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Latest News

Digital

Yahoo! searches for market share with Axis

JoAnn DeLuna May 24, 2012

Yahoo has released Axis, a new cross-platform browser extension that allows users to continue searches from one device to another.

Mobile Marketing

Study: Preference centers key to mobile marketing

Erin Dostal May 24, 2012

Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize

Digital

Coca-Cola targets teens with celebrity-branded Tumblr templates

JoAnn DeLuna May 24, 2012

In an effort to reach out to the teenage demographic, The Coca-Cola Company has partnered with digital agency 360i to create celebrity-designed Tumblr blog templates.

Digital

24/7 Media partners with Microsoft Advertising

Nicole Spector May 23, 2012

Marketing technology provider 24/7 Media, a subsidiary of holding company WPP, will partner with Microsoft Advertising, said Ari Bluman, president of 24/7 Media division Real Media Group.

Digital

Ned Brody named CEO of Advertising.com

Erin Dostal May 23, 2012

AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.

Measurement innovation delay

Mark Hughes, CEO, C3 Metrics

To break the innovation delay, we all need to do a better job of embracing new measurement technologies.

Opinions

Multichannel Retail/E-commerce

Is Amazon a friend of the retail industry?

When Amazon sneezes, retailers get a cold. Amazon's a titan — that much is clear — but is Amazon a friend or an enemy when it comes to the retail industry? We've asked the experts and now we're polling our readers. Read the story, leave a comment with your two cents by May 11 and we might print your opinion in the Reader Response section of our next issue.

Digital

Brands go local, get social

Carol Krol

Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.

Multichannel Retail/E-commerce

Tactics for multichannel success

Jeff Fowler, Decision Software

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.

Emulating nature in the digital environment

Kumiko Ide, Tribal DDB Vancouver

With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.

End (USER)

Opinions

2012: The year of brand storytelling

Scott Donaton, Ensemble

When the year-end wrap-ups come in, 2012 is sure to be labeled the year of the story.

40 under 40: The best and the brightest

40 under 40: Call for entries now open!

Do you know a talented and ambitious rising star in the direct or digital marketing field? Get in touch with us by June 4.

Heat Meter

Digital

UNICEF hopes to mimic Kony success

Direct Marketing News staff May 01, 2012

UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.

Direct Line Blog

Facebook IPO no

Allison Schiff May 23, 2012

Post-IPO, Facebook is getting flack.

Direct Line Blog

All bark, no bite

Erin Dostal May 22, 2012

Last night I received a direct mail piece promising discounts off my first purchase at Wag.com, a website that delivers pet supplies. But there's a problem: I don't have a pet.

Direct Line Blog

How will Google's Knowledge Graph affect SEM?

JoAnn DeLuna May 17, 2012

Google launched on May 16 its Knowledge Graph, which allows users to search for things, people and places that "Google knows about" and "instantly get information that is relevant to your query," according to a blog post by Amit Singhal, SVP of engineering at Google.