Marketing Hall of Femme

Celebrating marketing's leading ladies

Friday, April 08 2016 8:00 AMET Grand Hyatt 109 E. 42nd St New York NY 10017

About

The Direct Marketing News Marketing Hall of Femme honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. These women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies.

This year's event features a Summit & Awards Luncheon, where attendees will meet the 2016 Leading Ladies, hear the first-person narratives behind their success stories, and attend educational sessions that explore the challenging yet rewarding roles of female leaders in the marketing industry today.

Join us as we celebrate the most influential women in marketing! Learn more about purchasing your ticket, including group rates, below.

Click here to read about previous years' honorees and keynote speakers, view video interviews, and more.

Honorees

Emily Wingrove

Director of Marketing, Social123

Lynn Vojvodich

Chief Marketing Officer, Salesforce

Susan Vitale

Chief Marketing Officer, iCIMS

Alicia Tillman

Chief Marketing Officer, Ariba

Kim Thipe

Vice President, Marketing, South African Airways

Julie Springer

CMO, TransUnion

Jamie Moldafsky

EVP, Chief Marketing Officer, Wells Fargo

Lisa LaCour

Vice President, Head of Global Marketing, Outbrain

Keira Krausz

Chief Marketing Officer (CMO), Nutrisystem

Kathy Hecht

VP of Marketing & Business Development, SilverStar Brands

Iris Harvey

Vice President for University Relations, CMO, Kent State University

Paula Dyba

VP Marketing & Creative Director, Terry Bicycles

Susannah Costello

Vice President, Global Brand, Visit Florida

Katie Bisbee

CMO, DonorsChoose.org

Melody Gambino

Director of Marketing, US, Grapeshot

Speakers

Shelley has gone against the grain most of her career, starting in 2000 when she left the corporate world to pioneer online research. Shelley crated OTX (Online Testing Exchange), which in just nine years became one of the largest and fastest growing research companies in the world. She sold OTX to Ipsos in 2010, where led global innovation in over 80 countries. As the first female chief executive ranked in the research industry’s top 25, she changed the game, brought emotion and passion to the boardroom and has devoted herself to becoming a mentor and friend to women and leaders in her industry. Her most recent endeavors include launching The Female Quotient and The Girls’ Lounge which support and mentor women to find their voice, embrace their feminine leadership powers and work together to transform corporate culture for this and future generations of women.

Shelley Zalis

CEO, The Female Quotient & Founder of The Girls' Lounge

Michelle Bottomley is a Senior Partner and Mercer’s Chief Marketing & Sales Officer. She is responsible for setting the firm’s global marketing and sales strategy, spotlighting Mercer as a world-class brand, delivering dynamic digital experiences, and enabling profitable growth through world-class sales, client management and marketing.

Michelle Bottomley

Senior Partner & Chief Marketing & Sales Officer, Mercer

Emma Carrasco is the first to hold the position of Chief Marketing Officer and Senior Vice President for Audience Development at NPR, one of the country's most iconic news organizations and the producer of highly regarded programs that include Morning Editionand All Things Considered. She brings more than 30 years of experience in marketing, branding, and communications to the role. Carrasco is leading the creation of an audience-centric marketing culture at NPR to bring more visibility and support to NPR and our Member Stations. She is breaking new ground in how NPR cultivates and engages new audiences. Since joining NPR in late 2012, Carrasco has redefined the NPR brand platform, launched an ambitious special events strategy, transitioned the Marketing, Branding, and Communications division into a revenue-generating division, and assumed oversight of NPR's audience development across all platforms.

Emma Carrasco

Chief Marketing Officer & and Senior Vice President for Audience Development, NPR

Mish joined OgilvyOne Worldwide in 2003 to build its first global marketing department and has had a front-row seat to the digital transformation of the marketing landscape. Today she is responsible for the revenue and reputation growth of the agency. She was appointed to the OgilvyOne Worldwide Board in January 2015. During her tenure, Mish has spearheaded a range of initiatives to ensure OgilvyOne remains at the forefront of the digital marketing revolution. She oversaw the launch of OgilvyAmp, the next evolution of the agency’s data offering, and the hugely popular “Search for the World’s Greatest Salesperson,” a campaign that demonstrated the agency’s commitment to growth. She was also the driving force behind the Verge Global Digital Summit series, which swept the world with 40+ events in 20 countries and was widely regarded as the best agency-led dialogue around digital transformation.

Mish Fletcher

Worldwide Managing Director, Marketing,OgilvyOne Worldwide

Leilani is Vice President and Chief Marketing Officer for Starr Companies, a global insurance and investments organization. In her role, she leads all strategic branding, marketing, communications and media relations for the organization. Prior to joining Starr, Leilani served as Senior Vice President and Chief Marketing Officer for CQ-Roll Call, a division of The Economist Group, and the world’s largest, and most respected, Capitol Hill news source. Leilani has also served as Vice President of Marketing for U.S. & Institutional Business Operations for MetLife, a leading global provider of insurance, annuities and employee benefit programs. Before joining MetLife, Leilani worked 10 years for American International Group, Inc. (AIG), one of the largest international insurance organizations serving customers in more than 100 countries and jurisdictions. She is a Board Trustee for Middlebury College, a premier liberal arts college in Vermont and her alma mater. She is also a Board Member of the Executive Leadership Council, a national membership organization for senior-level African American executives. Leilani holds a Bachelor of Arts in International Studies from Middlebury College and a Master of Public Administration in Management from New York University. Leilani is the author of the forthcoming book From Campus to Cubicle: 25 Tips For Your First Professional Year.

Leilani M. Brown

Vice President & Chief Marketing Officer, Starr Companies

Lauren Crampsie

Chief Marketing Officer, Ogilvy & Mather

Linda is a tactical demand generation expert with over 15 years of experience implementing strategic lead generation marketing programs. As VP of Marketing at Yes Lifecycle Marketing, Linda is instrumental in managing their go-to-market programs and extending reach in the marketplace. Prior to Yes Lifecycle Marketing, Linda was the Senior Marketing Manager at Experian where she was responsible for generating demand for Experian’s Customer Intelligence Platform via strategic multi-channel marketing programs. Before Experian, Linda was the Director of Brand and Field Marketing at Alterian. There, she increased lead generation by 88% by strategically managing go-to-market activities for their lines of business. Linda also grew the leads generated by their monthly webinar series program by 432% globally. With the implementation of an asset deployment strategy, content, such as whitepapers, ebooks, presentations, etc., was repurposed and made more widely accessible via multiple online channels. This was a vital element to the success of Alterian’s inbound marketing strategies, which improved their online footprint and garnered such accomplishments as an 86% increase in blog traffic, 200+% increase in YouTube viewership, 65,000 Slideshare views – which, on its own, collected 330+ leads. Born and raised on the north side of Chicago, Linda needs to be regularly talked off the ledge as she is incessantly tormented by the latest dismal Cubs season, and still hopelessly believes this could be the year.

Linda Vetter

VP, Marketing, Yes Lifecycle Marketing

Jennifer Breithaupt is Managing Director, Media, Advertising and Global Entertainment for Citi. She oversees a team focused on creating and executing high impact programs, unique campaigns and exclusive events that engage Citi cardmembers and drive long-term brand loyalty. For a decade since its inception, Jennifer has led Citi Private Pass, an entertainment access program offering thousands of events annually to Citi cardmembers across music, sports, dining, and comedy. She has driven expansion of Citi Private Pass in the U.S, and is now leading expansion of Citi’s entertainment program internationally. Jennifer has driven innovation to amplify the concert experience and fan engagement beyond traditional means through close partnerships spanning multiple genres. Her team has created and managed some of the most exciting marketing and branded entertainment programs, including access to more than half of the top 100 concert tours for the past few years, record-setting presales for the One Direction “Where We Are Tour”, a partnership with Live Nation and Yahoo! on their music channel, sponsorships of The Rolling Stones’ “50 And Counting Tour” and of Billy Joel’s Madison Square Garden residency, and, in 2015, a new multi-year sponsorship with NBC and the launch of the Citi Concert Series on TODAY.

Jennifer Breithaupt

Managing Director, Media, Advertising and Global Entertainment, Citi.

Romy Newman is co-founder of Fairygodboss. She was formerly Head of Digital Advertising for The Wall Street Journal, overseeing sales, marketing and operations for The Wall Street Journal Digital Network. Previously, Romy helped launch WSJ Magazine, WSJ Weekend, Greater New York, Mansion and the WSJ iPad app. She also has held marketing positions at Google and Estee Lauder, and was a strategy consultant advising leading media outlets. Romy graduated with a B.A. in American Studies from Yale University and an M.B.A. from the Kellogg School of Management at Northwestern University. She is a proud mother of two, and looks forward to helping other women have the same fantastic career experiences – supported by both great female and male colleagues - that she has had.

Romy Newman

Co-founder, Fairygodboss

Tammi Harrison is the vice president of product marketing at Grubhub, the nation’s leading online and mobile food ordering company. In this role, she leads the company’s go-to-market strategy for diner, restaurant and delivery products, as well as the company’s market research function. Previously, Tammi held leadership positions at American Express and two advertising agencies, Deutsch and Lowe. At American Express, she spearheaded the product marketing efforts for the company’s mobile app products, launched their first mobile payments effort and developed a global brand strategy to improve card usage in key industry verticals. Tammi’s breadth of experience includes brand marketing, customer engagement, product development and product marketing. Tammi received an MBA from New York University’s Stern School of Business and a bachelor’s degree in psychology from Binghamton University.

Tammi Harrison

VP, Product Marketing, Grubhub

Agenda

Friday, April 8, 2016

8:00 AM - 8:45 AM

Breakfast & Registration

8:45 AM - 9:00 AM

Welcome

9:00 AM - 9:30 AM

Keynote Presentation

  • Morning Keynote

Speaker(s)

  • Shelley has gone against the grain most of her career, starting in 2000 when she left the corporate world to pioneer online research. Shelley crated OTX (Online Testing Exchange), which in just nine years became one of the largest and fastest growing research companies in the world. She sold OTX to Ipsos in 2010, where led global innovation in over 80 countries. As the first female chief executive ranked in the research industry’s top 25, she changed the game, brought emotion and passion to the boardroom and has devoted herself to becoming a mentor and friend to women and leaders in her industry. Her most recent endeavors include launching The Female Quotient and The Girls’ Lounge which support and mentor women to find their voice, embrace their feminine leadership powers and work together to transform corporate culture for this and future generations of women.

9:35 AM - 10:15 AM

Session 1

  • What Does it Take to Become CMO today?

CMO’s are expected to have a variety of skills and strengths to be successful in this digital age. From new media to the fragmentation of customer segments, CMO’s must perform and understand new critical tasks in this ever expanding role. Hear from our panel of experts on what it takes to become CMO and ways to sharpen your skills to service varying sectors within the transforming role of marketing.

Speaker(s)

  • Emma Carrasco is the first to hold the position of Chief Marketing Officer and Senior Vice President for Audience Development at NPR, one of the country's most iconic news organizations and the producer of highly regarded programs that include Morning Editionand All Things Considered. She brings more than 30 years of experience in marketing, branding, and communications to the role. Carrasco is leading the creation of an audience-centric marketing culture at NPR to bring more visibility and support to NPR and our Member Stations. She is breaking new ground in how NPR cultivates and engages new audiences. Since joining NPR in late 2012, Carrasco has redefined the NPR brand platform, launched an ambitious special events strategy, transitioned the Marketing, Branding, and Communications division into a revenue-generating division, and assumed oversight of NPR's audience development across all platforms.

  • 10 Ways to Become a Stronger Team Leader

There are born leaders and then there are leaders that must learn to be effective. From adopting your own appropriate leadership style, to effective communication, to enhancing your abilities on challenging your staff successfully, join our panel of experts to hear their top 10 ways to make you a stronger leader in marketing and beyond.

Speaker(s)

  • Mish joined OgilvyOne Worldwide in 2003 to build its first global marketing department and has had a front-row seat to the digital transformation of the marketing landscape. Today she is responsible for the revenue and reputation growth of the agency. She was appointed to the OgilvyOne Worldwide Board in January 2015. During her tenure, Mish has spearheaded a range of initiatives to ensure OgilvyOne remains at the forefront of the digital marketing revolution. She oversaw the launch of OgilvyAmp, the next evolution of the agency’s data offering, and the hugely popular “Search for the World’s Greatest Salesperson,” a campaign that demonstrated the agency’s commitment to growth. She was also the driving force behind the Verge Global Digital Summit series, which swept the world with 40+ events in 20 countries and was widely regarded as the best agency-led dialogue around digital transformation.

  • Tammi Harrison is the vice president of product marketing at Grubhub, the nation’s leading online and mobile food ordering company. In this role, she leads the company’s go-to-market strategy for diner, restaurant and delivery products, as well as the company’s market research function. Previously, Tammi held leadership positions at American Express and two advertising agencies, Deutsch and Lowe. At American Express, she spearheaded the product marketing efforts for the company’s mobile app products, launched their first mobile payments effort and developed a global brand strategy to improve card usage in key industry verticals. Tammi’s breadth of experience includes brand marketing, customer engagement, product development and product marketing. Tammi received an MBA from New York University’s Stern School of Business and a bachelor’s degree in psychology from Binghamton University.

10:20 AM - 11:00 AM

Session 2

  • Prove It!

Marketing leaders are accountable for performance now more than ever before. Our panel of leaders will reveal their strategies for proving the value of their activities and showing ROI, and speaking the language of their C-level counterparts in the process.

Speaker(s)

  • Leilani is Vice President and Chief Marketing Officer for Starr Companies, a global insurance and investments organization. In her role, she leads all strategic branding, marketing, communications and media relations for the organization. Prior to joining Starr, Leilani served as Senior Vice President and Chief Marketing Officer for CQ-Roll Call, a division of The Economist Group, and the world’s largest, and most respected, Capitol Hill news source. Leilani has also served as Vice President of Marketing for U.S. & Institutional Business Operations for MetLife, a leading global provider of insurance, annuities and employee benefit programs. Before joining MetLife, Leilani worked 10 years for American International Group, Inc. (AIG), one of the largest international insurance organizations serving customers in more than 100 countries and jurisdictions. She is a Board Trustee for Middlebury College, a premier liberal arts college in Vermont and her alma mater. She is also a Board Member of the Executive Leadership Council, a national membership organization for senior-level African American executives. Leilani holds a Bachelor of Arts in International Studies from Middlebury College and a Master of Public Administration in Management from New York University. Leilani is the author of the forthcoming book From Campus to Cubicle: 25 Tips For Your First Professional Year.

  • Linda is a tactical demand generation expert with over 15 years of experience implementing strategic lead generation marketing programs. As VP of Marketing at Yes Lifecycle Marketing, Linda is instrumental in managing their go-to-market programs and extending reach in the marketplace. Prior to Yes Lifecycle Marketing, Linda was the Senior Marketing Manager at Experian where she was responsible for generating demand for Experian’s Customer Intelligence Platform via strategic multi-channel marketing programs. Before Experian, Linda was the Director of Brand and Field Marketing at Alterian. There, she increased lead generation by 88% by strategically managing go-to-market activities for their lines of business. Linda also grew the leads generated by their monthly webinar series program by 432% globally. With the implementation of an asset deployment strategy, content, such as whitepapers, ebooks, presentations, etc., was repurposed and made more widely accessible via multiple online channels. This was a vital element to the success of Alterian’s inbound marketing strategies, which improved their online footprint and garnered such accomplishments as an 86% increase in blog traffic, 200+% increase in YouTube viewership, 65,000 Slideshare views – which, on its own, collected 330+ leads. Born and raised on the north side of Chicago, Linda needs to be regularly talked off the ledge as she is incessantly tormented by the latest dismal Cubs season, and still hopelessly believes this could be the year.

  • Female Leadership: Being a Woman in Marketing

With many women taking over top positions within industry, female leadership is playing a critical role in sustaining, thriving and even excelling growth within various organizations. Hear ways on how women are reshaping marketing by using key female characteristics to help them deal with business challenges and experience professional growth.

Speaker(s)

  • Michelle Bottomley is a Senior Partner and Mercer’s Chief Marketing & Sales Officer. She is responsible for setting the firm’s global marketing and sales strategy, spotlighting Mercer as a world-class brand, delivering dynamic digital experiences, and enabling profitable growth through world-class sales, client management and marketing.

  • Romy Newman is co-founder of Fairygodboss. She was formerly Head of Digital Advertising for The Wall Street Journal, overseeing sales, marketing and operations for The Wall Street Journal Digital Network. Previously, Romy helped launch WSJ Magazine, WSJ Weekend, Greater New York, Mansion and the WSJ iPad app. She also has held marketing positions at Google and Estee Lauder, and was a strategy consultant advising leading media outlets. Romy graduated with a B.A. in American Studies from Yale University and an M.B.A. from the Kellogg School of Management at Northwestern University. She is a proud mother of two, and looks forward to helping other women have the same fantastic career experiences – supported by both great female and male colleagues - that she has had.

11:00 AM - 12:00 PM

Cocktail Reception

12:00 AM - 12:30 PM

Luncheon Keynote

  • Keynote

Speaker(s)

  • Jennifer Breithaupt is Managing Director, Media, Advertising and Global Entertainment for Citi. She oversees a team focused on creating and executing high impact programs, unique campaigns and exclusive events that engage Citi cardmembers and drive long-term brand loyalty. For a decade since its inception, Jennifer has led Citi Private Pass, an entertainment access program offering thousands of events annually to Citi cardmembers across music, sports, dining, and comedy. She has driven expansion of Citi Private Pass in the U.S, and is now leading expansion of Citi’s entertainment program internationally. Jennifer has driven innovation to amplify the concert experience and fan engagement beyond traditional means through close partnerships spanning multiple genres. Her team has created and managed some of the most exciting marketing and branded entertainment programs, including access to more than half of the top 100 concert tours for the past few years, record-setting presales for the One Direction “Where We Are Tour”, a partnership with Live Nation and Yahoo! on their music channel, sponsorships of The Rolling Stones’ “50 And Counting Tour” and of Billy Joel’s Madison Square Garden residency, and, in 2015, a new multi-year sponsorship with NBC and the launch of the Citi Concert Series on TODAY.

12:30 PM - 2:30 PM

Awards Program

2:30 PM - 2:45 PM

Closing

Sponsors

Gold

Silver

Details & Pricing

VENUE

Grand Hyatt
Adjacent to Grand Central
109 East 42nd Street
New York, NY 10017

DATE & TIME

Friday, April 8
Awards Program & Summit
8:00 AM - 3:00 PM

TICKETS

Individual Ticket:
Standard: $599
Promo: $579

Half Table:
Standard: $2,700 for the group
Promo: $2500 for the group

Table of 10: ‎
Standard: $5,300 for the group
Promo: $5,100 for the group

Promo Prices End 3/25
More info on tickets here

Bring your entourage! Purchase your tickets today - click here to buy.

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