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One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

The (Young) Masters of Marketing

The (Young) Masters of Marketing

Tune in on Facebook Live for the nominees announcement Monday, August 1 at noon.

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Why does Oracle need seminal cloud vendor NetSuite?

Facebook Has Won The Mobile War

Facebook Has Won The Mobile War

Excellent mobile results validates Zuckerberg's 2012 company crisis

PewDiePie Made $8M Last Year and That's Not Nearly Enough

PewDiePie Made $8M Last Year and That's Not Nearly Enough

Is the future of marketing in the hands of a few YouTube and Twitter influencers?

Lyon: The City of CRM

Lyon: The City of CRM

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

GetResponse Gets Automating

GetResponse Gets Automating

A new marketing automation solution from the email marketing platform

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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