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A Day in the Life of Marketing

A Day in the Life of Marketing

We reveal how marketing leaders from eight organizations set their schedules for success.

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Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

The email intelligence provider launches a data service built on insights derived from two million inboxes.

Ebay Dumps Same-Day Delivery

Ebay Dumps Same-Day Delivery

Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

Unraveling the Mysteries of Mobile Marketing

Unraveling the Mysteries of Mobile Marketing

Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.

A Day in the (Editorial) Life of Marketing

A Day in the (Editorial) Life of Marketing

Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

Which Is Sexier, Data or Customer Experience?

Which Is Sexier, Data or Customer Experience?

Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.

Answering 3 Key Questions About Video

Answering 3 Key Questions About Video

Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

The Rise of the Innovation Center

The Rise of the Innovation Center

It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

The 5 R's of Marketing to Millennials

The 5 R's of Marketing to Millennials

Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

A Few Lessons for Back-to-School Marketing Campaigns

A Few Lessons for Back-to-School Marketing Campaigns

Here are some recent stats to help retail marketers make the grade this fall.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...