Where will marketers funnel their budgets this years? Winterberry Group shares its predictions, plus the top reasons for shifts in spending.
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Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.
Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.
The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.
The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.
Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?
Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.
It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.
Marketers can now create and monitor ads from their iOS devices.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
The mobile pieces of the data collection opt-out puzzle are put in place.
The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.
Gunther Oettinger pushes for one pan-European data protection plan to keep American Web giants from sucking up data in weak-link states.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...