A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.
More in Marketing
Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.
A new survey reveals what marketers are getting right—and where they're going wrong on social.
The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.
31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.
Deciding between first-, second-, and third-party data can be more than some marketers can bear.
Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.
Four lessons the realty company learned that any marketer can adopt when launching their own activation.
Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.
Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.
Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.
The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.
The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.
Deliv buys WeDeliver in quest to become the largest same-day delivery company in the nation.
NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.
If Gmail wasn't leading the pack in email service, it probably will now.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...