The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
Stand out from the competition by being a go-to content source for buyers.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.
The future looks bright for interactive channels.
Packaging fond memories and warm feelings continues to be a winner for today's brand marketers.
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
Oh, no! Republicans and Democrats can't even agree on the best way to market themselves to voters. Will compromise never return to Capitol Hill?
Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.
Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.