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Will CIOs Ever Trade Information Technology for Business Technology?

Will CIOs Ever Trade Information Technology for Business Technology?

Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.

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Agency Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Creative Campaign App of the Week: Any.DO

App of the Week: Any.DO

Any.DO aims to help users complete tasks.

Direct Line Blog Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than Surveys

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

Marketing Strategy Marketing Challenge: Making Way for New Marketing Technology

Marketing Challenge: Making Way for New Marketing Technology

Robert Chen wanted to introduce real-time recommendations and retargeting to the company's marketing repertoire. CMO Blake Corsale gave full backing for Chen's initiative. But, unfortunately for Chen, that didn't mean all systems were a go.

Customer Experience The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

Redbox employs a multichannel strategy to aid the customer experience.

Marketing Strategy Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Customer Experience CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

7 ways the retailer keeps its program relevant and engaging enough to scores points with its customers.

Features Redefining the High-Value Customer

Redefining the High-Value Customer

Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.

Marketing Strategy Building the Ingredient Brand of the 21st Century

Building the Ingredient Brand of the 21st Century

CMO of DTS Kevin Doohan likes his kicks—a collection of more than 100 Nikes that he tweets about nearly every day.

Email Marketing Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

News Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Social Media Paramount's Marketing Snafu Enrages Online Consumers

Paramount's Marketing Snafu Enrages Online Consumers

A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...

Direct Line Blog All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little Repackaging

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.

Marketing Strategy The Do-Good Marketer

The Do-Good Marketer

Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.

CRM Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

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