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Take our DMNPolitics Survey

Take our DMNPolitics Survey

Thoughts on the campaign issues that matter and how each campaign's marketing has fared

Clinton Still Dominates Email Marketing Volume

Clinton Still Dominates Email Marketing Volume

Clinton still outpacing Trump while polls tighten

Your Final Presidential Debate Primer

Your Final Presidential Debate Primer

Expectations and Serbian tacos

The Hidden Costs of Creating Marketing Content

The Hidden Costs of Creating Marketing Content

A new report explores the real costs of creating engaging content

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

There are good reasons for Salesforce to walk away from Twitter acquisition talks

What the Customer Did Next: Oracle Offers Orchestration

What the Customer Did Next: Oracle Offers Orchestration

Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move

The Difference Between Data and Analytics

The Difference Between Data and Analytics

What is the distinct difference data and analytics?

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

Politico: Endorsement comes long after email arrangements

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

How the social media giant's video metric tool delivered an error in results

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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