Although click-through rates remain dull, the channel still dazzles in terms of engagement.
More in Marketing
Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.
Retailigence keeps tabs on product availability at more than two million stores.
The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
A thorough breakdown of what it takes to implement a successful content strategy across an organization.
The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'
Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.
The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Creativity, data, measurement, and mobile are the social network's main pillars.
Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.
TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...