The move would accompany a focus on Internet sales, which the retailer intends to grow by as much as 40% over the next four years.
Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.
Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.
It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.
Receiving money for purchasing items is a Snap.
The Stars of Search Award winner reveals his secrets to search marketing success.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.