Welcome to Future Week, where we look ponder out loud the shape and fate of marketing ahead. Follow the discussions here


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VR, AR Do Not Apply to More Than Half of Marketers

VR, AR Do Not Apply to More Than Half of Marketers

The future of VR, AR is still a little ways off

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

The psychology of personalization

DMN Future Week: Keep Watching the Skies

DMN Future Week: Keep Watching the Skies

This week at DMN we're straining to look beyond the event horizon

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

How the retail pharmacy chain uses customer data to make its marketing messages relevant

How the Google AdWords Changes Will Affect Marketers

How the Google AdWords Changes Will Affect Marketers

DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle's bus ride-sharing service will create actionable communities

Shelly Palmer is Keynote Speaker at DMN Connect

Shelly Palmer is Keynote Speaker at DMN Connect

Shelly Palmer, CEO of the Palmer Group, leads off the roster of speakers at DMN Connect in March

TripAdvisor Launches Enhanced Ad Products

TripAdvisor Launches Enhanced Ad Products

New ad products increase marketing capabilities but may decrease trust

Staples Builds an Alexa-Like Easy Button

Staples Builds an Alexa-Like Easy Button

The office supplies retailer is partnering with IBM Watson to create a voice-activated ordering system for its B2B customers.

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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