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Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

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Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

Sales and Marketing Need to Join Forces

Sales and Marketing Need to Join Forces

All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?

People Would Rather Wait Than Pay for Packages

People Would Rather Wait Than Pay for Packages

Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.

Marketing Strategy for the 2015 Customer

Marketing Strategy for the 2015 Customer

The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

Creativity, data, measurement, and mobile are the social network's main pillars.

New CMO Says Postal Service Has Data Act Together

New CMO Says Postal Service Has Data Act Together

Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.

C'mon, Touch Me

C'mon, Touch Me

TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

Readers Sound Off on the Digital Postal Service

Readers Sound Off on the Digital Postal Service

Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.

Brennan Declares the Dawning of a 'Mail Revolution'

Brennan Declares the Dawning of a 'Mail Revolution'

In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.

Marketers' New Mission: Corporate Vision Statements

Marketers' New Mission: Corporate Vision Statements

Compose their company's brand promise is just the beginning.

A Bit of Insight Into Customer Analytics

A Bit of Insight Into Customer Analytics

Turns out that a few small details can make a big impact on your customers—and their decisions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...