The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Marketing + Cheese: What more could you want?
Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.
Those warm fuzzies may be worth more than you think.
Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.
Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.
Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.
Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.