The Latest

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The Secret Continent'

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

More in Marketing

Digital Marketing News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

Postal News Byte: How Mailers Can Address Saving the Earth

News Byte: How Mailers Can Address Saving the Earth

Clean your lists and help clean the planet, says Service Objects.

Direct Response Direct Response Is Still an Effective Way to Build Brands

Direct Response Is Still an Effective Way to Build Brands

Long-form direct-response advertising boasts something marketers' covet: sales effectiveness

E-commerce Testing Helps Topshop Find the Right Fit

Testing Helps Topshop Find the Right Fit

The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.

Direct Line Blog It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Agency News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

Social Media News Byte: Today's the Day to Hit Pay Dirt on Social Media

News Byte: Today's the Day to Hit Pay Dirt on Social Media

When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.

Mobile Marketing 6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

Responsive design is but one of many features experts say are essential to successful mobile marketing.

Direct Line Blog Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.

Social Media News Byte: LinkedIn Surpasses 300 Million Subscribers

News Byte: LinkedIn Surpasses 300 Million Subscribers

The business-oriented social network credits mobile adoption for reaching the milestone

Infographics Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

Failing to measure ROI keeps marketers from getting to the big leagues.

Mobile Marketing The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

Database Marketing Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Direct Line Blog In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Mobile Marketing Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.