While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.
The marketing automation provider adds personalization to its mix.
Magical digital marketing platforms are both affordable and available, so next year there will be no excuse for a bad customer experience, says Silverpop.
Social, mobile, and reams of data are transforming the shopping experience.
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.
New data shows a surge in millennials renting products, rather than buying them.
If you're a responsible, strategic, and effective marketer who's positive and driven when it comes to innovative organizational change, then you're a competitive and creative expert for our times.
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
With so many pitfalls on the road to app success, brands need to take a step back and first ask themselves if they even need an app to begin with.
The veteran of Reed Elsevier and the National Rifle Association is tapped to handle policy matters in the states.
No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
A website should engage and educate visitors, and encourage them to convert.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.