The mobile channel produces fertile results in terms of email opens and read time.
More in Marketing
Successful single-channel interactions are commonplace, but only 14% of CMOs polled said they're executing personalization across the customer journey.
Cultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.
Popular with Readers
Latest in Email Marketing
The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.
Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.
And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.
Latest in Direct Mail
The gain was bolstered by low interest rates and the exigent surcharge; Postmaster General Megan Brennan continues her plea for postal reform.
The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.
Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.
Latest in Marketing Technology
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...