Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's increasing fast, says auto agency veteran Raj Gill.
New data shows a surge in millennials renting products, rather than buying them.
If you're a responsible, strategic, and effective marketer who's positive and driven when it comes to innovative organizational change, then you're a competitive and creative expert for our times.
With so many pitfalls on the road to app success, brands need to take a step back and first ask themselves if they even need an app to begin with.
The veteran of Reed Elsevier and the National Rifle Association is tapped to handle policy matters in the states.
No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
A website should engage and educate visitors, and encourage them to convert.
New capabilities arise from study showing 50% inflation of metrics on a third of e-commerce sites.
If you want user-generated social content, you're going to have to deal with the users that generate it. JPMorgan knows what I'm talking about. Also, a little planning never hurts.
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
Even more believe that companies delete negative critiques of their products and services online.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.