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The Answer to Sony Style Hacks is Simple: the U.S. Mail

The Answer to Sony Style Hacks is Simple: the U.S. Mail

What if Amy Pascal and Scott Rudin had been pen pals instead? They'd keep their jobs and we'd be free to watch a dictator assassinated on the big screen.

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Shush! Let's All Be a Little Quieter in 2015

Shush! Let's All Be a Little Quieter in 2015

As the social noise increases, customers will increasingly tune out. So, in 2015 think quality over quantity.

DMA's Chris Oswald on Direct Marketers' Historic Day in the Supreme Court

DMA's Chris Oswald on Direct Marketers' Historic Day in the Supreme Court

The association's VP of state affairs takes us behind the scenes of DMA v. Brohl and tells how the case could impact every American's right to redress in federal court.

Champ Sports and Game Stop Are Retail's Leading Socialites

Champ Sports and Game Stop Are Retail's Leading Socialites

Tiffany, Hot Topic, and Macy's follow close behind for social marketing skills. Needing more polish are 7-Eleven, Guess, AutoZone, and Coach.

Scrolling Through a Year of Mobile

Scrolling Through a Year of Mobile

The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.

The Gift of Email Keeps on Giving

The Gift of Email Keeps on Giving

Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.

Left in the Lurch, Carper Pleads the Next Congress for Postal Reform

Left in the Lurch, Carper Pleads the Next Congress for Postal Reform

But question marks abound about the near-term fate of reform as the leadership of the 114th Congress continues to take shape.

Oracle Agrees to Buy Datalogix

Oracle Agrees to Buy Datalogix

A leader in offline-online integration of customer data, Datalogix is a plum addition to Oracle's Public Cloud.

Facebook CTA Buttons Prove Effective for Retailers

Facebook CTA Buttons Prove Effective for Retailers

Other verticals may be missing an opportunity to grow customers by not utilizing call-to-action buttons on Facebook.

How CMOs Can Inspire Marketers in 2015

How CMOs Can Inspire Marketers in 2015

Here are some words of wisdom that marketers can use to motivate their staffs in the New Year.

Consumers Give Marketers a C-Minus in Mobile

Consumers Give Marketers a C-Minus in Mobile

More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.

Amazon Debuts One-Hour Delivery in New York

Amazon Debuts One-Hour Delivery in New York

Prime Now offers Prime members in Manhattan free two-hour delivery or one-hour service for $7.99.

Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.

What Marketing Approach Will Be Critical to Master in 2015?

What Marketing Approach Will Be Critical to Master in 2015?

Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing.

FedEx to Acquire Package Returns Company

FedEx to Acquire Package Returns Company

The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...