Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.
Slow and steady doesn't win the mobile race—especially not for Turbo
We all know that marketing is evolving. The question is whether you're keeping pace.
Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.
The tweenage years have gone from dorky to digital.
Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns.
Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.
A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.
Updates on companies, products, and people
Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go.
A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.
The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
Crowdsourcing never tasted so sweet!
The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.