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Add a Dose of AI for Better Health Marketing

Add a Dose of AI for Better Health Marketing

Bringing programmatic precision to healthcare marketing, while remaining privacy compliant

Marketing for Long Sales Cycles: Understanding the Relationship

Marketing for Long Sales Cycles: Understanding the Relationship

Be a resource for your prospective buyers, not a resistance

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

One on One: Nanigans' Ric Calvillo On Remarketing & Incremental Revenue

CEO and co-founder of Boston-based Nanigans talks digital ad strategy

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

Cartoon: Predictive Analytics Meets Crystal Ball

Cartoon: Predictive Analytics Meets Crystal Ball

This is one vertical which should be all over predictive modeling

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

Google's Ad Block Update Is Live. We Asked Marketers What They Think.

How marketing leaders have tweaked their digital advertising strategies

6 Examples Of Retailers That Went High-Tech

6 Examples Of Retailers That Went High-Tech

How brands like Walmart, IKEA and Sephora are trying out new trends

Love is In the (Digital) Air on Facebook Messenger

Love is In the (Digital) Air on Facebook Messenger

Brands have turned to Facebook Messenger to reach customers looking to open their hearts and wallets

One on One: Michael Philippe on Connecting Audiences with their Passions

One on One: Michael Philippe on Connecting Audiences with their Passions

Michael Philippe of Keli Network explains the social video space

The Wednesday Stack: Keeping the Customer Satisfied

The Wednesday Stack: Keeping the Customer Satisfied

Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers

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Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

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Relive the 2017 Marketing Hall of Femme

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