Updating Customer Lifecycle Platforms
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6 Tips for Curing Email "Back Pain"
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Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
Zeta Updates Its Customer Lifecycle Platform
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The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.

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A Little Reassurance Goes a Long Way in E-Commerce
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Don't Miss This
Monetizing Content Marketing
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Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.
Email and Phone Uber Alles
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Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
Know a young marketer to watch? Tell us about it.
Open Nominations—2015 40 Under 40 Awards
The Direct Marketing News 40 Under 40 awards celebrates exceptional achievement in marketing before the age of 40—and we're looking for the next crop of exceptional.
Who gets what? And how much?
Spoiled for Choice, Challenged by Attribution
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
Don’t be overwhelmed by data
5 Ways to Transform Data Into a Revenue-Generating Asset
You may not even realize that your data is a treasure trove of information. Once you take the appropriate steps to understand your customer data, you’ll begin to uncover the great value in it. This eBook is the resource you need to manage data successfully.
Spoiled for Choice: DMN's Latest e-Books

A Mélange of Content Marketing Advice Content marketing is as tricky to get right as it is valuable when you do so. Inside this eBook, you'll find tips and tricks to bolster your content marketing techniques—and, ultimately, leverage your cross-channel content to drive sales.

Make Multichannel Lead Gen a Reality Finding and capturing new leads can be a difficult, frustrating process. But it's possible—and profitable—to revamp your demand-gen efforts to be more effective in today's multichannel world.

Why Accurate, Reliable Customer Data Is a Marketing Imperative Struggling with data quality? In this eBook, you'll discover how to ensure reliable customer data, use unique and effective strategies to keep data up-to-date and valid, and leverage data to improve customer engagement.



Events Calendar
May 21—8 Essentials for Effective Emails
Attend this webinar and get the checklist every email marketer needs before planning another campaign. Join Jessica Best, Digital Marketing Evangelist at emfluence, and get the tools you need to start sending successful emails.
May 28—10 Ways to Enhance Your Webinar Content
Join ON24 and Direct Marketing News for an interactive conversation that will highlight best practices on how to increase the effectiveness of your webinar content.
June 11—Individualized Insights Goes Far Beyond Personalization
Join Michael E. Gazala, VP, research director at Forrester, Teradata's guest speaker, and Direct Marketing News Editor-in-Chief Ginger Conlon as they discuss how to use data-driven marketing to uncover and apply individual insights.
June 25—3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.