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Coca-Cola Shows Its Human Side Through Storytelling

Coca-Cola Shows Its Human Side Through Storytelling

The beverage brand's director of social media, sustainability, explains the importance of authenticity.

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Travelocity Thinks Beyond the 30-Second Spot

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

But privacy and security concerns can make them go bananas.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

House Committee OK's Data Security Bill

House Committee OK's Data Security Bill

Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.

The Periodic Table of Social Media

The Periodic Table of Social Media

There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.

What Makes Donors Tick—and Donate?

What Makes Donors Tick—and Donate?

Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.

Political Marketing is in Good Hands With Hillary

Political Marketing is in Good Hands With Hillary

Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!

Message Systems Rolls Out Pay-as-You-Go Email Service

Message Systems Rolls Out Pay-as-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Finding the Right Emotional Language Can Be Taxing

Finding the Right Emotional Language Can Be Taxing

On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.

Female Empowerment Dominates Twitter

Female Empowerment Dominates Twitter

Here's a look at some of the most poignant tweets from #EqualPayDay and #ToTheGirls.

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.

Halyard Capital Announces Acquisitions

Halyard Capital Announces Acquisitions

Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.

Marketo Makes a Stab at Seamless

Marketo Makes a Stab at Seamless

It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

Google's Mobile Algorithm Expected to Have Big Effect

Google's Mobile Algorithm Expected to Have Big Effect

More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.