The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
Clean your lists and help clean the planet, says Service Objects.
Long-form direct-response advertising boasts something marketers' covet: sales effectiveness
The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.
If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.
Longtime agency pro brings extensive healthcare industry experience to the agency.
When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.
Responsive design is but one of many features experts say are essential to successful mobile marketing.
How the athletic footwear retailer applied its email remarketing tactics to Facebook.
The business-oriented social network credits mobile adoption for reaching the milestone
Failing to measure ROI keeps marketers from getting to the big leagues.
We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.
5 ways marketers can prepare for possible data breaches.
A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.
Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.