But poor data quality can stall progress.
More in Marketing
USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
The results from the comedic channel's campaign are anything but laughable.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?
Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.
Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
New research compares customer acquisition and retention to dating.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
Why it's better to give than to receive.
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.