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Install Addicts Hold App Downloads Steady

Install Addicts Hold App Downloads Steady

Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.

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Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

CEOs want to hug their CMOs—except when they don't.

What Marketing Approach Will Be Critical to Master in 2015?

What Marketing Approach Will Be Critical to Master in 2015?

Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing.

FedEx to Acquire Package Returns Company

FedEx to Acquire Package Returns Company

The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.

The 2015 Marketing Wish List

The 2015 Marketing Wish List

From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Marketing, It's Complicated

Marketing, It's Complicated

Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

Mazda Unlocks Customer Engagement with the Keys of Passion

Mazda Unlocks Customer Engagement with the Keys of Passion

The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.

Gratitude: Business Strategy or Common Courtesy?

Gratitude: Business Strategy or Common Courtesy?

Marketers have to mind more than just their P's and Q's.

Minus a Quorum, Postal Governors Assume Emergency Powers

Minus a Quorum, Postal Governors Assume Emergency Powers

With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...