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Marketers Crave Customer Data

Marketers Crave Customer Data

Just one third of marketers feel they collect the right amount of data.

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Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

How I Was Seduced by the Bachelor

How I Was Seduced by the Bachelor

I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

The ratings king prepares for a day when programmatic buying migrates to broadcast television.

The Net Neutrality Debate Consumes the Web

The Net Neutrality Debate Consumes the Web

Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

2015 Essential Guide to Direct Mail Marketing

2015 Essential Guide to Direct Mail Marketing

The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.

The Truth About Direct Mail

The Truth About Direct Mail

10 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.

Direct Mail Goes Digital

Direct Mail Goes Digital

Five tech trends underlying direct mail marketing success today.

Direct Mail Adds Dimension to Marketing

Direct Mail Adds Dimension to Marketing

How three companies are using direct mail marketing to deliver—sales, that is.

6 Reasons to Invest in Direct Mail

6 Reasons to Invest in Direct Mail

Direct mail still works. Here's why.

My 49 Cents on Direct Mail

My 49 Cents on Direct Mail

Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.

DMA Wins Supreme Court Case in Unanimous Decision

DMA Wins Supreme Court Case in Unanimous Decision

The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

App Turns Paper Receipts Digital

App Turns Paper Receipts Digital

The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.

Postal Unions Deliver a Strong Message as Contract Talks Ensue

Postal Unions Deliver a Strong Message as Contract Talks Ensue

The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...