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6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

How the retail pharmacy chain uses customer data to make its marketing messages relevant

How the Google AdWords Changes Will Affect Marketers

How the Google AdWords Changes Will Affect Marketers

DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle's bus ride-sharing service will create actionable communities

Shelly Palmer is Keynote Speaker at DMN Connect

Shelly Palmer is Keynote Speaker at DMN Connect

Shelly Palmer, CEO of the Palmer Group, leads off the roster of speakers at DMN Connect in March

TripAdvisor Enhanced Ad Products Tweak Mission

TripAdvisor Enhanced Ad Products Tweak Mission

New ad products increase marketing capabilities but decrease trust

Staples Builds an Alexa-Like Easy Button

Staples Builds an Alexa-Like Easy Button

The office supplies retailer is partnering with IBM Watson to create a voice-activated ordering system for its B2B customers.

Loyalty Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

The online window covering company introduces a program that refers prospects to people, not just a brand.

Marketing Strategy Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

Marketing Strategy "Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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