Direct Marketing News launches brand new website

Direct Marketing News launches brand new website

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To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.

Lenovo selects Mullen for e-commerce display program

Lenovo selects Mullen for e-commerce display program

Lenovo selects Mullen to handle its North America e-commerce display marketing program.

GQ partners with Nordstrom's e-commerce site

GQ partners with Nordstrom's e-commerce site

Nordstrom, Inc., and men's lifestlye magazine GQ are partnering to integrate GQ editorial content into Nordstrom's e-commerce site over a six-month period.

Harte-Hanks introduces Security and Surveillance System

Harte-Hanks introduces Security and Surveillance System

Harte-Hanks Market Intelligence, a provider of b-to-b lead generation and targeted marketing products, has added Surveillance Security System to its Ci Pipeline product.

Direct Line Blog

The lesson of the talking pen

The lesson of the talking pen

Marketers can enhance experiences by making them convenient and simple.

Snap, tag and pop

Snap, tag and pop

Shasta pairs up with SnapTags to build out its mobile CRM.

Focus On: Social Media

The Container Store enhances digital catalogs

The Container Store enhances digital catalogs

The Container Store has selected Zmags to handle its multichannel digital catalogs.

Google quantifies display trends

Google quantifies display trends

Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.

Opinions

Is Amazon an ally of the retail industry?

Is Amazon an ally of the retail industry?

When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.

Tactics for multichannel success

Tactics for multichannel success

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.

Plug-ins: b-to-b marketing

Plug-ins: b-to-b marketing

Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.

Analysis

USPS adopts new products and services to stay solvent

USPS adopts new products and services to stay solvent

USPS chief Patrick Donahoe set out his vision for the agency at the National Postal Forum in April.

Facebook acquisition makes big splash

Facebook acquisition makes big splash

Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.

Agencies hire techs

Agencies hire techs

Creative teams at today's agencies are adding technologists to the mix.

Streamlining the cross-channel mix

Streamlining the cross-channel mix

With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.


40 Under 40


40 Under 40: Call for entries now open!

Do you know a talented and ambitious rising star in the direct or digital marketing field? Get in touch with us by June 4.

Learn more »

Creative Campaigns

Online tool helps customers identify 1,500 paint colors

Online tool helps customers identify 1,500 paint colors

For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes.

Online retailer puts its own spin on the presidential race

Online retailer puts its own spin on the presidential race

Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.

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Featured Articles

Restaurants optimize rewards programs to gain customer data and boost loyalty

Restaurants optimize rewards programs to gain customer data ...

Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Silverpop launches Social Pull, an online form builder for Facebook

Silverpop launches Social Pull, an online form builder ...

Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages, said Adam Steinberg, segment marketing director of social ...

Coca-Cola uses Tumblr to target teens

Coca-Cola uses Tumblr to target teens

Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.