Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
Brand LIVE Pulse aims to bring social trending to the marketing masses.
In this edition of The Tweet Beat: Is the new Twitter profile page bigger and better—or just bigger? In my opinion, it's the latter.
Why the sales manager's role is more crucial than you think.
The platform predicts what social networkers will be saying about a brand in the coming 72 hours.
More than 60% of consumers don't trust retailers with their data. Here's how to change that.
Here's how to market a brand successfully in a Twitter bio.
A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
Clean your lists and help clean the planet, says Service Objects.
Long-form direct-response advertising boasts something marketers' covet: sales effectiveness
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.
If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.
Longtime agency pro brings extensive healthcare industry experience to the agency.
When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.