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New Competitive Postal Rates to Take Effect May 31

New Competitive Postal Rates to Take Effect May 31

Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.

More in Marketing

3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

An orderly and seamless customer experience is just what the carpet cleaning company needed.

Spivey Named CMO of Bazaarvoice

Spivey Named CMO of Bazaarvoice

The veteran tech marketer takes over the growth strategy of this retail content marketing provider.

Superlative Marketing Lessons From 10 Notable Brands

Superlative Marketing Lessons From 10 Notable Brands

What do Coca-Cola, Petco, and Verizon have in common? Not-so-secret success strategies that marketers from any brand can learn from.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

There's a new standard of communication—the emoji.

Coca-Cola Shows Its Human Side Through Storytelling

Coca-Cola Shows Its Human Side Through Storytelling

The beverage brand's director of social media, sustainability, explains the importance of authenticity.

Travelocity Thinks Beyond the 30-Second Spot

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

But privacy and security concerns can make them go bananas.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

House Committee OK's Data Security Bill

House Committee OK's Data Security Bill

Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.

The Periodic Table of Social Media

The Periodic Table of Social Media

There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.

What Makes Donors Tick—and Donate?

What Makes Donors Tick—and Donate?

Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.

Political Marketing Is in Good Hands With Hillary

Political Marketing Is in Good Hands With Hillary

Shoot, this is the longest and most boring financial ad I've ever seen. No wait, Hillary's running for president!

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.