But will data privacy and internal resource concerns leave them calling for their mummies?
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.
As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.
Mobile data is this music and arts festival's jam.
Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.
The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.
Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.
Determining the right content and number of emails to send can be rugged terrain.
ABUKAI Expenses eliminates the hassle of creating expense reports.
These multi-frame images can create a more animated email experience.
People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.