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Rules Of Engagement: ABM And Time-Based Metrics

Rules Of Engagement: ABM And Time-Based Metrics

Time is money --- make sure you're making the most out of your metrics

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that

Customer Success: ABM's Secret Sales-Marketing Alignment Weapon

Customer Success: ABM's Secret Sales-Marketing Alignment Weapon

Current clients can provide a wealth of information that can help you shape your ABM strategy

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge

G2 Crowd Releases Top MarTech Software Tools for 2018

G2 Crowd Releases Top MarTech Software Tools for 2018

Earlier today, G2 Crowd released its annual ranking of the World's Top 100 Software Companies for 2018 — a list based on user reviews earned over fiscal year 2017

NFL And Cirque du Soleil: An Unlikely Experiential Marketing Team

NFL And Cirque du Soleil: An Unlikely Experiential Marketing Team

NFL Experience Times Square blends storytelling and tech to connect and engage with fans

The Monday Stack: Adventures with Customer Data

The Monday Stack: Adventures with Customer Data

Infutor's view of the consumer data eco-system; Salesforce's retail news

Personalized Marketing in Context

Personalized Marketing in Context

Leaving personas behind to market to the individual customer, in the moment

Cartoon: The Evolution of Ordering Pizza

Cartoon: The Evolution of Ordering Pizza

What's coming after voice?

What's Next in Email: Webcast

What's Next in Email: Webcast

Looking at the inbox renaissance with Forrester and Epsilon

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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