Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how
RT (formerly Russia Today) faces significant challenges in being seen as a trusted voice — in news and on social media — in an environment where Russia is seen as an online threat. Ivor Crotty explains how he lives with things he can't change
Gaming is social, after all, and digital gaming teaches some important social media lessons. Also, choosing the right influencers actually needn't be based on hunches and personal "likes" — there's some science to it
Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and risks to brand reputation
Mia Vallo of National Geographic on how a legendary magazine brand is now crushing it on social media (it has more Twitter followers than Donald Trump)
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.