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Marketers Dive Deep Into Digital [Infographic]

Marketers Dive Deep Into Digital [Infographic]

Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.

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Twitter Expands Involvement With Acxiom

Twitter Expands Involvement With Acxiom

Advertisers on the social network will now be able to target by referencing 135 audience categories.

Marketing Has a Branding Problem

Marketing Has a Branding Problem

As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

Calling All Search Marketers

Calling All Search Marketers

Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.

Salesforce Gets Some Machine Learning

Salesforce Gets Some Machine Learning

It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

How I Was Seduced by the Bachelor

How I Was Seduced by the Bachelor

I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.

Marketers Crave Customer Data

Marketers Crave Customer Data

Just one third of marketers feel they collect the right amount of data.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

The ratings king prepares for a day when programmatic buying migrates to broadcast television.

The Net Neutrality Debate Consumes the Web

The Net Neutrality Debate Consumes the Web

Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

2015 Essential Guide to Direct Mail Marketing

2015 Essential Guide to Direct Mail Marketing

The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.

The Truth About Direct Mail

The Truth About Direct Mail

10 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...