Nonprofits ask for mobile gifts

Nonprofits ask for mobile gifts

Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.
Pitch product claims wisely

Pitch product claims wisely

Marketers undergo scrutiny in wellness category as health benefits raise doubt
Roundtable: Sharpen your e-commerce strategy

Roundtable: Sharpen your e-commerce strategy

A conversation on connecting better with your customer through data and integration

Latest News

Xerox to launch integrated campaign touting business services

Shahnaz Mahmud September 02, 2010

Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising.
 

Stride Shift gum launches Facebook app to create customer dialogue

Shahnaz Mahmud September 01, 2010

Stride Shift gum launched a Facebook application called 'Change Your Flavor, Change Your Life' August 27 to create a dialogue with its customers. The chewing gum brand worked with JWT, its advertising agency of record, on the effort, which also includes consumer data collection.
 

Euro RSCG Edge launches short-form media unit

Janice Malkotsis September 01, 2010

Euro RSCG Edge, the direct response marketing arm of agency Euro RSCG Worldwide, has launched a unit dedicated to short-form media. Jennifer Peabody will lead the unit as SVP.
 

Borders adds options to Rewards loyalty program

Ryan Chatelain September 01, 2010

Multichannel book retailer Borders revamped its 'Rewards' loyalty program September 1, adding paid options.
 

Direct Media Millard releases AeroGarden file

September 01, 2010

Direct Media Millard has released the AeroGarden file to the market.
 

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Features & Analysis

Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics

Ryan Chatelain

Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow its e-mail database.
 

Is the employment market loosening up as more marketers quit their jobs?

Yes! The Associated Press recently reported an emerging trend in which more people quit their jobs than were laid off. Many left for new jobs. Some, who felt underappreciated or overwhelmed by the workload after downsizing left their department insufficiently staffed, simply left.
 

Latest Opinions

Simple list segmentation for small businesses

Janine Popick, CEO and co-founder of VerticalResponse September 01, 2010

List segmentation can feel scary for a small business. There's usually little time to try new things when the old ways seem to "work just fine."
 

Google's 'Priority Inbox': 4 things to know

Melanie Attia September 01, 2010

This week Google revealed its Priority Inbox. It's great in theory, but it's based on algorithms having to do with replies, not abstract decision-making.
 

Getting started with social CRM

Michael Della Penna September 01, 2010

Social CRM is causing quite a stir in the marketing world. Marketers are anxiously looking for help with combining e-mail and social activity with existing customer data and profiles to create a single view of the customer.
 

Caples Entries Open

Entries are now open for the John Caples International Awards

Click HERE to download your entry kit today

Direct Line Blog

In tough economy, e-commerce stands strong

There have been an awful lot of disheartening media reports in recent weeks about the slow recovery of the US economy. But e-commerce has provided a consistent ray of hope.
 

Facebook social shopping page targets college students

As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.
 

Indirectly Blog

Why do I always enter Caples? Because I rarely win.

That's an odd statement. Why would you keep doing something over and over again with the same negative result? It does sounds a little akin to insanity, doesn't it?
 

The Idea: Online chatter is just one layer in your ROI cake

There is a wide variety of complex dashboards listening platforms from companies like Radian6, Nielsen and TNS Cymfony that allow marketers to listen to social media chatter day in and day out. However, you can't just monitor current social media conversations to get an accurate view of your brand's social media buzz. You need a beginning and an end to make a complete story.
 

What People are Saying

I was thrilled to see the 30th Anniversary issue of DM News. It is interesting, attractive and a great boon to the Direct Marketing industry.

-Lester Wunderman, chairman emeritus, Wunderman

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