The beverage brand's director of social media, sustainability, explains the importance of authenticity.
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The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.
Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
But privacy and security concerns can make them go bananas.
Segments can be constructed by type of music, time of day, location, or mood.
Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.
There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.
Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.
Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.
Here's a look at some of the most poignant tweets from #EqualPayDay and #ToTheGirls.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.
It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.
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