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Businesses Far Behind on Agile Marketing

Businesses Far Behind on Agile Marketing

An Aprimo/Forbes Insights survey found the promise of agile marketing is still out of reach for a significant number of organizations.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

Career Q&A with Hall of Femme Winner Mary M Rodgers

Career Q&A with Hall of Femme Winner Mary M Rodgers

The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received

For this Marketing Professor, Fundamentals Endure

For this Marketing Professor, Fundamentals Endure

An NYU Stern School of Business professor discusses how marketing students prepare for a career in the digital age.

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

Boldly going beyond traditional programmatic, towards the predictive frontier

Best-Selling Author Uses VR to Market New Book

Best-Selling Author Uses VR to Market New Book

Guy Garcia uses a VR experience to "swarm" the literary market

Career Q&A with Hall of Femme Winner Amy Inlow

Career Q&A with Hall of Femme Winner Amy Inlow

The CMO at Adgorithms tells us about the lessons that she learned from her first job, as well as the best career advice she received

Is Your Relationship Status Impacting Your Career?

Is Your Relationship Status Impacting Your Career?

A new study analyzes whether women avoid career-advancement opportunities to appear more attractive to potential male partners

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