The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.
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The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.
The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
Marketers don't stand much of a chance against llamas and dresses, and that's OK.
Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.
Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.
Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.
It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.
Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.
Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.
Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.
Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.
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