The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
Why this last season was the most memorable yet.
The value of scarcity isn't a come-and-go tactic.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
A Google product engineer introduces a browser plug-in that outs native advertising.
The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The prospect of advertising on the messaging app intrigues some, annoys others.
The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association
The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."
Business Messenger lets users send and receive messages via their office number.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
The email subject line is the window of opportunity for marketers to connect with potential customers.
Peer-to-peer referrals produce healthy conversion rates.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.