A former Deputy Director of the FTC unit, Jessica Rich helped craft child privacy rules and is expected to keep the pressure on marketers over privacy issues.
It's Katy Perry and her fried-fighting felines to the rescue!
Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to a new report.
When building a marketing plan, marketers shouldn't discount e-commerce, because not every element is about an immediate purchase.
DRTV is anything but lazy in the lazy days of summer. Making the right media moves in July can boost your media dollar and your overall campaign effectiveness.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.
New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more.
The cable company's advertising and sales division aims to show businesses that cable is anything but static
A new study by Adobe shows online advertising unpopular with consumers and marketers.
Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.
Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.
Neuro-marketing—where the market meets the mind.
Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.
Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.