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Is Digital Marketing Meeting Consumer Need?

Is Digital Marketing Meeting Consumer Need?

A new study by Adobe shows online advertising unpopular with consumers and marketers.

More in Marketing

News CMOs on the Move: June 18, 2013

CMOs on the Move: June 18, 2013

New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more.

Mobile Marketing Video: Turn Your Customers on With Mobile

Video: Turn Your Customers on With Mobile

Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.

Database Marketing I Have All My Big Data in Hadoop; Now What?

I Have All My Big Data in Hadoop; Now What?

Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.

Direct Line Blog Gorilla Marketing

Gorilla Marketing

Neuro-marketing—where the market meets the mind.

Direct Line Blog The Demon in the Network

The Demon in the Network

Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.

Social Media 10 Social Marketing No-No's for Modern Marketers

10 Social Marketing No-No's for Modern Marketers

Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.

Mobile Marketing DreamWorks and Verizon Drive Mobile Gaming Full Throttle

DreamWorks and Verizon Drive Mobile Gaming Full Throttle

Slow and steady doesn't win the mobile race—especially not for Turbo

Direct Line Blog Are You a Modern Marketer?

Are You a Modern Marketer?

We all know that marketing is evolving. The question is whether you're keeping pace.

Content Marketing Content Marketing Is Also About Monetization

Content Marketing Is Also About Monetization

Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.

Infographics Infographic: Targeting the Tweenybopper

Infographic: Targeting the Tweenybopper

The tweenage years have gone from dorky to digital.

The Inside Scoop Blog The Revolution Isn't Over

The Revolution Isn't Over

Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns.

Direct Line Blog Using Internet Stardom as a Path to Brand Awareness

Using Internet Stardom as a Path to Brand Awareness

Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.

Direct Line Blog Consumers Have an Attitude

Consumers Have an Attitude

A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.

News Marketing News Bytes: June 13, 2013

Marketing News Bytes: June 13, 2013

Updates on companies, products, and people

Direct Line Blog Start-up and Coming

Start-up and Coming

Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.