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Your Final Presidential Debate Primer

Your Final Presidential Debate Primer

Expectations and Serbian tacos

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

There are good reasons for Salesforce to walk away from Twitter acquisition talks

What the Customer Did Next: Oracle Offers Orchestration

What the Customer Did Next: Oracle Offers Orchestration

Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move

The Difference Between Data and Analytics

The Difference Between Data and Analytics

What is the distinct difference data and analytics?

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

Politico: Endorsement comes long after email arrangements

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

How the social media giant's video metric tool delivered an error in results

Cartoon: Mobile at the Oasis

Some things really are a matter of life or death

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

Most marketing technology only solves for the last 10 percent of digital marketing challenges

Snaplytics Launches Snapchat Analytics Program

Snaplytics Launches Snapchat Analytics Program

Third-party analytics platform helps brands and influencers

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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