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Brands Ignore Customers' Social Questions Too Often

Brands Ignore Customers' Social Questions Too Often

Eighty-eight percent of social messages to brands go unanswered for 72 hours.

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Dr. Pepper Makes Social Engagement Pop

Dr. Pepper Makes Social Engagement Pop

Marketers at the soda brand use the power of social media influencers to drive consumer engagement.

Email Continues to Score Some Love [Infographic]

Email Continues to Score Some Love [Infographic]

And it looks like marketers are open to playing with third parties.

Insight: The Future of Marketing Is Direct

Insight: The Future of Marketing Is Direct

The more marketing changes, the more it stays true to its roots.

AOL To Buy Millennial Media for $238 Million

AOL To Buy Millennial Media for $238 Million

Following its own acquisition by Verizon, AOL broadens its programmatic capabilities in the mobile arena.

3 Ways You're Breaking Your Customers' Trust

3 Ways You're Breaking Your Customers' Trust

Content, performance, and security—these are three areas an entire organization needs to home in on. Here's what brands can do if they're not.

Oh Say, Can You Produce?

Oh Say, Can You Produce?

Tech tot Josh Miller is the White House's first director of product. Josh, produce me a Ferrari and some world peace, wouldja?

Facebook Is a More Trusted Content Provider Than Newspapers or TV

Facebook Is a More Trusted Content Provider Than Newspapers or TV

And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.

In Emails, It's Hillary in a Landslide

In Emails, It's Hillary in a Landslide

When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.

Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

The software provider uncovered unique marketing opportunities by blending offline and online interactions.

The Ultimate Marketing Playlist

The Ultimate Marketing Playlist

From Blondie to Spice Girls, here are nine songs to amp up your marketing team.

Wunderman Names Gutfreund Global CMO

Wunderman Names Gutfreund Global CMO

The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

With the surcharge due for removal in April and a new postal reform bill circulating, the Postal Service moves to keep exigency alive.

Sprinklr Announces Instagram Expansion

Sprinklr Announces Instagram Expansion

Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day.

Email Plus Social Equals Engagement

Email Plus Social Equals Engagement

Marketers who do the math are learning that social media and email marketing simply add up.

Is Marketing Tech as Innovative as Vendors Claim?

Is Marketing Tech as Innovative as Vendors Claim?

One marketing automation insider asserts that marketing technology needs to get back to the future.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...