Here are some new stats that may pull you ahead of the pack during back-to-school season.
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Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.
The average push notification opt-in rate is 62%.
Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.
One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.
Can you guess what made our list?
Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.
Data-driven marketers are impressed with the lead-generation ad device, now in test.
Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.
More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.
The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.
Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.
The CPG company revamped its rewards program by using new technology to simplify the member experience.
What better way to celebrate social media than with copious amounts of tweets and posts?
The social network adds it as an option along with the current three-second standard.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...