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7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

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Direct Line Blog Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the Scene

What marketers need to know today about the potential customers of tomorrow.

Opinions Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Digital Marketing Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

Direct Line Blog Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Digital Marketing One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is Spent on Facebook

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

Marketing Automation Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

An analyst's view of what marketers need to know about the marketing automation company's product announcement.

Digital Marketing News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

CRM HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

The marketing automation company extends its capabilities to the sales team.

Direct Line Blog Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open Sesame"?

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Marketing Strategy Lead Generation in 2015

Lead Generation in 2015

Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.

Postal USPS Board Chairman: "Packages Are the Future"

USPS Board Chairman: "Packages Are the Future"

The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.

E-commerce Several File Briefs in Support of DMA's Supreme Court Case

Several File Briefs in Support of DMA's Supreme Court Case

U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.

Marketing Strategy Using Peer Pressure to Spark a Social Movement for Your Brand

Using Peer Pressure to Spark a Social Movement for Your Brand

All of the cool kids are doing it.

Direct Line Blog Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Opinions App of the Week: Visme

App of the Week: Visme

Simplifying the process of creating professional presentations and infographics is Visme's mission.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.