Brand LIVE Pulse aims to bring social trending to the marketing masses.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
The company expands roll out of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
By turning excess inventory into a VIP environment for a select group of premier clients, luxury brands can increase engagement and customer loyalty.
Three areas to master to deliver a digital experience that will gain greater customer engagement.
In this edition of The Tweet Beat: Is the new Twitter profile page bigger and better—or just bigger? In my opinion, it's the latter.
Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
Why the sales manager's role is more crucial than you think.
The platform predicts what social networkers will be saying about a brand in the coming 72 hours.
More than 60% of consumers don't trust retailers with their data. Here's how to change that.
Here's how to market a brand successfully in a Twitter bio.
A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
Clean your lists and help clean the planet, says Service Objects.
Long-form direct-response advertising boasts something marketers' covet: sales effectiveness
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.