Sen. Leahy readies the Senate version of the Innovation Act passed by the House; DMA sees a law on the books as early as Q1 2014.
The cracker brand helps moms prepare for the holidays with a digital parade.
When pursing target customers in a mass channel, marketers risk alienating other segments.
Organizations that provide an outstanding customer experience inspire positive word of mouth and sales increases as a result.
Will SMBs fulfill their New Year's resolutions for marketing enhancements?
It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.
The packaged goods giant's slashing of 1,000 marketing jobs may not be so much a de-emphasis of marketing as a repackaging of the role of the B2C marketer.
The marketing automation provider adds personalization to its mix.
While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.
Magical digital marketing platforms are both affordable and available, so next year there will be no excuse for a bad customer experience, says Silverpop.
Social, mobile, and reams of data are transforming the shopping experience.
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.
New data shows a surge in millennials renting products, rather than buying them.
If you're a responsible, strategic, and effective marketer who's positive and driven when it comes to innovative organizational change, then you're a competitive and creative expert for our times.
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.