The Latest

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.

More in Marketing

More Socially Conscious Brands Please

More Socially Conscious Brands Please

If you're going to be a social brand, why not also be socially aware?

Postal Service to Debut Digital Mail in New York This Fall

Postal Service to Debut Digital Mail in New York This Fall

Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.

Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

Millennials Willing to Pay Loyalty Fees

Millennials Willing to Pay Loyalty Fees

More than three quarters of millennials are willing to pay to join fee-based loyalty programs.

The Top 10 DMN Infographics in 2015

The Top 10 DMN Infographics in 2015

Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.

The Good, the Bad, and the (Not So) Ugly of Social Media

The Good, the Bad, and the (Not So) Ugly of Social Media

A new survey reveals what marketers are getting right—and where they're going wrong on social.

App Marketing Costs Decline

App Marketing Costs Decline

The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

Deciding between first-, second-, and third-party data can be more than some marketers can bear.

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

Four lessons the realty company learned that any marketer can adopt when launching their own activation.

Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

Mobile Video Views Show Alarming Growth

Mobile Video Views Show Alarming Growth

Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.

To Scrape or Not to Scrape?

To Scrape or Not to Scrape?

Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...