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Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

Latest News

Weekly Review Podcast

May 6, 2008

DMNews editor in chief Eleanor Trickett, managing editor Cara Wood and features editor Sharon Goldman discuss Intelligent Mail technology, the state of DRTV, the DM agency talent pool and digital OOH advertising.

Intel looks to social platform

Dianna Dilworth May 09, 2008

In its largest online push to date, Intel aims to shed light on the technology inside computers and connect directly with customers. The impetus behind last week's launch of the "What's inside you" campaign is to demonstrate how real people use Intel as a part of their daily life.

Bloomingdale's By Mail catalog to be discontinued

Chantal Todé May 09, 2008

Macy's Inc. will discontinue the Bloomingdale's By Mail catalog in early 2009 so that it can shift focus of the brand's direct-to-consumer business to the Bloomingdales.com Web site.

Barnes & Noble adding magazines sales channels

Lauren Bell May 09, 2008

Barnes & Noble started selling magazine subscriptions online earlier this week, in a move that could help boost sales for many titles. More than 1,000 print and digital magazines have gone up on BN.com at largely reduced rates.

TV Guide weathers change

Lauren Bell May 09, 2008

In less than two weeks, TV Guide magazine has been purchased by Macrovision, overseen a flurry of staff changes and gone up for sale again, but executives say the title is holding steady and will not drastically alter its strategies any time soon.

USPS releases final address standards for commercial flat-sized mail

Ellen Keohane May 09, 2008

The USPS has published its final rule for new address standards for commercial flat-sized mail in the Federal Register.

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

How is the direct marketing job market changing with the current economy?

Lori Lustig, executive recruiter, Lori Lustig Executive Search LLC May 05, 2008

The market is very different from a year ago. There are many more active job seekers and fewer opportunities. Within the direct marketing industry, high growth segments of the market include e-mail, analytics, research, digital media, SEO/SEM and other online marketing positions.

Why promotion history counts in successful data mining

Andrea Miskovsky, chief client officer, MBS May 07, 2008

Successful data mining depends on having rich and valuable customer data on hand to inform marketing decisions, ranging from product purchase history and channel of preference behavior to geography, demographics, and psychographics. Promotion history is often neglected in the data mining process but can be pivotal to its success.

Mobile messages in an e-mail world

Elie Ashery, president/CEO, Gold Lasso May 06, 2008

As the mobile phone continues to become the main communication device, e-mail rendering on mobile devices has become a serious issue. Since many mobile devices only display text e-mails, e-mail marketers have a challenging time separating their mobile users from their traditional computer receivers.

Keys to trigger-based e-mail marketing

Michael Thompson, VP, eServices, Click Tactics May 06, 2008

Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or opening of a checking account, at your fingertips, and the dexterity to send out the right offer at precisely the right time.

Curly fries to the rescue

Microsoft directors meet to discuss Yahoo

United Online Inc.acquired FTD

Amazon files complaint against tax law

PI on Google's case

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