An exploration in how technology is aiding and changing marketing.


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Uber Wants to Know Where You Are After You Leave the Car

Uber Wants to Know Where You Are After You Leave the Car

The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.

Bridging the Trust Gap of Data

Bridging the Trust Gap of Data

How can analytics companies get clients to trust data

Eddie Kim: A Love of Insights from Data

Eddie Kim: A Love of Insights from Data

Eddie Kim, chief data scientist at Sysomos speaks with DMN

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

The established player keeps eye on the prize

10 Questions You Need to Ask When Assessing Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.

5 Ways Martech Companies Can Market Better

5 Ways Martech Companies Can Market Better

Marketing technology may be evolving, but the marketing of that martech is not.

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

Facebook's recent missteps has many in the industry looking hard at video metrics

5 Tips to Optimizing Personalization

5 Tips to Optimizing Personalization

Personalization has never been easier to provide, but brands continue to falter in the usage of it

8 Mistakes to Avoid When Buying Martech

8 Mistakes to Avoid When Buying Martech

Industry experts share what marketers need to know before making a technology investment.

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

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