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5 Commercials That Remind Us Why Moms Are the Best

5 Commercials That Remind Us Why Moms Are the Best

Minute Maid, Pandora, Pampers, P&G, and Cardstore prove that storytelling is the mother of all marketing.

More in Marketing

Marketing in the Era of Hyperadoption

Marketing in the Era of Hyperadoption

Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."

Individual Users Can Now Buy SAP Online

Individual Users Can Now Buy SAP Online

The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.

Star Wars Marketing Continues to Take Over Twitter

Star Wars Marketing Continues to Take Over Twitter

Monday's Star Wars hastags, #MayTheFourthBeWithYou and #StarWarsDay, continue to trend on Twitter. Is this just pure marketing genius?

Will Marketers Become Intel Producers Instead of Intel Consumers?

Will Marketers Become Intel Producers Instead of Intel Consumers?

Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.

Cochrane Named Acting CMO of Postal Service

Cochrane Named Acting CMO of Postal Service

The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.

Personalization Redux

Personalization Redux

How "personal" should you get with customers? It depends.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

National Small Business Week Makes a Splash on Social

National Small Business Week Makes a Splash on Social

Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.

10 Years, 12 Brands, and Thousands of Hours of DRTV

10 Years, 12 Brands, and Thousands of Hours of DRTV

Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Data Migration's Challenges

Data Migration's Challenges

91% of businesses engage in data migration projects and 85% experience significant problems from them.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

American Express Debuts the Plenti Coalition Loyalty Card

American Express Debuts the Plenti Coalition Loyalty Card

AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.

Rising Stars Dish on What's New and Next in Marketing

Rising Stars Dish on What's New and Next in Marketing

Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...