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Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

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In the Super Sunday Twitter Bowl, Money Talks

In the Super Sunday Twitter Bowl, Money Talks

Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.

A Marketer's Look Behind the Privacy Shield

A Marketer's Look Behind the Privacy Shield

The new data accord between the U.S. and EU remains a work in progress. Meanwhile, survey your marketing cloud.

Pro-Exigency Mailers Fire Back

Pro-Exigency Mailers Fire Back

Mailers that support a postal reform law preserving the 4.3% surcharge respond to those opposed to it.

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.

8 Trends Expected to Impact Marketing Spending in 2016

8 Trends Expected to Impact Marketing Spending in 2016

Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.

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Latest in Email Marketing

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases

As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.

Email Gets the Biggest Budget Love in 2016

Email Gets the Biggest Budget Love in 2016

More than half of marketers polled plan to increase marketing budgets this year, with email leading their spend.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

A new study reveals that the use of cart abandonment strategies may have peaked.

Latest in Direct Mail

Pro-Exigency Mailers Fire Back

Pro-Exigency Mailers Fire Back

Mailers that support a postal reform law preserving the 4.3% surcharge respond to those opposed to it.

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.

Epicomm and Idealliance Boards Vote to Merge

Epicomm and Idealliance Boards Vote to Merge

If approved by membership votes, the two will come together as Idealliance in July.

Mailers Rise Up Against iPOST

Mailers Rise Up Against iPOST

Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.

Cruz, the Direct Mail Disruptor

Cruz, the Direct Mail Disruptor

Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?

Latest in Marketing Technology

Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.

Managing Customer Data in 2016

Managing Customer Data in 2016

A new report reveals the challenges with customer data and the steps marketers are taking to fix them.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

Yet, some salute the practice of personalized customer service.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...