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Marketing Automation Wins Increased Share of Limited Market

Marketing Automation Wins Increased Share of Limited Market

CleverAdviser adopted Salesfusion to battle for business in a mature market

How Different Generations Interact with Brands on Social Media

How Different Generations Interact with Brands on Social Media

The differences can help marketers learn how to speak to each generation

OK Google Goes Shopping

OK Google Goes Shopping

Marketing opportunities abound as Google launches voice-activated shopping

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

How Trump Supporters Battled Oscars with Social Media Campaign

How Trump Supporters Battled Oscars with Social Media Campaign

A campaign of hashtags led by Trump supporters dominated social media

Businesses Far Behind on Agile Marketing

Businesses Far Behind on Agile Marketing

An Aprimo/Forbes Insights survey found the promise of agile marketing is still out of reach for a significant number of organizations.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

Career Q&A with Hall of Femme Winner Mary M Rodgers

Career Q&A with Hall of Femme Winner Mary M Rodgers

The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

Career Q&A with Hall of Femme Winner Barbara Martin Coppola

The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received

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