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Amazon Unveils Prime Day to Compete With Black Friday

Amazon Unveils Prime Day to Compete With Black Friday

Amazon took the phrase "Christmas in July" seriously, apparently, with its Monday announcement of Prime Day.

More in Marketing

Buyable Pins? Doable.

Buyable Pins? Doable.

Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.

Epsilon Hires Powers to Direct Strategy

Epsilon Hires Powers to Direct Strategy

An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.

Marketers Should Opt In to a Top-Notch Engagement Strategy

Marketers Should Opt In to a Top-Notch Engagement Strategy

The average push notification opt-in rate is 62%.

Why Marketers Should Keep Sending Emails

Why Marketers Should Keep Sending Emails

Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.

Send More Emails, Make More Money

Send More Emails, Make More Money

Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

USAA and Amazon Remain Tops in Web Experience

USAA and Amazon Remain Tops in Web Experience

One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.

The Most Viral Moments of 2015 (So Far)

The Most Viral Moments of 2015 (So Far)

Can you guess what made our list?

It's Back to School Already—At Least for Marketers

It's Back to School Already—At Least for Marketers

Here are some new stats that may pull you ahead of the pack during back-to-school season.

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

Data-driven marketers are impressed with the lead-generation ad device, now in test.

At What Point Does Personalization Stop Paying?

At What Point Does Personalization Stop Paying?

Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.

Millennials Are Devious When It Comes to E-Commerce

Millennials Are Devious When It Comes to E-Commerce

More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

Seizing the Moments Is Essential to Mobile Dominance

Seizing the Moments Is Essential to Mobile Dominance

Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

The CPG company revamped its rewards program by using new technology to simplify the member experience.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...