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Cochrane Named Acting CMO of Postal Service

Cochrane Named Acting CMO of Postal Service

The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.

More in Marketing

Personalization Redux

Personalization Redux

How "personal" should you get with customers? It depends.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

National Small Business Week Makes a Splash on Social

National Small Business Week Makes a Splash on Social

Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.

10 Years, 12 Brands, and Thousands of Hours of DRTV

10 Years, 12 Brands, and Thousands of Hours of DRTV

Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Data Migration's Challenges

Data Migration's Challenges

91% of businesses engage in data migration projects and 85% experience significant problems from them.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

American Express Debuts the Plenti Coalition Loyalty Card

American Express Debuts the Plenti Coalition Loyalty Card

AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.

Rising Stars Dish on What's New and Next in Marketing

Rising Stars Dish on What's New and Next in Marketing

Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.

Has First Class Mail's Plummet Stabilized?

Has First Class Mail's Plummet Stabilized?

A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.

B2B-Style CRM Comes to B2C

B2B-Style CRM Comes to B2C

It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.

Finally, Put Social Media Metrics to Use

Finally, Put Social Media Metrics to Use

One chief marketer breaks down the unique benefits found in only social media metrics.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...