Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
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Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.
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Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.
More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.
Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.
In the digital future customers will demanding more. Here are 10 areas marketers need to consider to be prepared.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...