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DMA2014: Insight, Strategy, and Innovation

DMA2014: Insight, Strategy, and Innovation

Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.

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Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

App of the Week: Snap

App of the Week: Snap

Receiving money for purchasing items is a Snap.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

The Twitterverse Is Not Expanding Fast Enough for Investors

The Twitterverse Is Not Expanding Fast Enough for Investors

Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.

Email Marketers Need Not Apply

Email Marketers Need Not Apply

Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

Marketers Are Still Novices When it Comes to Experiential Commerce

Marketers Are Still Novices When it Comes to Experiential Commerce

Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

A documented content marketing strategy can lead to more success, says a CMI study.

How to Avoid Cliché Holiday Marketing

How to Avoid Cliché Holiday Marketing

Marketing during the holidays should be as meaningful and relevant as marketing during any other time of year.

The Science of Social Strategy

The Science of Social Strategy

Skillful social marketers share the necessary tidbits to craft a successful social campaign.

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