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Customer Experience Marketers Aren't the De Facto Owners of Customer Experience

Marketers Aren't the De Facto Owners of Customer Experience

CX responsibility needs to be shared across the organization, with marketing as evangelists.

Direct Mail USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Marketing Automation Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

The platform update offers enhancements designed to help marketers improve the customer experience.

Digital Marketing Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Multichannel Marketing Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Direct Line Blog Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for Marketers

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

Social Media 7 Ways Marketers Can Get the Most out of LinkedIn

7 Ways Marketers Can Get the Most out of LinkedIn

When you use the site to bolster your personal brand, you also strengthen your company's brand image.

Social Media As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does Ambiguity

Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Digital Marketing Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This Year

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Infographics Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

But will data privacy and internal resource concerns leave them calling for their mummies?

Digital Marketing Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Data/Analytics MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

E-commerce DMA Files Brief in Supreme Court Case vs. Colorado

DMA Files Brief in Supreme Court Case vs. Colorado

The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.

Direct Line Blog The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Mobile Marketing Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Mobile data is this music and arts festival's jam.

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