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Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Target Fires First Salvo in Holiday Shipping Wars

Target Fires First Salvo in Holiday Shipping Wars

Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.

Sensitive Health Information: Protected and Not For Sale

Sensitive Health Information: Protected and Not For Sale

It's time for a data privacy checkup.

Q&A: Understanding Customers in Terms of Motivations, Not Numbers

Q&A: Understanding Customers in Terms of Motivations, Not Numbers

FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Marketing Essentials for 2015

Marketing Essentials for 2015

DMN's 2014 40 Under 40 winners offer up their predictions for the most important aspects or attributes of the marketer in 2015.

Integration Is THE Marketing-Tech Essential

Integration Is THE Marketing-Tech Essential

Adobe's marketing cloud is a Forrester favorite for its integration.

Forget Facebook, Now You Can Start Your Own Social Network

Forget Facebook, Now You Can Start Your Own Social Network

Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

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Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

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Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

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It's been a bad year for TV service providers.