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Monin Stirs Up Sales with Email Segmentation

Monin Stirs Up Sales with Email Segmentation

The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer

FTC Warns Influencers and Brands to Make Sponsorships Clear

FTC Warns Influencers and Brands to Make Sponsorships Clear

If the industry doesn't shape up, enforcement action may be around the corner.

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic advertising appears to be stronger than ever

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

Facebook Bot Reboot Intriguing for Businesses

Facebook Bot Reboot Intriguing for Businesses

Chatbots may finally be ready for widespread adoption

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

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