Welch's juices up brand marketing with digital effort

Welch's juices up brand marketing with digital effort

Juice maker Welch's, which spent $4 million online last year, launched its "Real. Grape. Goodness" integrated effort, November 12. It includes TV, online and print components.
Time nears to rename discipline

Time nears to rename discipline

In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead to a different term for the industry.
Sports themes score for b-to-b

Sports themes score for b-to-b

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.

Latest News

Muscle Milk releases playful Thankgiving viral video

Dianna Dilworth November 20, 2009

CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, which launched November 19, features a comical viral video in which a partying pilgrim sings about flirting his way to the New World. The spot is running on YouTube, MySpace, Facebook and at www.sexypilgrim.com.
 

Adknowledge acquires ad network business of SocialMedia.com

Dianna Dilworth November 20, 2009

Adknowledge, an independently owned ad network, has acquired the advertising business of SocialMedia.com. Financial terms of the deal, announced this week, were not disclosed. The acquisition strengthens Adknowledge's position in targeting publishers and advertisers in the social apps and social games space. Adknowledge partners with more than 2,000 publishers and developers and has made four acquisitions in the social media space in the past two years.
 

Postal Service narrows branch consolidation list to 241

Frank Washkuch November 20, 2009

Less than a week after the US Postal Service disclosed that it incurred a $3.8 billion net loss for fiscal year 2009, it narrowed the list of branches it is considering closing by 130. The agency is still reviewing the possible closure of 241 post offices as of November 20.
 

Nutrisystem working with e-mail AOR Responsys to improve e-mail efforts

Mary Elizabeth Hurn November 20, 2009

E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.
 

MetaResponse awarded investor list

November 20, 2009

INO.com awarded MetaResponse Group management of its Investor Masterfile, effective November 24. The file had been managed internally.
 

Video from DMA 09

DMNews video interviews from DMA 09

DMNews editor in chief Cara Wood and executive editor Carol Krol talk with marketers at the DMA 09 Conference and Exhibition in San Diego.



Podcast

Leon Henry discusses insert media's evolution

November 3, 2009

DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc.


Click for more 30th podcasts »

Latest features and analysis

Digital Insider: Social search will change the way brands use search

Dianna Dilworth October 29, 2009

Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.
 

Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate

Dianna Dilworth November 03, 2009

There's nothing better for an e-mail campaign than a marketer who considers the details. Extra thought about the time an e-mail is sent, personalization and segmentation of marketing messages' content can increase engagement and interest in a brand.
 

Latest Opinions

How to get the most out of post-click analytics

Winston Bowden, VP of marketing, Contactology November 18, 2009

E-mail marketing has come a long way since its infancy. We've developed advanced features allowing marketers to drastically increase ROI. We're leveraging social media platforms by offering integration for e-mail campaigns. Tools like A/B split testing, transaction e-mails and segmentation are standard for serious e-mail marketers.
 
Lead-management tactics that get results

Lead-management tactics that get results

Bill Nussey, CEO of Silverpop November 18, 2009

When it comes to lead management, you can't just roll the dice and expect to be successful. Even with today's powerful marketing automation technologies, process and strategy are essential to developing a strong lead-management program. To win big, you need planning, creativity and technology working in close concert with one another. Here are some key tactics that will help you engage prospects, move them through the pipeline and ensure that you beat out the competition.
 

Inbox Insider: Law firms find CRM best use of e-mail

Dianna Dilworth November 17, 2009

For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.
 

Direct Line Blog

AOL to ax 2,500 jobs

AOL is planning to reduce its staff by one third, which will result in a loss of 2,500 jobs.

No Saturday mail could be a headache for Netflix, old-school bill payers

The Atlantic's Daniel Indiviglio reacted to the US Postal Service's November 16 announcement that it lost $3.8 billion during fiscal year 2009 by saying that cutting Saturday service "is a pretty reasonable idea."

IAB releases new "Ad Unit Guidelines 2009 Update"

The Interactive Advertising Bureau (IAB) has released its new "Ad Unit Guidelines 2009 Update." The new guidelines include the perspective of creative agencies, who gave their input for the first time, joining the media agencies and publishers who have historically been a part of the process.

Indirectly Blog

Here a Google, There a Google, Everywhere a Google Google

Google doodles are Google's versions of the home page logo that celebrate events and anniversaries. Google today began featuring Sesame Street's beloved characters as a special doodle series in the run up to Sesame Street's 40th anniversary on November 10th. Big Bird was featured today on the Google homepage. Conveying his height, we only see Big Bird from the waist down; his legs form the L in Google.

Banner Ad Flies Build Book Show Buzz

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"
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