The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Marketers who want to stay relevant need to go back to these four basics.
The two chiefs are working closer than ever, but are they working well?
The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.
The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
Does your brand have a devoted following?
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.
The professional network brings business audience marketing to its platform for $175 million.
Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.
Aim is to develop a "next generation" media planning tool.
It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.