Loyalty Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

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TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

How a marketing campaign kept the television show in the conversation

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

More measurement errors emerge

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Tito's Vodka Distills Success out of Email Marketing

Tito's Vodka Distills Success out of Email Marketing

How the first legal distillery in Texas branched out with email marketing

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

The summer craze may yet prove a viable channel for marketers.poke

Contrarian Opinion Week

For one week only (week of December 19), DMN will be publishing contributed pieces from a number of marketers. Our only criteria is that the author take a contrarian or unpopular opinion and make a case for it. More details below.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

The MarTech Bubble Burst

The MarTech Bubble Burst

Has the martech industry reached its tipping point?

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

The small business loan provider identifies which channels are propelling prospects' calls.

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Uber Wants to Know Where You Are After You Leave the Car

Uber Wants to Know Where You Are After You Leave the Car

The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.

Bridging the Trust Gap of Data

Bridging the Trust Gap of Data

How can analytics companies get clients to trust data

Eddie Kim: A Love of Insights from Data

Eddie Kim: A Love of Insights from Data

Eddie Kim, chief data scientist at Sysomos speaks with DMN

List: Home Decor and Household Product Buyers - List Service Direct, Inc.

This transaction-based file targets consumers who have purchased home decor and household items to maintain their homes.

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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