What GDPR Means for U.S. Brands

European data regulation is not just a headache for European companies any more

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and ...

Spotlight on SiriusDecisions: Channel Marketing

Maria Chien of SiriusDecisions explains how to best leverage channel partners for B2B success

At Outpost, Experiential Marketing To The Beat Of A Different Drum

The Participation Agency's new take on connecting brands with artists on tour

Affiliate Marketing: Big Brands Weigh In On What's Next

How brands like Uber, Lenovo, Hotels.com, and Autodesk are changing the way they think about affiliate marketing

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Spotlight on SiriusDecisions: GDPR

Spotlight on SiriusDecisions: GDPR

GDPR comes into force on May 25. Here's a timely look at its impact on B2B marketing and sales functions with Julian Archer of SiriusDecisions

What GDPR Means for U.S. Brands

What GDPR Means for U.S. Brands

European data regulation is not just a headache for European companies any more

Creating a Marketing Mix Model for a Better Marketing Budget: Analytics Corner

Creating a Marketing Mix Model for a Better Marketing Budget: Analytics Corner

Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how

One on One: Ivor Crotty — "Passionate About Social"

One on One: Ivor Crotty — "Passionate About Social"

RT (formerly Russia Today) faces significant challenges in being seen as a trusted voice — in news and on social media — in an environment where Russia is seen as an online threat. Ivor Crotty explains how he lives with things he can't change

Prague Diary: Social Zingers From Zynga, Science From We Are Social

Prague Diary: Social Zingers From Zynga, Science From We Are Social

Gaming is social, after all, and digital gaming teaches some important social media lessons. Also, choosing the right influencers actually needn't be based on hunches and personal "likes" — there's some science to it

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and risks to brand reputation

Cartoon: Premium Busker

Cartoon: Premium Busker

Get your real-time, live, streaming music ad free, even on the subway

One on One: Mia Vallo — Pictures People Want to See

One on One: Mia Vallo — Pictures People Want to See

Mia Vallo of National Geographic on how a legendary magazine brand is now crushing it on social media (it has more Twitter followers than Donald Trump)

Prague Diary: Audiences and Influencers

Prague Diary: Audiences and Influencers

At Engage 2018, Socialbakers announces new products, and insists that social is "here to stay"

Prague Diary: Spies, Skittles, and Joseph Beuys

Prague Diary: Spies, Skittles, and Joseph Beuys

DMN's editor-in-chief hunts the social through the streets of Prague and the "luxe bunker" offices of Socialbakers

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