Spotlight conversation: The evolution of CRM

Spotlight conversation: The evolution of CRM

Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.
Industry reacts to self-reg proposals on BT

Industry reacts to self-reg proposals on BT

The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.
Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence

Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence

Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.

Latest News

InfoGroup scoops up Experian's business database

Carol Krol July 09, 2009

In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired Experian's National Business database and announced the deal to clients on July 7. The financial terms of the deal were not disclosed, but the partnership will involve Experian reselling InfoGroup's data.
 

Responsys expands into Australia

Dianna Dilworth July 09, 2009

E-mail marketing services firm Responsys has opened a new office in Sydney, Australia. The new office comes in response to Responsys' growing client base in Australia and New Zealand. Clients include The Westfield Group, Jeans West, Flybuys New Zealand, Wego, Smart Salary, GE Money, Tabcorp, Symantec and Johnson & Johnson.
 

Deluxe adds to customer base with acquisitions

Chantal Todé July 09, 2009

Deluxe Corporation, which provides customer loyalty and retention programs and other marketing services as well as promotional products and printed items to small businesses and financial institutions, has announced two acquisitions intended to expand its small business Web services customer base. Deluxe's Hostopia unit has signed a definitive agreement to purchase certain assets of Aplus.net and completed the purchase of search engine marketing firm MerchEngines. Deluxe will pay approximately $30 million for these companies.
 

List industry needs recovery plan, says Libey

Lauren Bell July 09, 2009

A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.
 

Scotts Miracle-Gro to shut down Smith & Hawken

Chantal Todé July 09, 2009

Lawn care products manufacturer The Scotts Miracle-Gro Company said it will cease operating its Smith & Hawken business by the end of the calendar year. Orders via the Web site, catalog and call center are being discontinued effective today and all stores are expected to close within six months. Scotts had initially pursued plans to sell the upscale garden products catalog and retail business.
 

Web Weekly

Technique: How to build the best PPC landing page

Cara Wood June 29, 2009

You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.
 

Latest features and analysis

When working 'snob appeal' into marketing materials, tread carefully

When working 'snob appeal' into marketing materials, tread carefully

Dean Rieck, Copywriter, Direct Creative June 15, 2009

Sometimes, snobbery sells. People don't buy a BMW 700 series automobile because they think it's a superior car. They buy it because it appeals to their inner snob. But, when BMW creates promotional materials, it makes sure to differentiate between the product and the promotion.
 

As they evolve, e-books and their readers are potential bestsellers

Chantal Todé June 15, 2009

E-books still represent a small percentage of overall online book sales. But this could soon change, thanks to several recent and upcoming developments in this category. In a new report, How Big Is the Reader Opportunity, Forrester Research forecasts that the US market for e-readers will rise from 1 million to 2 million users in 2009.
 

Latest Opinions

Data is the foundation of organizations

John Kirkland, president/COO, MLS Data Management Solutions July 08, 2009

The old saying "May you live in interesting times" has an unusually chilling ring to it these days. The end of 2008 through early 2009 has been one of the most challenging times marketers have faced in years.
 
Understand mobile e-mail for a better user experience

Understand mobile e-mail for a better user experience

Jeff Hassemer, VP, product management, Entiera July 07, 2009

Sending e-mail today automatically includes you in the mobile e-mail business. Some companies realize this and have taken steps to address the issues surrounding mobile e-mail; others realize it, but ignore the situation. Many simply don't realize that 20% of their e-mails are received and read on mobile devices.
 
Triangle offense for successful one-to-one marketing

Triangle offense for successful one-to-one marketing

Joel Book, director of e-marketing education, ExactTarget July 07, 2009

I believe there is beauty in simplicity. I love the practical architecture of a Frank Lloyd Wright designed building, the precision engineering of a BMW automobile, and the technically brilliant functionality of the Apple iPhone. There is also a need right now for clear thinking and simplicity in marketing. So, in keeping with the philosophy of "Do Fewer Things Better," I recommend a three-point strategy for maximizing the effectiveness of your marketing programs by investing your marketing budget on those things that have been proven to deliver the best results, something I call the Triangle Offensive.
 

Ready. Set. Go. Entries for the 32nd Caples Awards are now open. 

Click here to download the entry kit today.

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