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Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.

More in Marketing

Mohn Named CMO of Build.com

Mohn Named CMO of Build.com

The digital marketing veteran's retail career includes stops at Petco, Guitar Center, and Albertson's.

Illuminating Marketing Lessons From Obscure Sources

Illuminating Marketing Lessons From Obscure Sources

What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.

Email Strategies That Actually Work

Email Strategies That Actually Work

How to use the email inbox to effectively market.

Pinterest Enlists Partners to Help Scale Brand Activity

Pinterest Enlists Partners to Help Scale Brand Activity

Jyri Kidwell, head of the new Marketing Developer Partners program, says brands are essential to the content quality of the visual social network.

Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

Preparing for the Mini-Mobile Wave

Preparing for the Mini-Mobile Wave

Apple's foray into wearables may catalyze the next phase of mobile. Here are a few ways to prepare.

Marketing Hall of Femme 2015: It's All About Purpose

Marketing Hall of Femme 2015: It's All About Purpose

American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Real Leading Ladies don't walk red carpets. They make strides in their industry.

Anaplan Names Halloran CMO

Anaplan Names Halloran CMO

The Orbis founder leaves Infor to join the cloud-based solutions provider.

Reimagining an Undifferentiated Brand

Reimagining an Undifferentiated Brand

Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.

BMO Harris Bank Cashes In on Social and Mobile Games

BMO Harris Bank Cashes In on Social and Mobile Games

The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.

How Green Are Your Consumers? [Infographic]

How Green Are Your Consumers? [Infographic]

Being eco-friendly can help brands earn some green, too.

Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

Earned Value Mail Promo to Launch on Schedule

Earned Value Mail Promo to Launch on Schedule

USPS expects three other discount plans to proceed as planned, too.

Lawfully Awful: Bills That Make Bots Look Good

Lawfully Awful: Bills That Make Bots Look Good

NetChoice calls out the nation's most Internet-unfriendly bills and laws.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...