Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.
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It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.
CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.
Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.
Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
Here are some recent stats to help retail marketers make the grade this fall.
More than 13% of apps available in Google Play and the App Store are there to commit mobile device hijacking.
Interactivity and added options for brand engagement highlight the new options.
The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.
Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.
These days, 70% of stay-at-home dads do so by choice.
The marketing and branding consultant seeks to strengthen its digital chops.
For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.
In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...