The Latest

How to Create an Omnichannel Campaign

How to Create an Omnichannel Campaign

It turns out the secret to a seamless customer experience is data.

More in Marketing

Digital Marketing Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite "Gets" Digital

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Social Media Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket Challenge

The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

Direct Line Blog One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Customer Experience Salesforce Introduces Community Cloud

Salesforce Introduces Community Cloud

The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.

Digital Marketing Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

Direct Line Blog Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Creative Campaign App of the Week: Beesy

App of the Week: Beesy

Beesy has an automated to-do organizer that syncs with calendars and address books.

E-commerce Gaming the System for Internet Retailers

Gaming the System for Internet Retailers

Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.

Email Marketing Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

Marketing Strategy Four Trends You Need to Think About Differently

Four Trends You Need to Think About Differently

Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.

Digital Marketing China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Direct Line Blog Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

Privacy 51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach

The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.

Social Media Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader Jr.

The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.

Infographics B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

Why this last season was the most memorable yet.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.