Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.
Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.
Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.
The "best" birthday greetings aren't always the ones with the biggest deals.
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.
The brands most successful with omnichannel marketing are those who think about outcomes, not channels.
Join EPiServer to discover the key to achieving demonstrable results and ROI in your digital marketing efforts and how to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.
DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
Stand out from the competition by being a go-to content source for buyers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.