The Latest

Seizing the Moments Is Essential to Mobile Dominance

Seizing the Moments Is Essential to Mobile Dominance

Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.

More in Marketing

At What Point Does Personalization Stop Paying?

At What Point Does Personalization Stop Paying?

Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.

Millennials Are Devious When It Comes to E-Commerce

Millennials Are Devious When It Comes to E-Commerce

More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

The CPG company revamped its rewards program by using new technology to simplify the member experience.

Social Media Day Celebrations Sweep the Web

Social Media Day Celebrations Sweep the Web

What better way to celebrate social media than with copious amounts of tweets and posts?

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

The social network adds it as an option along with the current three-second standard.

More Socially Conscious Brands Please

More Socially Conscious Brands Please

If you're going to be a social brand, why not also be socially aware?

Postal Service to Debut Digital Mail in New York This Fall

Postal Service to Debut Digital Mail in New York This Fall

Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.

Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

Millennials Willing to Pay Loyalty Fees

Millennials Willing to Pay Loyalty Fees

More than three quarters of millennials are willing to pay to join fee-based loyalty programs.

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.

The Top 10 DMN Infographics in 2015

The Top 10 DMN Infographics in 2015

Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.

The Good, the Bad, and the (Not So) Ugly of Social Media

The Good, the Bad, and the (Not So) Ugly of Social Media

A new survey reveals what marketers are getting right—and where they're going wrong on social.

App Marketing Costs Decline

App Marketing Costs Decline

The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...