Welcome to Social Media Week, a week at DMN where we examine the state of social media in marketing.

See all of the pieces here.

Latest

Can the FTC do Anything About Undisclosed Marketing by Influencers

Can the FTC do Anything About Undisclosed Marketing by Influencers

If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.

How Content Mapping Is Key to Effective Social Media Strategies

How Content Mapping Is Key to Effective Social Media Strategies

With new solutions for display marketing, and marketer concerns on how ads and content align, better content mapping is becoming an essential step to message management

One on One: Lux Narayan Talks AI-Powered Insights for Social

One on One: Lux Narayan Talks AI-Powered Insights for Social

Lux Narayan of Unmetric discusses the use of AI and machine learning to discover and leverage social content

Marketing: From Macro to Microtransactions

Marketing: From Macro to Microtransactions

Mitch Joel waxed philosophical about permanence and ephemerality, ownership, and access at CTA 17

Why You Shouldn't Refer to Pinterest as a Social Network

Why You Shouldn't Refer to Pinterest as a Social Network

The platform's head of agency partnerships discusses how marketers and agencies should think about Pinterest.

Different Approaches to Social Media Management

Different Approaches to Social Media Management

Radar works better than a crystal ball when it comes to boiling the social ocean

Using Data to Inform Design

Using Data to Inform Design

Oli Gardner dishes on reframing marketers' conception of data driven web page design.

Location-Based Social Marketing

Location-Based Social Marketing

A location awareness social platform will bridge the virtual and physical words

How Wonderist Boosted a Dental Client's Monthly Patients

How Wonderist Boosted a Dental Client's Monthly Patients

Wonderist discovered the best way to approach new consumers is through phone calls

The Monday Stack: Marketing Stack Meet Sales Stack

The Monday Stack: Marketing Stack Meet Sales Stack

Our weekly column about marketing tech and ops

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Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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