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Why (and How) Marketers Should Engage Geeks and Nerds

Why (and How) Marketers Should Engage Geeks and Nerds

Cultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.

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Mobile Proves to Be Fruitful for Email [Infographic]

Mobile Proves to Be Fruitful for Email [Infographic]

The mobile channel produces fertile results in terms of email opens and read time.

Why Brand Marketers Should Think Like Direct Marketers

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.

CMOs Are Struggling With Cross-Channel Personalization

CMOs Are Struggling With Cross-Channel Personalization

Successful single-channel interactions are commonplace, but only 14% of CMOs polled said they're executing personalization across the customer journey.

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

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Latest in Email Marketing

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

Latest in Direct Mail

USPS Posts Net Income of $317 Million in First Quarter

USPS Posts Net Income of $317 Million in First Quarter

The gain was bolstered by low interest rates and the exigent surcharge; Postmaster General Megan Brennan continues her plea for postal reform.

Pro-Exigency Mailers Fire Back

Pro-Exigency Mailers Fire Back

Mailers that support a postal reform law preserving the 4.3% surcharge respond to those opposed to it.

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.

Epicomm and Idealliance Boards Vote to Merge

Epicomm and Idealliance Boards Vote to Merge

If approved by membership votes, the two will come together as Idealliance in July.

Mailers Rise Up Against iPOST

Mailers Rise Up Against iPOST

Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.

Latest in Marketing Technology

MeritDirect Acquires Data Analytics Company FCI

MeritDirect Acquires Data Analytics Company FCI

It will put Furgiuele & Company to work mapping clients' customer journeys.

Decode the Competitive Advantage Concealed in Big Data

Decode the Competitive Advantage Concealed in Big Data

Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.

Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.

Managing Customer Data in 2016

Managing Customer Data in 2016

A new report reveals the challenges with customer data and the steps marketers are taking to fix them.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...