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News Byte: Retailers Are Failing at Local Marketing

News Byte: Retailers Are Failing at Local Marketing

Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.

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Database Marketing Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Direct Line Blog In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Mobile Marketing Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

Social Media App of the Week: Flipboard

App of the Week: Flipboard

Flipboard collects content from the Web and reformats it for users.

Mobile Marketing News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

The social network instantly extends its marketing reach to another billion mobile devices.

Direct Line Blog Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Content Marketing Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Agency John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Social Media News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

Digital Marketing News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place Beside Price Listings

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Multichannel Marketing Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

Direct Line Blog Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Postal A Post Office Lifer's 7-Point Survival Plan for USPS

A Post Office Lifer's 7-Point Survival Plan for USPS

Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.

Marketing Strategy Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

Marketing Strategy Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.