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DMA Wins Supreme Court Case in Unanimous Decision

DMA Wins Supreme Court Case in Unanimous Decision

The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

More in Marketing

App Turns Paper Receipts Digital

App Turns Paper Receipts Digital

The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.

Postal Unions Deliver a Strong Message as Contract Talks Ensue

Postal Unions Deliver a Strong Message as Contract Talks Ensue

The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

The Variances of Viral

The Variances of Viral

Marketers don't stand much of a chance against llamas and dresses, and that's OK.

Personalization Is Paramount for Pleasing Purchasers

Personalization Is Paramount for Pleasing Purchasers

Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.

Marketing Automation for the Masses

Marketing Automation for the Masses

Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.

Could Tweets on Google Boost SEO?

Could Tweets on Google Boost SEO?

Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.

Google to Introduce Mobile Network

Google to Introduce Mobile Network

It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.

To App, or Not to App?

To App, or Not to App?

Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

Stoking the Fire of Marketing Innovation

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

The Story of the Mailing Industry Is Begging to Be Told

The Story of the Mailing Industry Is Begging to Be Told

The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.

15 Insights and Observations From Marketing Leaders

15 Insights and Observations From Marketing Leaders

With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.

Could 2015 Be Pinterest's Year?

Could 2015 Be Pinterest's Year?

Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...