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The Email Paradox

The Email Paradox

Experian's most recent email benchmark report reveals how marketers can finally get through to inactive subscribers.

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A Tale of Two Customer Experiences

A Tale of Two Customer Experiences

No use crying over spilled wine—at least not after the customer experience I had.

Wanted: More Left-Leaning CMOs

Wanted: More Left-Leaning CMOs

No, not that left...left-brained—that is, leaders who are as data-driven as they are creative.

Smartphone Growth Slows by More Than Half

Smartphone Growth Slows by More Than Half

IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.

Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

Retailers will account for more than a fifth of that, followed by automotive and financial services.

The Ever-Changing Role of the Chief Marketer

The Ever-Changing Role of the Chief Marketer

Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

7 steps to help small business owners get their email newsletter off of the ground.

Don't Text and Drive; Do Text and Market

Don't Text and Drive; Do Text and Market

85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Retailigence keeps tabs on product availability at more than two million stores.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

The 7 C's of a Collaborative Content Culture

The 7 C's of a Collaborative Content Culture

A thorough breakdown of what it takes to implement a successful content strategy across an organization.

Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...