Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
The coalition praises the Postal Regulatory Commission for helping protect mailers against USPS's "monopoly powers."
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
How can companies better protect and enhance the performance of their native mobile apps? Consider the following.
The social network's tailored audience service comes out of beta test and goes global.
Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.
Merging the digital with the physical retail space increases conversions, say company marketers.
The Postal Service can be saved without raising rates or cutting critical services.
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
Don't let the fear of striking out keep you from playing the new data-driven game.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.
10 tips for effective email marketing in a saturated digital marketing world.
Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.