More in Marketing
The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'
Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.
The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Creativity, data, measurement, and mobile are the social network's main pillars.
Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.
TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.
Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.
Almost all marketers find analytics useful.
Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
Custom mail for consumers, direct mail triggered by clicks for digital advertisers, and partnerships providing rides home for wedding-goers are some tips offered by experts.
In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.
Compose their company's brand promise is just the beginning.
Turns out that a few small details can make a big impact on your customers—and their decisions.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...