Marketers Love Programmatic Buying, Except When They Don't
View web version
The Latest
Storytelling Proves to Be the Perfect Prescription for
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
Marketing That Makes Consumers Smile
Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.

Email Marketing: Get Past Holiday Email Fatigue
According to The Radicati Group, nearly 2 billion emails are sent every day. Both B2B and B2C marketers struggle with getting their customer's attention, especially during the holidays. How can you reinvigorate your email marketing strategy after the hectic holiday season?
Read more now...
In Case You Missed It
Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Marketers Love Programmatic Buying, Except When They Don't
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
Make Data Privacy A Priority
Use Data to Build, Not Bust, Customer Trust
What does customer data privacy really mean in our digital age? Marketing execs discuss how to use customer data to your company’s and customers’ benefit— without destroying customer trust.

By harnessing data, streamlining processes, and integrating channels you can significantly maximize your direct marketing campaign performance. Revamp your strategy and see results with the tips in this eBook.
Read more now...
Spoiled for Choice: DMN's Latest e-Books

When Marketing & Tech Align, Magic Happens A marketing strategy powered by technology can make a brand unstoppable. This eBook highlights the insights gleaned from the live event on how to do just that. Hear from industry leaders at Citi, Dell, Forrester, Kimberly-Clark, and more in this eBook.

Direct Mail Myths Busted Find out how direct mail adds dimension to marketing. Also, learn about the six reasons to invest in direct mail.

Social Marketing Is Changing. Are You Keeping Up? Learn how to steer your marketing around shifting user demographics and ever-changing social rules, shine among the marketing crowd on social media, and debunk some of social media marketing's most pervasive myths.

Events Calendar
Today—Driving Revenue Through Customer Lifecycle Marketing
In this webinar, Josh Pratt, Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer life cycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy.
Save the Date—Marketing Hall of Femme 2015
Join Direct Marketing News on Friday, April 24 in New York, when we celebrate this year's Marketing Hall of Femme. The award honors women in the highest marketing positions in organizations of all sizes, across all industries whose actions and accomplishments make them true Leading Ladies.
May 14—Lead-Gen That's on the Money
Join Direct Marketing News for a one-day virtual conference on strategies that will attract the prospects most likely to become customers.