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Is Marketing Tech as Innovative as Vendors Claim?

Is Marketing Tech as Innovative as Vendors Claim?

One marketing automation insider asserts that marketing technology needs to get back to the future.

More in Marketing

Wunderman Names Gutfreund Global CMO

Wunderman Names Gutfreund Global CMO

The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

With the surcharge due for removal in April and a new postal reform bill circulating, the Postal Service moves to keep exigency alive.

Sprinklr Announces Instagram Expansion

Sprinklr Announces Instagram Expansion

Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day.

Email Plus Social Equals Engagement

Email Plus Social Equals Engagement

Marketers who do the math are learning that social media and email marketing simply add up.

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

Learn to humanize their approach, they can.

It's Time to Face Marketing's Impact on Customer Experience

It's Time to Face Marketing's Impact on Customer Experience

Marketers who ignore the influence of marketing on customer experience do so at their peril.

Mobile Will Ring Up a Quarter of All E-Com Sales by 2016

Mobile Will Ring Up a Quarter of All E-Com Sales by 2016

Internet transactions to play a larger role in the best holiday season in five years, a new study predicts.

7 Ways to Use Email to Combat Email Disengagement

7 Ways to Use Email to Combat Email Disengagement

Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.

How to Choose the Right Social Platform for Your Business

How to Choose the Right Social Platform for Your Business

When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.

Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

How to Succeed as the New Marketing Guy

How to Succeed as the New Marketing Guy

Four tips on how to grow a brand that everyone already knows and loves.

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.

Congressional Candidates Wasted $240 Million on TV in 2014

Congressional Candidates Wasted $240 Million on TV in 2014

It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.

PRC Denies Competitive Status to First Class Parcels

PRC Denies Competitive Status to First Class Parcels

A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...