Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
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SMBs as well as large enterprises can now find savings with investments in IMpb's.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct mail is far from dead, especially when it comes to customer lifetime value.
The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.
The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
Insight into customers' emotions will help marketers turn their frowns upside-down.
But consumers are confident that the government and brands will brew up a solution
When marketing and tech join forces, brands become unstoppable.
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.
"It's a story almost too big to tell," says Allen Kane, director of the National Postal Museum.
Strategists at the leading game developer reveal how brands can get in on game marketing.
There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.
AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.
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