Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.
Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.
Increased productivity is the real Hook for marketing automation.
Any.DO aims to help users complete tasks.
Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.
Robert Chen wanted to introduce real-time recommendations and retargeting. CMO Blake Corsale gave full backing, but, unfortunately for Chen, that didn't mean all systems were a go. How should he handle it? Read the full scenario and send your answers to email@example.com by Friday, August 29.
Redbox employs a multichannel strategy to aid the customer experience.
B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
7 ways the retailer keeps its program relevant and engaging enough to scores points with its customers.
Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.
CMO of DTS Kevin Doohan likes his kicks—a collection of more than 100 Nikes that he tweets about nearly every day.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.
A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...
If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.