Executives believe their marketing efforts influence buyers' decisions, but consumers are more likely to purchase after viewing firsthand resources.
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General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.
Fewer than 30% of marketers track customers across touchpoints by using cookies.
This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.
Remember what Woody said about success and just show up, already!
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Latest in Email Marketing
The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
While email marketing may be fairly easy to execute, creating content remains a challenge.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.
Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.
Latest in Direct Mail
Even small- and medium-sized businesses can have a big impact on how members of Congress vote, says the former chief counsel to the Senate Majority Leader, but first you've got to knock on their doors.
The editorial recognizes emergency relief is needed, but fails to consider Big Mail's role in the Postal Service's resuscitation.
Failure to pass a revised version of Tom Carper's iPOST bill could only spell more years of uncertainty for mailers, unions, and the Postal Service.
IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.
Postal operations in downtown Philadelphia will be hampered by the national security event status of Pope Francis's historic visit.
Latest in Marketing Technology
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.
Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.
Video capabilities for Community Cloud, a crowdsourced contact management system, and an automated to-do list bow in San Francisco.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...