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Facebook Has Won The Mobile War

Facebook Has Won The Mobile War

Excellent mobile results validates Zuckerberg's 2012 company crisis

PewDiePie Made $8M Last Year and That's Not Nearly Enough

PewDiePie Made $8M Last Year and That's Not Nearly Enough

Is the future of marketing in the hands of a few YouTube and Twitter influencers?

Lyon: The City of CRM

Lyon: The City of CRM

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

GetResponse Gets Automating

GetResponse Gets Automating

A new marketing automation solution from the email marketing platform

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

Robots Are Taking Over Retail

Robots Are Taking Over Retail

The question is whether the proliferation of retail virtual assistants and chatbots is enhancing or absorbing the roles of humans agents.

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.

How to Regain Ad-Blocking Consumers

How to Regain Ad-Blocking Consumers

Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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