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Marketers Debate Quality Versus Quantity in Lead Generation

Marketers Debate Quality Versus Quantity in Lead Generation

Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.

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Direct Line Blog What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

News Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Data/Analytics One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data Quality ROI

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Infographics Are Traditional Marketing Channels Past Their Prime? [Infographic]

Are Traditional Marketing Channels Past Their Prime? [Infographic]

There's a reason these oldie-but-goodies are still around.

Mobile Marketing Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

Feedback from customer communities revealed that it was time for a new look.

Digital Marketing Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

CRM Dream(force) Products

Dream(force) Products

The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

Events Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

Direct Line Blog The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

Direct Line Blog What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.

Social Media A 2014 Snapshot of Social Media Marketing

A 2014 Snapshot of Social Media Marketing

This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.

Search Marketing More Bang From Bing?

More Bang From Bing?

If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

Data/Analytics Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

Opinions App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Email Marketing Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

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