The Latest

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

Poor customer experiences can lead to deflated revenue and loyalty.

More in Marketing

Kass Sells Leaves Wunderman for Waggener Edstrom

Kass Sells Leaves Wunderman for Waggener Edstrom

The client relations specialist is part of an executive expansion phase at the Seattle agency.

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.

Marketing on #ThrowbackThursday

Marketing on #ThrowbackThursday

Turns out throwbacks boost not only nostalgia but consumer spending.

Amazon to Offer Free Same-Day Delivery

Amazon to Offer Free Same-Day Delivery

The feature is added for Prime members on orders of $35 and above as it rolls out the service to two new cities.

Euro Review Site Invades America

Euro Review Site Invades America

Trustpilot aims to be the Yelp or TripAdvisor for companies doing business primarily online.

"San Andreas" Fails to Capture the True Horror of a Crumbling California

"San Andreas" Fails to Capture the True Horror of a Crumbling California

No San Francisco would suck, but the world could live without it. No iPhones or Google? Doubtful.

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

US Cellular Calls on Community Engagement

US Cellular Calls on Community Engagement

The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.

Overstock Overstuffs Inboxes on Memorial Day Weekend

Overstock Overstuffs Inboxes on Memorial Day Weekend

The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.

MeritDirect Acquires Lewis Direct

MeritDirect Acquires Lewis Direct

The deal brings Merit a new talent pool and business capabilities.

The Email Paradox

The Email Paradox

Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.

A Tale of Two Customer Experiences

A Tale of Two Customer Experiences

No use crying over spilled wine—at least not after the customer experience I had.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

Smartphone Growth Slows by More Than Half

Smartphone Growth Slows by More Than Half

IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.

Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

Retailers will account for more than a fifth of that, followed by automotive and financial services.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...