Creating Abandonment-Free Websites
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The Latest
Email Marketing Gets a Major Boost From LinkedIn Data
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Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.
Return Path Merges Three Data Streams in the Cloud
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For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

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Relationship-First Marketing for a Mobile World
Consumers worldwide have nearly five billion active mobile subscriptions—that's almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you're not aligning your strategies with this new reality, you may find your business headed the way of the landline.
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Don't Miss This
A Home-Grown Approach to Creating an Abandonment-Free Website
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Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
Fast Facts: July/August 2015
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Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.
How to Give a Customer the Axe
Marketing Challenge: The Delicate Task of Firing a Customer
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
Grab and Hold Your Customers
Is Your Loyalty on Par?
Your mobile-friendly points program may not be enough to retain the loyalty of today’s fickle customers. With this eBook, you’ll learn how to create loyalty initiative that keeps customers engaged and enamored.
DMN's Latest e-Books

Cross-Channel Attribution: Myth or Reality?
Customers traverse myriad channels in the journey to a purchase. This makes cross-channel attribution extremely difficult—but not impossible. So, how can you allocate the purchase accurately?

Harmonize Direct Mail Data With an Omnichannel Approach
Want to take an omnichannel approach to marketing, but are missing something? Read how to gain better control of and visibility into your campaign; determine the best mix of channels and timing for optimal campaign impact; and drive a positive and impressive customer experience.

Avoid Email Campaign Chaos
Today's overcrowded inboxes are here to stay. Read how companies such as Diamond Candles and Uber are rocking their email campaigns, view insights from the latest research reports on email marketing, and get expert advice in this eBook on refreshing your email efforts.


Events Calendar
Today—The Unhealthy State of Enterprise Marketing Work
The nature of our work — especially as marketers — has changed profoundly over the last several years. Companies are getting bigger, with systems and teams increasingly spread out across the globe.
July 30—CASL Rewind: What CASL Enforcements Mean for Email Marketers
Join the webinar and hear from Dana-Lynn Wood, Senior Enforcement Officer at the Canadian Radio-Television & Telecommunications Commission (CTRC)—CASL's primary regulatory body—as she discusses key takeaways from her first-hand experience with CASL enforcements, and get insider tips on how to prepare for what's coming next.
Aug 13—Build Successful Presentation Skills for Marketing Webinars
As a webinar presenter, are you worried that you aren't as engaging and interesting as you are when you present live? As an attendee, have you been interested in a topic but turned off by the presenter?
Aug 18—The Secret to Successful Mobile Strategies for Direct Response Marketing
Customers have been responding to your offline advertising for decades - from radio and tv to print and direct mail, these programs have been staples of your marketing spend. But in today’s mobile world, is your marketing strategy keeping up?
Aug 20—Monetizing Social Media
Join Direct Marketing News for a one-day virtual conference to learn how to move beyond simple engagement activities on social media, and instead entice fans to evangelize, share, and purchase.
Sept 3—10 Common Webinar Mistakes...And How to Avoid Them
Join ON24 and Direct Marketing News for the 2015 edition of “10 Common Webinar Mistakes…and How to Avoid Them” and learn tips and best practices that can increase the value of your webinars, for you and your audience.
Sept 24—40 Under 40 Awards
The Direct Marketing News' 40 Under 40 Awards is ready to honor the exceptional marketing achievements of these 40 young winners on Thursday, September 24, 2015 at 42West at The Out Hotel in New York City. Purchase your tickets today to join the party!