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Real Value of Postal Monopoly: $18 Billion a Year

Real Value of Postal Monopoly: $18 Billion a Year

Economist Robert Shapiro uses unplumbed factors to arrive at the valuation, which is four times greater than the government's.

More in Marketing

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

Special Postal Rate for Discover Is Rejected

Special Postal Rate for Discover Is Rejected

Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.

USPS Ordered to File Late Surcharge Report

USPS Ordered to File Late Surcharge Report

More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.

Marketing That Makes Consumers Smile

Marketing That Makes Consumers Smile

Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.

Customer Engagement in the (Very Near) Digital Future

Customer Engagement in the (Very Near) Digital Future

In the digital future customers will demanding more. Here are 10 areas marketers need to consider to be prepared.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

Startup Raises $35 Million for Predictive App-alytics

Startup Raises $35 Million for Predictive App-alytics

The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

Google Exec Tapped as Weather Company CMO

Google Exec Tapped as Weather Company CMO

Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.

Salesforce Releases Active Audiences Product

Salesforce Releases Active Audiences Product

The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...