This Kraft brand is one hot dog when it comes to creating seamless customer experiences
BNP serves up a campaign that intertwines the online and physical courts
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
Consumers Want Loyalty (Rewards)
LoMo: The Future of SEO
Infographic: I Want It Now!
It's Not "OK" to Be "K"
Infographic: The Road Less Traveled
Technology Takes the Helm
The Physical Store Goes Digital
FTC: 10 Privacy Gaffes
The Future of Email Marketing
13 Insights Into DNT Issues
CMOs on the Move
Marketing's Constant Evolution
Snap, Crackle, Post
40 Under 40: Top Trends
Bots Mobilize
Cross-Sell by the Numbers
Video: Get Your Lead Gen Strategy In Gear
Comcast and DirecTV Square Off
Rosetta Finds New CEO From Within
Forrester: Mobile Consumers Want It NOW
More than just marketing in the channels customers use, marketers should provide purchase ability, as well.
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
Leveraging next generation online CEM to drive business results.
Marketers aiming to increase retention must embrace a customer-success philosophy.
Why social customer service must be a part of a company's marketing strategy.
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
Here are three must-have data sets that every marketer should include in his or her email strategy.
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
