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Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.

More in Marketing

Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

How to Succeed as the New Marketing Guy

How to Succeed as the New Marketing Guy

Four tips on how to grow a brand that everyone already knows and loves.

Congressional Candidates Wasted $240 Million on TV in 2014

Congressional Candidates Wasted $240 Million on TV in 2014

It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.

PRC Denies Competitive Status to First Class Parcels

PRC Denies Competitive Status to First Class Parcels

A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.

CMOs Do IT Fast, CIOs Do IT Slow

CMOs Do IT Fast, CIOs Do IT Slow

They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

Marketers Use National Dog Day to Connect With Animal Lovers

Marketers Use National Dog Day to Connect With Animal Lovers

An outpour of canine love took over social media, and brands rode the wave of excitement.

Addicted to Email

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

Heated Talks About Privacy Pervade Twitter

Heated Talks About Privacy Pervade Twitter

Debate around data—personal data—is fueling viral conversations on social media. And in the wake of the recent Ashley Madison and IRS hacks, there's an ever deeper concern for consumer privacy.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

Four loyalty experts sum up the ultimate customer relationship in three words.

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Salesforce Lightning Strikes

Salesforce Lightning Strikes

The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.

4 Ways to Make Push Notifications Part of the Integrated Experience

4 Ways to Make Push Notifications Part of the Integrated Experience

Because relying on push alone is not enough.

5 Growth Areas in Video That Marketers Should Watch

5 Growth Areas in Video That Marketers Should Watch

Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good.

Illinois Gov Derails Bill Restricting Collection of Marketing Information

Illinois Gov Derails Bill Restricting Collection of Marketing Information

Rauner issues an amendatory veto for a data breach notification bill that sought to limit collecting online search and purchase history.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...