In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
With YouTube as with life, sometimes the hardest part is just showing up.
Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!
Direct mail is far from obsolete, and investing in it could save the USPS.
Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.
ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
The ratings company appoints a new CMO and chief digital marketing officer.
What marketers need to know to craft the perfect one-liner.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
How the good, the bad, and the ugly customer experiences impact your business.
Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.
Building personal connections with customers drives the greatest value for a brand.
Company of the week
When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.