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Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

But consumers are confident that the government and brands will brew up a solution

More in Marketing

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.

The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

You Can Drag This Ad in Zero Seconds

You Can Drag This Ad in Zero Seconds

PK4 media introduces a "Drag Ad" alternative to "Skip Ad."

Psychological Marketing Trumps Social Media Marketing in 2015

Psychological Marketing Trumps Social Media Marketing in 2015

Insight into customers' emotions will help marketers turn their frowns upside-down.

It's All About the Innovation

It's All About the Innovation

When marketing and tech join forces, brands become unstoppable.

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

Apple's Semetric Acquisition Brings Big Data to Music

Apple's Semetric Acquisition Brings Big Data to Music

With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"Gone With the Mail?" Postal Museum Readies Mail Industry Saga

"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.

Xbox Wins at Game Marketing

Xbox Wins at Game Marketing

Strategists at the leading game developer reveal how brands can get in on game marketing.

Marketing M&A Deal Value Triples in 2014

Marketing M&A Deal Value Triples in 2014

There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.

Machine Learning for Middle-Market Marketers

Machine Learning for Middle-Market Marketers

AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.

Marketo Adds Lead Analysis Partner

Marketo Adds Lead Analysis Partner

DataHero promises to give the marketing automation platforms customers a better read on their pipelines.

The Secret to Loyalty, According to a Packers Fan

The Secret to Loyalty, According to a Packers Fan

To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Magzter Launches Netflix-Style Model

Magzter Launches Netflix-Style Model

The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...