CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
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Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
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FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...