Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.
It's not every day that many of the most brilliant young marketers gather in one place to discuss and celebrate excellence in marketing.
Skillful marketers say that engagement, not just profit, is the real measure of success.
Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.
Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.
Better experiences equal better ROI.
It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.
Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.
Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.
The "best" birthday greetings aren't always the ones with the biggest deals.
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.
The brands most successful with omnichannel marketing are those who think about outcomes, not channels.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.