Minute Maid, Pandora, Pampers, P&G, and Cardstore prove that storytelling is the mother of all marketing.
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Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.
Monday's Star Wars hastags, #MayTheFourthBeWithYou and #StarWarsDay, continue to trend on Twitter. Is this just pure marketing genius?
Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.
The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.
How "personal" should you get with customers? It depends.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.
Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
91% of businesses engage in data migration projects and 85% experience significant problems from them.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.
Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...