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Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

More in Marketing

Google Gamifies Maps for April Fools, and Wins the Web

Google Gamifies Maps for April Fools, and Wins the Web

Gamification, nostalgia, and novelty can be powerful marketing tools when used in concert.

The Loyalty Equation

The Loyalty Equation

Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Got Skills?

Got Skills?

Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.

USPS Delays Rate Changes for First Class and Packages, Too

USPS Delays Rate Changes for First Class and Packages, Too

The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time.

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.

Lattice Engines Drives Predictive Analytics to Sales Teams

Lattice Engines Drives Predictive Analytics to Sales Teams

A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.

MRC Chief: Mobile Metrics Standards Are a Long Way Off

MRC Chief: Mobile Metrics Standards Are a Long Way Off

To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.

Jay Z Makes Waves in Music Marketing With Tidal

Jay Z Makes Waves in Music Marketing With Tidal

The re-launch of the music streaming service has everyone talking—and marketers buzzing.

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

More than three quarters of brand marketers consider programmatic important, but few implement the practice.

USPS Postpones April 26 Date for New Rates

USPS Postpones April 26 Date for New Rates

The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.

It's a Woman's (Marketing) World

It's a Woman's (Marketing) World

Female-centric ads are empowering women—and making money for brands.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

Here's the social buzz around the slew of announcements at F8.

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Marketers are heating up engagement by steeping customers in an abundance of valuable content.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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As the leading source for direct marketing youth data, ASL Marketing connects your ...