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Best Places to Work Winner Podcast: eZanga

Best Places to Work Winner Podcast: eZanga

The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing

Ting Reduces Customer Churn with Payment Plans

Ting Reduces Customer Churn with Payment Plans

The mobile network and service provider introduced a financial solution after listening to customer feedback

Marketing Automation: Aligning Technology and Skills

Marketing Automation: Aligning Technology and Skills

Act-On's new report reveals some brands struggling to drive full benefits from MA. Act-On University may be a partial answer

One on One at eTail East: Rob Garf of Salesforce

One on One at eTail East: Rob Garf of Salesforce

Listening to the data provides strategies for improving the customer journey

Building Your Best Subject Line

Building Your Best Subject Line

Personalization, character count, and message type are all variables marketers need to keep in mind

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

Breaking down what marketers do to cope with a post-last-click world

Predictions on the Horizon

Predictions on the Horizon

In-house AI puts the predictive in partner marketing

Is Malware Affecting Your Customer Experiences?

Is Malware Affecting Your Customer Experiences?

A snapshot of this year's malware activity and how it could be impacting companies' bottom lines

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

Experian's Targeting unit remains true to its big data roots, says Kevin Dean

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