Direct Marketing News launches brand new website
May 31, 2012To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.
Lenovo selects Mullen for e-commerce display program
Lenovo selects Mullen to handle its North America e-commerce display marketing program.
GQ partners with Nordstrom's e-commerce site
Nordstrom, Inc., and men's lifestlye magazine GQ are partnering to integrate GQ editorial content into Nordstrom's e-commerce site over a six-month period.
Harte-Hanks introduces Security and Surveillance System
Harte-Hanks Market Intelligence, a provider of b-to-b lead generation and targeted marketing products, has added Surveillance Security System to its Ci Pipeline product.
Direct Line Blog
The lesson of the talking pen
Marketers can enhance experiences by making them convenient and simple.
Focus On: Social Media
The Container Store enhances digital catalogs
The Container Store has selected Zmags to handle its multichannel digital catalogs.
Google quantifies display trends
Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.
Opinions
Is Amazon an ally of the retail industry?
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
Tactics for multichannel success
As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
Is Pinterest just a passing fad? Readers respond
Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
Plug-ins: b-to-b marketing
Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.
Analysis
USPS adopts new products and services to stay solvent
USPS chief Patrick Donahoe set out his vision for the agency at the National Postal Forum in April.
Facebook acquisition makes big splash
Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.
Streamlining the cross-channel mix
With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
40 Under 40
40 Under 40: Call for entries now open!
Do you know a talented and ambitious rising star in the direct or digital marketing field? Get in touch with us by June 4.
Creative Campaigns
Online tool helps customers identify 1,500 paint colors
For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes.
Online retailer puts its own spin on the presidential race
Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
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Featured Articles
Restaurants optimize rewards programs to gain customer data ...
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
Silverpop launches Social Pull, an online form builder ...
Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages, said Adam Steinberg, segment marketing director of social ...
Coca-Cola uses Tumblr to target teens
Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.