GM is testing mobile and social marketing tactics for its Chevrolet brand at South by Southwest (SXSW) this week. The goal is to reach new audiences at the interactive conference and music festival.

Trade groups the Direct Marketing Association and the American Catalog Mailers Association pledged to work together on postal issues on March 11.

HP will launch the "Let's do amazing" campaign later this week. This is the first effort created by 72andSunny, a recent addition to its agency roster.

Although marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to a study of global marketers by Unica, an analytics and integrated marketing firm.

Source Interlink Media has released two new lists, Source Interlink Media Product Buyers Masterfile and Source Interlink Media Seniors Masterfile, through manager Specialists Marketing Services.

DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.

For marketers of technology products and services, the mere fact that consumers can receive and respond to the latest mobile ad technology serves as a pre-qualifier. Our experts discuss strategies and tactics

Database marketing has changed substantially over the past 20 years. In the late 1980s and early 1990s, the industry was primarily driven by statistical modeling and data mining, and advanced statistics was the primary skill.

The Web is a primary channel for driving sales, customer loyalty and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers.

Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly.

Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers to market products.