Ginger Conlon (@customeralchemy) and Mercer CMO and 2015 Marketing Hall of Femme honoree Michelle Bottomley (@MichelleBott) for a thought-provoking tweetchat discussion on how women in marketing and beyond can catapult themselves forward in their careers and how others can ensure the development of the women in their organizations.

Be a part of the conversation to see where success takes your business #WhenWomenThrive. Tweet using #MktgFemme to participate in the tweetchat: Tuesday, April 21, 1 pm EST/10 am PST.

Forrester Lead to Revenue
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
Read more here.
Define a lead-gen process that works best for you
Make Multichannel Lead Gen a Reality
Finding and capturing new leads can be a difficult, frustrating process. But it’s possible—and profitable—to revamp your demand-gen efforts to be more effective in today’s multichannel world.
Age is just a number. Or is it?
Marketing Challenge: Too Old to Be Digital?
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Spoiled for Choice: DMN's Latest e-Books

Why Accurate, Reliable Customer Data Is a Marketing Imperative Struggling with data quality? In this eBook, you'll discover how to ensure reliable customer data, use unique and effective strategies to keep data up-to-date and valid, and leverage data to improve customer engagement.

Use Data to Build, Not Bust, Customer Trust What does customer data privacy really mean in our digital age? Marketing execs discuss how to use customer data to your company's and customers' benefit— without destroying customer trust.

When Marketing & Tech Align, Magic Happens A marketing strategy powered by technology can make a brand unstoppable. This eBook highlights the insights gleaned from the live event on how to do just that. Hear from industry leaders at Citi, Dell, Forrester, Kimberly-Clark, and more in this eBook.

Direct Mail Myths Busted Find out how direct mail adds dimension to marketing. Also, learn about the six reasons to invest in direct mail.

Events Calendar
Apr 21—Youtility: Why Smart Marketing is About Help, not Hype
In this Webinar, New York Times best-selling author Jay Baer introduces a new approach that cuts through the clutter: marketing that is truly, inherently useful. Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business.
April 24—Marketing Hall of Femme 2015
Join Direct Marketing News for a swank luncheon in New York, when we celebrate this year's Marketing Hall of Femme. The award honors female chief marketers whose actions and accomplishments make them true Leading Ladies.
May 12—Deliver an immersive content experience using webinars
Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. How do you do it well during a webinar?
May 14—Lead-Gen That's on the Money
Join Direct Marketing News for a one-day virtual conference on strategies that will attract the prospects most likely to become customers.
Open Nominations—2015 40 Under 40 Awards
The Direct Marketing News 40 Under 40 awards celebrates exceptional achievement in marketing before the age of 40—and we're looking for the next crop of exceptional.