The Latest

In Emails, It's Hillary in a Landslide

In Emails, It's Hillary in a Landslide

When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.

More in Marketing

Facebook Is a More Trusted Content Provider Than Newspapers or TV

Facebook Is a More Trusted Content Provider Than Newspapers or TV

And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.

Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

The software provider uncovered unique marketing opportunities by blending offline and online interactions.

The Ultimate Marketing Playlist

The Ultimate Marketing Playlist

From Blondie to Spice Girls, here are nine songs to amp up your marketing team.

Wunderman Names Gutfreund Global CMO

Wunderman Names Gutfreund Global CMO

The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

With the surcharge due for removal in April and a new postal reform bill circulating, the Postal Service moves to keep exigency alive.

Sprinklr Announces Instagram Expansion

Sprinklr Announces Instagram Expansion

Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day.

Email Plus Social Equals Engagement

Email Plus Social Equals Engagement

Marketers who do the math are learning that social media and email marketing simply add up.

Is Marketing Tech as Innovative as Vendors Claim?

Is Marketing Tech as Innovative as Vendors Claim?

One marketing automation insider asserts that marketing technology needs to get back to the future.

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

Learn to humanize their approach, they can.

It's Time to Face Marketing's Impact on Customer Experience

It's Time to Face Marketing's Impact on Customer Experience

Marketers who ignore the influence of marketing on customer experience do so at their peril.

Mobile Will Ring Up a Quarter of All E-Com Sales by 2016

Mobile Will Ring Up a Quarter of All E-Com Sales by 2016

Internet transactions to play a larger role in the best holiday season in five years, a new study predicts.

7 Ways to Use Email to Combat Email Disengagement

7 Ways to Use Email to Combat Email Disengagement

Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.

How to Choose the Right Social Platform for Your Business

How to Choose the Right Social Platform for Your Business

When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.

Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

How to Succeed as the New Marketing Guy

How to Succeed as the New Marketing Guy

Four tips on how to grow a brand that everyone already knows and loves.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...