The Latest

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

More in Marketing

Email Marketing To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Direct Line Blog Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

Marketing Automation B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

Agency Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Digital Marketing Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.

Data/Analytics Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Direct Line Blog 5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

Loyalty They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Email Marketing Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Data/Analytics MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

Data/Analytics App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Infographics Email's "Dino"mite Effect on Brand Relationships [Infographic]

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Proof that email isn't a prehistoric channel after all.

Marketing Automation The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing Suite

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

Digital Marketing Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

Direct Line Blog 4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

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