As SVP of Marketing at Appboy, Marissa Aydlett markets technology that provides lifecycle marketing engagement and seamless behind-the-scenes orchestration for companies like ABC News, Airbnb, Citi Global Cards, Domino’s, Lyft, Postmates, and more at global scale.
Aydlett markets a marketing technology to other marketers in a complex, fast-paced industry. Marketing should move as fast as the best marketer’s ideas and Aydlett believes the future belongs to those who understand the need for creating responsive and adaptive cross-channel experiences. Appboy’s technology is agile, supporting customers by allowing them to customize a lifecycle engagement platform to fit unique needs and Aydlett utilizes this technology internally, as well as externally. Within Appboy, Aydlett builds her own marketing technology stack to drive growth loops, build connections and manage maximum interoperability with other systems to target marketers and drive growth.
Ed Breault is the Head of Marketing for Aprimo. Aprimo is a Marketing Operations Technology provider who was sold to Teradata Corporation in 2011 for 565 Million and then sold back out to private equity firm Marlin Equity Partners in June of 2016. Ed has been a leader throughout the entire process and has made major leaps in terms of career advancement since he started with Aprimo in 2006 as Field Consultant activating the Aprimo technology for major global brands. Current state, Ed is responsible for Aprimo’s Marketing Strategy and Operations. This includes all Paid/Owned/Earned media, Product Marketing, Industry Solutions, Strategic Communications, Content Marketing, PR, Events, Demand Generation and the re-birth and growth of an amazing brand – Aprimo!
Ricky Ray Butler, global CCO for Branded Entertainment Network (BEN), a Bill Gates company, is a passionate marketing executive with more than 10 years of experience. Butler currently manages all brand relationships and client campaigns, supporting product integration across linear TV, OTT, film and digital influencer content for a global roster of clients including General Motors, Heineken, Microsoft and Ubisoft, among others.
Butler is considered a pioneer in the space, with expertise in understanding how global brands can best integrate into influencer content. He is known for his passion for helping brands increase awareness, establish product credibility and build an active community of brand advocates. Since 2015, he has helped drive revenue at a compounded annual growth rate of 61 percent for BEN’s digital side of the business.
Robert Cosentino is a unique marketing services executive who combines traditional management consulting best practices with data-driven marketing strategies. His career path gave him distinctive experiences, while Epsilon’s clientele gives him the perfect environment to deliver his solutions driving revenue growth 133% YOY for his primary team.
His distinctive experience comes from three career periods: A client-side marketer focusing on branding and communications; a digital marketer working in Silicon Valley; and a traditional management consultant focusing on strategy and business transformation.
Gareth Davies has been at the forefront of digital marketing for over 10 years, having been part of the team that launched DoubleClick across EMEA and more recently, pioneering customer identity at Adbrain. It’s quite an accomplishment, given that Gareth is only 33 years old. Since launching Adbrain less than 5 years ago, he has raised over $23m in venture funding to help marketers solve one of the most strategic and fundamental issues in today’s cross-device, multi-channel world - who is my customer?! Through his vision, Gareth recognized this challenge early and has focused insistently on helping over 400 marketers and their partners regain control and understanding of who their customer is through Adbrain's market-leading technology. Gareth is a true thought leader who has a crystal ball-like ability to predict how customer identity will manifest in different iterations and how some of the plate tectonic trends of marketing will move and shift. His boundless enthusiasm, wit and British Expat charm is an example to us all.
Since joining IMAX in 2011, Adam has consistently proved his ability to lead high-priority, large-scale projects with strong results. In addition to exceeding expectations in his day-to-day communications responsibilities, he has also become the global marketing team’s ‘go-to’ person for our most critical initiatives from new technology launches to major film campaigns. For example, Adam was asked to relocate to Los Angeles for several months to manage the IMAX release of Christopher Nolan’s high-profile blockbuster, “Interstellar” in which he not only helped drive a successful marketing campaign, but also helped implement film marketing procedures and processes that remain in effect today. “Interstellar” went on to become one of the highest grossing films in IMAX history. Involved in every aspect of our global communications efforts, Adam is often consulted by various marketing groups for website, social and brand activities.
Jake created the strategic analytics services practice at Cheetah Digital (formerly Experian Marketing Services), and has steadily grown the team and offering by more than 50% in the last year. A dramatic uptick in client interest, and a shift in the marketplace, compelled us to devote more resources to producing our own analyses. With no sales support, technological limitations (that have since been resolved) and limited staff, Jake’s analytic services’ work still drove significant gains for our business, and our client’s businesses. Jake’s work accounted for over $500K in revenue in 2017, and will account for more than $1M this year – a revenue increase of more than double in a single year timeframe.
Bill is Senior Director, Product Management, responsible for Epsilon’s next-generation digital messaging platform Agility Harmony. Part of the original team that built Agility Harmony from the ground up in 2013, Bill has been instrumental in the growth, continued innovation and success of the platform.
In its short lifespan, Agility Harmony has won numerous industry accolades and now delivers billions of personalized messages per year across email, SMS and mobile push.
Since her early twenties, Ashley has been working to carve out a super specialized niche in the b2b tech startup world. Now at age 35, she’s at the top of her game and acts as the secret weapon to well-funded tech companies--single-handedly positioning them to go to market and aggressively compete with known industry incumbents. The companies Ashley works with have killer, disruptive products, but little-to-no marketing infrastructure or brand recognition. Ashley defines their product offering, gets them in front of media, prepares them to go up against their competitors, sets up their lead generation programs, and introduces modern sales processes for total success.
At 32, Gurdeep was one of the youngest employees at SAP to be promoted to Vice President. He found his passion in leadership, and built a world-class team. Gurdeep and his team have grown together ever since, and he now leads a group of 90 marketers worldwide who are responsible for global demand generation, qualification, and nurture.
As a marketing leader for a billion-dollar business unit within SAP, Gurdeep makes it his mission to put his team in a position where they can consistently deliver amazing results.
Selina has dedicated her career to ensuring Acronym maintains at the forefront of search and discovery, noted by the most recent recognition by MediaPost as Search Agency of the Year due to “forward thinking methodology and advanced innovations”. Most recently, Selina has cultivated a customer-obsessed “next-generation search agency” philosophy that shifts focus from the latter-day barriers to indexing and buying keywords in paid search to understanding the customers’ total impact on marketing strategy, given the field of search as part of our everyday life is so much broader than keywords in a search engine.
John Fernandez is a marketing leader with eighteen years’ experience in developing global marketing strategies to directly impact revenues using technology and data. His first part of his career in search engine marketing for B2C internet companies taught him a critical lesson, that the availability of real-time data forces you to make real-time decisions to improve your marketing programs.
When he made the move to B2B nine years ago, he realized the same real-time methodology can be used to great power even in longer sales cycles. While at Intralinks, he built a digital marketing and marketing operations practice from the ground up, garnering awards for top website, as well as being the first marketer in the company's history to be invited to president's club. At Jibe, he re-built marketing leading to a successful fundraise, and at Diligent, powered the company to a successful exit and many acquisitions.
Aaron might be the most innovative CMOs in advertising with an impressive track record; first bringing OMD's agency Resolution Media from a startup to now 2000+ employee global organization. He then moved on to Kenshoo and helped make it one of the top Search technology companies in the world. He is now at 4C, and is repeating his success in Social martech with $1B+ in Social advertising spend running through the platform.
Courtney Goldstein is Senior Vice President of Digital Sales, Marketing and Media at Comcast, a global media and technology company and the largest US cable and broadband provider.
Courtney is a transformational leader who manages a high performing, award-winning digital sales team responsible for a third of the company’s new customer acquisition. She drives digital attribution, analytics and digital media strategy across Display, Social, and Search (paid and organic) – managing a Top 10 Google US-based paid search advertising budget.
In late 2015, a $1B business was rebranded and separated from its former parent company. C&W Services had a 65-year history and 600 clients, but was completely unknown. Allana joined the new marketing team as employee #3, and quickly helped determine a differentiated position for the new firm.
The new brand is built on corporate storytelling that promotes individuals and teams to create a highly memorable illustration of the company’s value. The stories resonate with all audiences, and collectively show that our employees succeed because of the vision, innovation, and culture of the company and its new direction.
Allana has quickly learned a new organization and industry, connecting with people on a personal level to develop the personality that now defines our brand. She has close working relationships with other department heads, and field and account leadership that have helped us develop hundreds of posts, articles and stories -- rich content about people, the company’s investment in innovation, and client service.
Gaurav is a promising young executive leader who has played a critical role in building and scaling several growth functions from the ground-up across Marketing and Digital areas at SAP. His inspirational leadership and focused execution has significantly contributed to increasing SAP’s revenue and awareness among customers.
Gaurav’s entrepreneurial foray at SAP started by setting up a new Demand Management group to proactively manage and close the leads/opportunities pipeline of all SAP solutions. Subsequently, he helped build the first-ever Marketing strategy function at SAP to run the ~1500 people SAP Marketing team as a business, globally and regionally. Finally, he co-founded SAP Digital eCommerce business unit to allow anyone in world to purchase and consume SAP applications completely digitally, generating 100%+ YoY growth in the direct business.
Kevin’s track record at Microsoft, Google, Facebook, Pinterest and now Experticity stands out for itself. From a marketing manager to a team lead for Facebook’s Creative Shop in 10 months followed up just two years later by being named Pinterest’s head of creative and brand strategy. Kevin’s pattern of success speaks to both his personal attributes and his competency as a leader who can both think strategically and get results.
In October of 2016, at 34-years-old Kevin was named Experticity’s CMO. What he’s asked to do here is no small task. Kevin is leading Experticity, along with its 600+ clients, past influencer marketing – it’s broken, too small and not worth fixing – to a whole new way for commerce to flow through experts.
Monica Koedel is a marketing innovator who plays a leadership role in data-driven digital transformation at Cisco, the world’s largest networking company. She joined Cisco in 2007 and has spent most of career with the company, earning the respect of the C-suite as well as the engineering elite. Her reputation for digital marketing excellence led to her being assigned one of the company’s most important – and enormous -- marketing challenges in 2016: to create the immersive digital experiences that enable Cisco and its partners to retain customers for life. With customer health and retention as her ultimate goal, Monica is focused on delivering digital touch points that drive improvements in recurring revenue, cost savings and sales effectiveness for Cisco and its partners. Monica and her dedicated team of digital experts collaborate with Cisco’s top data scientists and make use of real-time connected data, machine learning and automation along with streamlined monetization models to address customers’ evolving expectations. Through her innovation and leadership, Cisco is seeing customer retention rise and customer health and satisfaction grow.
As MediaMath’s President, Michael Lamb has set the vision and course that have strengthened MediaMath’s position as a category leader in programmatic marketing technology. Under his leadership, MediaMath secured several rounds of funding from Goldman Sachs and Spring Lake Partners, experienced a revenue growth rate of 344%, totaling over $601 million, opened 16 global offices with over 700 employees, and established a client base that includes two-thirds of the Fortune 500. Mike’s innovative vision and strategy helped secure MediaMath’s Leader position in the 2017 DMP and DSP Forrester Waves. In 2017, the first half of his first full year as the President of the company, MediaMath was profitable within the first quarter of the year for the first time in its 10-year history.
Jackie Lamping has an outstanding track record of building and leading high performing marketing teams. She is one of only a handful of VP-level female leaders in high-tech and currently VP of Marketing at Sojern, Travel’s Direct Demand Engine. Sojern was recognized by Entrepreneur.com for having a top company office cultures in America in 2017.
Prior to Sojern, Jackie was the Head of Brand and Product Marketing at AdRoll, the retargeting and prospecting platform of choice for over 35,000 advertisers worldwide. While at Adroll she expanded the marketing team from eight to 40+ team members and increased the ROI of the global growth marketing programs by 450%.
Amy is Clarifai’s witty, charming full-stack marketer (yes, that’s thing!) who specializes in data-driven brand-building and storytelling. An obsessor of creating epic copy, Amy’s enthusiasm for machine learning and developer relations shines in all of her written words, and she can turn the complex topics of AI, APIs, and Kubernetes into digestible subjects that anyone can understand. On a given day, Amy is showcasing the latest client case study on Clarifai’s blog — be it a company using Clarifai to help doctors more accurately diagnose ear diseases, or a global retailer personalizing their product recommendations to customers — or sharing some of the many company updates in the newest e-newsletter. Amy is a raconteur who understands the immense power words have in creating a memorable brand, and knows how to speak a developer’s language (including C++).
Chris made his way from New York City to support the establishment of the first digital department for Philip Morris International aimed at commercializing a new generation of smokeless products to shift smokers away from cigarettes. In two years, Chris supported the transformation of a traditional marketing organization that was previously focused on brand-centric activities into an organization that harnessed data to deeply understand their consumer and position them at the core of all marketing activities. In two years, Chris helped drive Philip Morris International's Reduced-Risk Product division to expand their digital presence across more than 17 countries and informed new ways of working for the organization that embraces scrum and agile methodologies.
Jennifer Maul's diverse blend of experience, from B2B to B2C, includes retail, franchise, healthcare, partnerships/sponsorships, non-profits, grassroots and event marketing. Throughout her career, Jennifer has generated millions of dollars in revenue, cost-savings and unprecedented ROI. She has helped build franchising programs, planned and executed complex customer relationship management programs, and has a special forte for managing relations with key stakeholders, internally and externally. Jennifer has been in the marketing industry for more than 16 years. She has worked at Carter BloodCare for 12 years, and over the past 2 years, Jennifer saw the challenges Carter BloodCare faced in the industry and as a brand. To face these challenges head-on, she dedicated a task force to audit the brand and donor experience and collect qualitative insights and quantitative research on the brand's target market.
Throughout her career, Paige Musto has time and again proven the kind of marketer willing to go the extra mile - someone eager to reach her hands deep into the programs she runs and businesses she supports to tinker, fine-tune, improve on personal bests; someone whose passion for her work inspires excellence in others and moves whole mountains. She’s the sort of brand marketer who can build a highly successful awards bureau from soup-to-nuts entirely on her own - earning through her efforts accolades from Forbes, Inc, Deloitte, and others, not to mention numerous analyst firms - and still make time to write and edit individual press releases. The sort of marketing leader who can orchestrate a full-tilt brand refresh (a new boilerplate, a new color scheme, a new curriculum for content, even new product functionalities) and still make herself available to proofread tweets. There isn’t a mountain too high or detail too small for her to give her all, something that very much shows in both her work and career to date - a rapid climb in leadership positions at leading security and software companies: RSA, CheckPoint, VeriSign, NetSuite, and today, Act-On.
Jessica’s marketing leadership is the ultimate balancing act. Her work seamlessly bridges two worlds – truly the intersection of high tech and high touch. Jessica’s near constant and refined curation matched with an unwavering commitment to the luxury guest has helped guide The Ritz-Carlton to own luxury hospitality in the digital space. With over 10 years of experience in the luxury space, Jessica has a proven track record of applying user research to drive revenue, increase conversion and customer engagement– in a complex global marketplace. The results show - over the last 5 years, she has exceeded revenue goals by >5%. This track record of success has afforded Jessica the opportunity to take a leading role in high visibility brand initiatives such as customer engagement strategy with her efforts accelerating growth rates within the first 2 quarters of launch. Her futuristic, innovative and entrepreneurial approach allows her to evolve and quickly adapt. In addition to her creativity, she is a strategist and problem solver with the unique ability to work across multiple disciplines to pull through a seamless, customer experience. Ideation comes natural, but she has the aptitude to turn her creativity into a viable product that produces results.
Leah Pope has more than 15 years experience successfully delivering software products and services to market. As CMO for Datorama, a global marketing intelligence company, Pope is the marketing leader for the organization. Datorama's best-in-class combination of end-to-end data management, AI technology, and high-performance architecture makes it simple for data-driven marketers to connect & unify, analyze, and act on all their marketing data.
The world’s most trusted brands trust George Popstefanov and his PMG team to help them connect with customers and drive business success. Former client and current LendingTree CMO Brad Wilson says, "George is a force, helping reshape brands in the age of digital transformation, while also building technology and capabilities to understand customer signals and behaviors like never before."
George built an enviable reputation among insiders through dedication, resilience, and hard work, but in the past year, he established himself as a marketing powerhouse. PMG won major kudos at Cannes and from Ad Age, Adweek, The Drum, MediaPost, and iMedia (the latter named PMG Agency of the Year).
Or is actively rewriting the course of history for the marketing industry, which, for years, has been under threat of too much data, too many channels and too much manual campaign “optimization.” Creative has since become an afterthought and strategists have become analysts and implementers.
In 2010, Or and a team of 80 data scientists, engineers and mathematicians began the process of “reverse engineering the logic and intuition” of digital marketing teams to create an alternative: a self-driven artificial intelligence marketing platform named Albert.
Started college at age 16 and graduated from UCI with a Bachelor in Business Economics. Nyma now leads a multi-million-dollar company as the Sr. Director of Media at age 26.
Her strong ability to negotiate and identify market trends allowed her to execute one of the largest media portfolios in the digital industry. In 2013, BWA was ranked comScore 20 and with Nyma leading the charge, Blue Water Ads now ranks in the Top 2, which consists of over 250MM unique audiences. The company is now able to offer unique insights and innovation, allowing her to lock in agencies backed by millions of dollars in ad spends.
She is the first in her company to secure exclusive properties that boast proudly BWA as their AOR.
Kelly Jo Sands has a unique approach to marketing technology. While the science of data, technology and analytics can be confusing and overwhelming for many people, Sands has the ability to break this subject matter down and make it sound easy as pie. In her work, Sands helps make complex technical ideas come to life. Then, she gives direction by sharing the right amount of tech knowledge in the right manner with those who need it, clients and teammates alike. Sands is working to bridge the gap between tech and people, sharing her knowledge in layman's terms, allowing for clear communication and direction throughout the marketing process, which ultimately delivers the best results for clients.
In an increasingly automated world, consumers value authenticity more than ever, and Chris understands as a leader in the content marketing space that content should do more than just promote products. As CEO of Wistia, Chris - often recording and writing content himself - and the Wistia team look beyond serving the video hosting, editing, and creation needs of their 300,000 customers and prioritize being an industry resource through Wistia’s blog that educates its audience about how to succeed with business video.
Banita helped Starwood create its own proprietary digital personalization platform by working as a strategic lead on the initiative. This self-learning algorithm based marketing platform uses Starwood member data to predict future booking behavior leading to high incremental returns by displaying the most relevant content to that audience. Banita continues to serve as the day to day lead on this initiative and scaled from one channel to 10+ global channels under her efforts.
Darian Shirazi learned several lessons early in his career, including as the first intern at Facebook, that have helped shape him into the leader he is today. Specifically, Darian believes strongly in the importance of building lasting connections, like the relationships he established with entrepreneurial legends Peter Thiel and Marc Benioff to help raise $50 million for Radius. He values and surrounds himself with smart, trusted leaders who share a common goal, which includes giving back to the community. These values are also evidently instilled at Radius and the team he has built.
As CEO, Darian promotes a “win as a team” culture and encourages his team to take initiative and ownership to perform their best. At Radius, every idea is evaluated on its own merit, and the best ideas are the ones driving company success. He also supports businesses with similar values to Radius as an advisor and investor to companies including lending club, Palantir and Lyft.
Julia has a decade of experience working with high growth B2B SaaS companies. She has a track record of helping B2B technology companies in North America and Europe launch and adopt new marketing strategies, and evangelizing innovative, emerging B2B marketing strategies amongst peers. With deep expertise in Demand Generation, Julia has been promoted to VP of Marketing and has become an industry leader of ABM (account-based marketing), one of the hottest new B2B marketing methodologies that many companies are struggling to adopt. For her efforts implementing ABM at Invoca and driving industry wide insights, she has received a 2016 Marketo Revvie award nomination, was named to Heinz Marketing’s Top 40 Demand Generation Game Changer, and Terminus ‘Top 40 ABM Superheroes’ lists. Julia shares her marketing knowledge and ABM success through webinars, blog posts and by speaking at events. Aside from ABM, Julia is a well-regarded leader on digital marketing and paid search topics, frequently speaking at digital marketing conferences, including the Search Marketing Expos, Clickz Live series, SiriusDecisions Summit, and the FlipMyFunnel events.
Rebecca is at the forefront of the ever-evolving field of demand generation. At LiveRamp—a company which enables people-based marketing for brands, agencies, marketing technology providers, data owners and publishers across more than 500 platforms and hundreds of millions of digital devices—Rebecca is a constant disruptor. Working to combine the power of LiveRamp’s network of universally-renown customers with its knowledgeable team of internal experts, Rebecca aims to deliver substantive value and game-changing insights to shape today’s marketing world.
Besides her colorful attire and infectious laugh, one of the things that makes Sylvia an outstanding marketer is her holistic approach, which marries cultural awareness with sustainability and practical economics. This, plus her tenacity for solving clients’ problems and her ability to guide them towards innovations to help them realize their vision also makes her stand out. Because of this, she’s been able to deconstruct a business and its ecosystem and be a catalyst for transforming its very essence.
As a results-oriented, strategic thinker, Liz Walton has pioneered the entire Marketing team at Yext, leading the organization from an unknown brand to a public company in just five years. When Liz joined, Yext had 75 employees. Now, Liz is one of 700 employees and one of 38 marketing team members. As VP of Marketing, Liz oversees the brand team on public relations, analyst relations, product launches, social media, content marketing, sales communication, speaking opportunities, production, and more.
Katelyn has over 15 years of experience in consumer and b2b marketing and has joined companies during unique growth stages to take them to the next level.
As the first marketer at the Marketplace for experiences, IfOnly, Katelyn has scaled the marketplace to millions of database subscribers, thousands of transactions, and the premier brand for unique travel experiences. Katelyn joined shortly after a series A round from American Express, NEA, and Khosla, and was employee number 14. The company had almost no revenue and little supply. The goal was to build an Etsy/Ebay sized business for experiences and to be able to learn to sell experiences online and build the marketplace. IfOnly is now 65 strong employees, in the biggest US markets and beyond, and has been able to secure series D funding and other funding in between from noteables like Sotheby's and other world class strategic partners.
Jennifer is the Vice President of Marketing at TUNE, a mobile marketing technology company whose products are used by marketers at the world’s mobile best brands; including Staples, eBay, Zillow, Expedia, and Walgreens. During her 3yr executive leadership, she has lead the marketing strategy in launching 9 international offices, announcing 3 acquisitions, and $34 million in two rounds of funding; resulting in a 714% increase in revenue growth, ending 2015 with $60.4M in annual revenue. Today, TUNE is the most widely used technology for mobile attribution, working with more than half of the top 100 grossing apps.
Entrepreneurship, innovation and education--Meghann York’s unique passions and perspectives have contributed to the rise of Salesforce Marketing Cloud being named the #1 marketing application by IDC.
DATE & TIME
Thursday, November 30
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Cheetah Digital is the only independent, enterprise cross-channel marketing solutions provider dedicated to the marketer. Our unique combination of data, software and trusted industry experts helps marketers build meaningful customer relationships and create profitable brand outcomes. We provide marketing leadership for the world’s best brands, including Williams-Sonoma, Delta Airlines and Hilton. Cheetah Digital is a global company with 1,600 employees worldwide, operating in 17 countries, with headquarters in New York City. For more information, visit www.cheetahdigital.com
SAP is the world’s largest provider of enterprise application software, founded in 1972 and headquartered in Walldorf, Germany. We help companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 365,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably.
SAP Digital is a business unit within SAP that is changing the way customers discover, try, buy, use and renew SAP and partner offerings – all through one seamless, digital experience. We’re bringing software, content and services to life on SAP’s digital marketplaces via customer-friendly commercial models.
For more information, visit www.sap.com.
SocioFabrica is an award-winning creative agency specializing in branding, web design and integrated marketing. We use bold design and a user-focused approach to solve clients’ problems and create unforgettable web, mobile and social experiences. From strategy to concept, to finished production, our designers and technologists do it all at our San Francisco headquarters.
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