Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
Want your marketing to stand out? Be bold, distinct, and relevant.
The mobile rewards company seeks to provide advertisers with improved audience targeting.
Marketers now dedicate a quarter of their budgets to IT spending.
MapMyWalk tracks users' fitness activities via the GPS on mobile devices.
An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.
The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.