The Latest

How Green Are Your Consumers? [Infographic]

How Green Are Your Consumers? [Infographic]

Being eco-friendly can help brands earn some green, too.

More in Marketing

Preparing for the Mini-Mobile Wave

Preparing for the Mini-Mobile Wave

Apple's foray into wearables may catalyze the next phase of mobile. Here are a few ways to prepare.

Marketing Hall of Femme 2015: It's All About Purpose

Marketing Hall of Femme 2015: It's All About Purpose

American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Real Leading Ladies don't walk red carpets. They make strides in their industry.

Anaplan Names Halloran CMO

Anaplan Names Halloran CMO

The Orbis founder leaves Infor to join the cloud-based solutions provider.

Reimagining an Undifferentiated Brand

Reimagining an Undifferentiated Brand

Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.

BMO Harris Bank Cashes In on Social and Mobile Games

BMO Harris Bank Cashes In on Social and Mobile Games

The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.

Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

Earned Value Mail Promo to Launch on Schedule

Earned Value Mail Promo to Launch on Schedule

USPS expects three other discount plans to proceed as planned, too.

Lawfully Awful: Bills That Make Bots Look Good

Lawfully Awful: Bills That Make Bots Look Good

NetChoice calls out the nation's most Internet-unfriendly bills and laws.

TrueCar's Social Campaign Fosters More Than Just Puppy Love

TrueCar's Social Campaign Fosters More Than Just Puppy Love

Instagram drives engagement and brand affinity for the car pricing website.

AdRoll Partners With Google to Make the Web Safer

AdRoll Partners With Google to Make the Web Safer

The move sets the stage for the adoption of server encryption by the ad tech ecosystem.

Internet Advertising Revenues Close in on $50 Billion

Internet Advertising Revenues Close in on $50 Billion

Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Internet Advertising Bureau.

An App For Making Apps Work Better

An App For Making Apps Work Better

Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.

The Making of an Award (Winning) Campaign

The Making of an Award (Winning) Campaign

How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.

When Women Thrive, Businesses Win

When Women Thrive, Businesses Win

2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...