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How to Create an Omnichannel Campaign

How to Create an Omnichannel Campaign

It turns out the secret to a seamless customer experience is data.

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Digital Marketing Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

Direct Line Blog Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Creative Campaign App of the Week: Beesy

App of the Week: Beesy

Beesy has an automated to-do organizer that syncs with calendars and address books.

E-commerce Gaming the System for Internet Retailers

Gaming the System for Internet Retailers

Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.

Email Marketing Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

Marketing Strategy Four Trends You Need to Think About Differently

Four Trends You Need to Think About Differently

Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.

Digital Marketing China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Direct Line Blog Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

Privacy 51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach

The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.

Social Media Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader Jr.

The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.

Infographics B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

Why this last season was the most memorable yet.

Marketing Strategy Read Now Before Time Runs Out!

Read Now Before Time Runs Out!

The value of scarcity isn't a come-and-go tactic.

Agency Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Data/Analytics Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

Digital Marketing Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

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