The social network's tailored audience service comes out of beta test and goes global.
Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.
Merging the digital with the physical retail space increases conversions, say company marketers.
The Postal Service can be saved without raising rates or cutting critical services.
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
Don't let the fear of striking out keep you from playing the new data-driven game.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.
10 tips for effective email marketing in a saturated digital marketing world.
Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.