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The Chief Data Officer Is Becoming a Staple of the C-Suite

The Chief Data Officer Is Becoming a Staple of the C-Suite

The CDO position aims to address the ever-increasing number of data issues companies face today.

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Campaign Monitor Announces New Email Service

Campaign Monitor Announces New Email Service

Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

The Millennial-Baby Boomer Divide

The Millennial-Baby Boomer Divide

Four key generational differences that marketers should note.

Salesforce Announces Instagram Integration

Salesforce Announces Instagram Integration

Instagram currently boasts engagement levels of 70 million daily photo uploads and 2.5 billion likes per day.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Small-Screen Shopping Sales Soar

Small-Screen Shopping Sales Soar

Mass-market consumers purchased 335% more via their smartphones than they did in Q2 2014.

Looking Back at a Year's Worth of Mobile Iteration

Looking Back at a Year's Worth of Mobile Iteration

With new devices on the way, we've collected recent coverage tracking news and innovation in mobile usage and technology.

Marketers Are Communicators, So Act Like It

Marketers Are Communicators, So Act Like It

Journalists and marketers have one major thing in common: We both want to sell audiences on our (brilliant) ideas. Here's how to communicate clear, effective messaging.

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Earthlings are willing to share their data to enhance their customer experiences.

How to Get Millennials to Part With Their Precious Dollars

How to Get Millennials to Part With Their Precious Dollars

A new study finds that despite the improving economy, millennials remain cautious.

This Should Be Exigency's Last Gasp, Mailers Say

This Should Be Exigency's Last Gasp, Mailers Say

A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.

Exigency Marches On!

Exigency Marches On!

PRC OKs $1.19 billion in additional surcharge to mailers. The 4.3% topper on postal rates is expected to endure an additional eight months.

Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...