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The 9 New Realities of Direct Response

The 9 New Realities of Direct Response

"Uh oh! Has this ever happened to you?" What was once the relatable rallying cry of direct response marketing has become a tired joke. But the direct response (DR) discipline itself is far from finished. The world's largest brands are increasingly emboldened to go beyond seeking mindshare and ask for the sale. And infomercial kings now boast of driving an ever-increasing amount of their sales from indirect channels. It's an upside-down world. But here are nine new direct response marketing realities to guide you through it.

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