An exploration of marketing as practice and profession. View more articles here.

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How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Facebook Attempts to Best Competition by Copying Competition

Facebook Attempts to Best Competition by Copying Competition

Social media giant's latest launch attempts to edge out job listing sites

5 Things You Need to Know About Hiring Millennials

5 Things You Need to Know About Hiring Millennials

A college student breaks down the five unique skill sets this generation brings to the workplace

Career Q&A with Hall of Femme Winner Jackie Yeaney

Career Q&A with Hall of Femme Winner Jackie Yeaney

The CMO at Ellucian the lessons that she learned from her first job, as well as the best career advice she received

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

Career Q&A with Hall of Femme Winner Janel Laravie

Career Q&A with Hall of Femme Winner Janel Laravie

The CEO of Chacka Marketing shares the lessons that she learned from her first job, as well as her turnoffs when hiring.

Welcome to Career Week

Welcome to Career Week

We take a look at a career in marketing, from the perspective of established marketers and those just starting out

Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

Snapchat's Discover platform could change mobile video as we know it.

Pharma Company Succeeds Using Social Media

Pharma Company Succeeds Using Social Media

How a pharma company tapped into a niche audience on social media

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