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Chatter Isn't All Positive on Snapchat Ads

Chatter Isn't All Positive on Snapchat Ads

The prospect of advertising on the messaging app intrigues some, annoys others.

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Direct Line Blog My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck Fleet

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Data/Analytics The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Social Media When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Postal Carper Won't Give Up on Postal Reform in 2014

Carper Won't Give Up on Postal Reform in 2014

The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."

Social Media App of the Week: Business Messenger

App of the Week: Business Messenger

Business Messenger lets users send and receive messages via their office number.

Data/Analytics Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Email Marketing The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email Subject Line

The email subject line is the window of opportunity for marketers to connect with potential customers.

Direct Line Blog Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Peer-to-peer referrals produce healthy conversion rates.

Data/Analytics Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Postal USPS Lowers Priority Mail Rates for Business Shippers

USPS Lowers Priority Mail Rates for Business Shippers

UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.

Digital Marketing Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Data/Analytics Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

Direct Line Blog Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Email Marketing 6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Digital Marketing For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

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