More in Marketing

7 Musts for Online Behavioral Advertising

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

Ferguson Protesters Aim to Influence Black Friday

Ferguson Protesters Aim to Influence Black Friday

Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.

Top 10 Cities for Online Purchases

Top 10 Cities for Online Purchases

New York and LA top the list. Warm weather cities show a proclivity for mobile purchases.

Study: Mobile Will Have a "Huge" Holiday Season

Study: Mobile Will Have a "Huge" Holiday Season

So big, in fact, that its sales could nearly double.

Will Holiday Spending Increase? Studies Differ.

Will Holiday Spending Increase? Studies Differ.

An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.

Salespeople: Hire Marketing as Your Dating Consultant

Salespeople: Hire Marketing as Your Dating Consultant

Why marketers make good wingmen for salespeople.

App of the Week: Sworkit

App of the Week: Sworkit

With Sworkit there's no excuse for not working out—even when on the road.

Habitat for Humanity Builds Homes and Hope with Big Data

Habitat for Humanity Builds Homes and Hope with Big Data

The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

The online eyewear provider frames the customer experience around trust and reassurance.

Nobody's Perfect. Right, Salesforce?

Nobody's Perfect. Right, Salesforce?

Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.

Forrester: CMO-CIO Relationship Still Rocky

Forrester: CMO-CIO Relationship Still Rocky

More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.

Native Ad Budgets to Double Over Next Three Years

Native Ad Budgets to Double Over Next Three Years

Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.

Exploring the 4 C's of Content Marketing

Exploring the 4 C's of Content Marketing

There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »