A study finds that 44% of consumers bypass all other sites and head directly for Amazon when searching for products.
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The Amazon competitor most likely scuttled its subscription-based plan when it discovered small commissions and higher volume worked better.
Could the DMA really bring together the old and the new, the physical and the digital at &THEN? As a matter of fact, yes.
Five female industry leaders discuss what it takes to succeed in marketing and climb the corporate ladder.
Large enterprises were prepared for the possibility of its invalidation, and a new agreement appears to be imminent.
Is your organization guilty of these?
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Latest in Email Marketing
Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.
The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
While email marketing may be fairly easy to execute, creating content remains a challenge.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.
Latest in Direct Mail
The government watchdog agency says metrics for all 67 districts are uneven; the Postal Service disagrees.
Even small- and medium-sized businesses can have a big impact on how members of Congress vote, says the former chief counsel to the Senate Majority Leader, but first you've got to knock on their doors.
The editorial recognizes emergency relief is needed, but fails to consider Big Mail's role in the Postal Service's resuscitation.
Failure to pass a revised version of Tom Carper's iPOST bill could only spell more years of uncertainty for mailers, unions, and the Postal Service.
IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.
Latest in Marketing Technology
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.
Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.
Video capabilities for Community Cloud, a crowdsourced contact management system, and an automated to-do list bow in San Francisco.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...