A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
Even more believe that companies delete negative critiques of their products and services online.
The coalition praises the Postal Regulatory Commission for helping protect mailers against USPS's "monopoly powers."
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
How can companies better protect and enhance the performance of their native mobile apps? Consider the following.
The social network's tailored audience service comes out of beta test and goes global.
Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.
Merging the digital with the physical retail space increases conversions, say company marketers.
The Postal Service can be saved without raising rates or cutting critical services.
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
Don't let the fear of striking out keep you from playing the new data-driven game.
Company of the week
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.