Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
Happy Halloween from my inbox to yours.
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
A recent study reveals the things that millennials really care about—and what moves them to make a purchase.
Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
There's a reason these oldie-but-goodies are still around.
Feedback from customer communities revealed that it was time for a new look.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.