From its channel experiences to its approach to personalization, the retailer puts customers first.
With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
What cultural anthropology can tell you that lightning-speed data analysis can't.
One in five say they pay little or no attention to nasty comments or complaints.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
With YouTube as with life, sometimes the hardest part is just showing up.
Twenty minutes on Adobe's cool new Web assessment tool will give you an idea—and a colorful pie chart!
Direct mail is far from obsolete, and investing in it could save the USPS.
Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.
ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
The ratings company appoints a new CMO and chief digital marketing officer.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.