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The 2015 Marketing Wish List

The 2015 Marketing Wish List

From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.

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Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

Common folk marvel over medical miracles. Dr. Ron Hersowitz marvels over the efficacy of digital marketing tools.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Marketing, It's Complicated

Marketing, It's Complicated

Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

Mazda Unlocks Customer Engagement with the Keys of Passion

Mazda Unlocks Customer Engagement with the Keys of Passion

The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.

Gratitude: Business Strategy or Common Courtesy?

Gratitude: Business Strategy or Common Courtesy?

Marketers have to mind more than just their P's and Q's.

Minus a Quorum, Postal Governors Assume Emergency Powers

Minus a Quorum, Postal Governors Assume Emergency Powers

With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.

Email in Real Time

Email in Real Time

Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?

GumGum Names Wise SVP Marketing

GumGum Names Wise SVP Marketing

Twenty-year ad tech veteran hired to take in-image advertising to the next level.

Facebook Deep-Sixes Bing

Facebook Deep-Sixes Bing

The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.

The Busiest Mailing Day of the Year

The Busiest Mailing Day of the Year

USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...