The Latest

Postmaster General: 'No January Rate Increase'

Postmaster General: 'No January Rate Increase'

Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.

More in Marketing

Marketing Strategy DMN 40 Under 40 Recap

DMN 40 Under 40 Recap

It's not every day that many of the most brilliant young marketers gather in one place to discuss and celebrate excellence in marketing.

Content Marketing Engagement: The True Currency

Engagement: The True Currency

Skillful marketers say that engagement, not just profit, is the real measure of success.

Direct Line Blog Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.

Customer Experience The ROI of Customer Experience: Who Cares?

The ROI of Customer Experience: Who Cares?

Better experiences equal better ROI.

Postal Congress's Research Arm Cites Retiree Fund as USPS's Undoing

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.

Social Media Derek Dives Headfirst Into Digital Media

Derek Dives Headfirst Into Digital Media

Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.

Data/Analytics Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

Direct Line Blog Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Marketing Strategy Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

Agency The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Email Marketing 8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.

Opinions The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.

Features Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Features Channels Are Out. Impact Is In.

Channels Are Out. Impact Is In.

The brands most successful with omnichannel marketing are those who think about outcomes, not channels.

Agency Best Practices Are Killing Marketing - It's Time to Test and Learn

Best Practices Are Killing Marketing - It's Time to Test and Learn

Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.