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Answering 3 Key Questions About Video

Answering 3 Key Questions About Video

Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

More in Marketing

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

Which Is Sexier, Data or Customer Experience?

Which Is Sexier, Data or Customer Experience?

Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.

The Rise of the Innovation Center

The Rise of the Innovation Center

It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

The 5 R's of Marketing to Millennials

The 5 R's of Marketing to Millennials

Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

A Few Lessons for Back-to-School Marketing Campaigns

A Few Lessons for Back-to-School Marketing Campaigns

Here are some recent stats to help retail marketers make the grade this fall.

In-App Fraud Projected to Cost Marketers $1 Billion This Year

In-App Fraud Projected to Cost Marketers $1 Billion This Year

More than 13% of apps available in Google Play and the App Store are there to commit mobile device hijacking.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

Interactivity and added options for brand engagement highlight the new options.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

An Historic Week for E-Commerce?

An Historic Week for E-Commerce?

Prime Day and Jet.com, both born in the past seven days, could endure as fixtures in online retail.

Millennial Dads Challenge Traditional Gender Roles

Millennial Dads Challenge Traditional Gender Roles

These days, 70% of stay-at-home dads do so by choice.

Prophet Acquires Altimeter Group

Prophet Acquires Altimeter Group

The marketing and branding consultant seeks to strengthen its digital chops.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...