A new study by Adobe shows online advertising unpopular with consumers and marketers.
Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.
New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more.
The cable company's advertising and sales division aims to show businesses that cable is anything but static
Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.
Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.
Neuro-marketing—where the market meets the mind.
Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.
Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.
Slow and steady doesn't win the mobile race—especially not for Turbo
We all know that marketing is evolving. The question is whether you're keeping pace.
Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.
The tweenage years have gone from dorky to digital.
Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns.
Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.
A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.