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Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

Snapchat's Discover platform could change mobile video as we know it.

Pharma Company Succeeds Using Social Media

Pharma Company Succeeds Using Social Media

How a pharma company tapped into a niche audience on social media

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

What we'll be discussing at our exclusive fireside chat

AdTech Problem Grows, with Ads Found on Jihadist Websites

AdTech Problem Grows, with Ads Found on Jihadist Websites

High profile brans inadvertently advertise on extremist websites

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

Moving and storage company uses email campaign to answer consumer questions

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

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