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Will CIOs Ever Trade Information Technology for Business Technology?

Will CIOs Ever Trade Information Technology for Business Technology?

Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.

More in Marketing

Social Media Paramount's Marketing Snafu Enrages Online Consumers

Paramount's Marketing Snafu Enrages Online Consumers

A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...

Direct Line Blog All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little Repackaging

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per package.

Marketing Strategy The Do-Good Marketer

The Do-Good Marketer

Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.

CRM Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.

Social Media Twitter's Ad Revenue Doubles in Q2

Twitter's Ad Revenue Doubles in Q2

But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.

Marketing Strategy Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

Multichannel Marketing Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Direct Line Blog The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Mobile Marketing Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.

Data/Analytics SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Email Marketing To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Direct Line Blog Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

Marketing Automation B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

Agency Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Digital Marketing Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.

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Pitney Bowes Intros Location Intelligence Platform

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It's been a bad year for TV service providers.