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Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

Are you late to the digital party?

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Three Things to Think About Before Buying a DMP Platform

Three Things to Think About Before Buying a DMP Platform

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

USPS Seeks New Measurements for Market Dominant Products

USPS Seeks New Measurements for Market Dominant Products

Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.

The Context Conundrum

The Context Conundrum

Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?

Video Marketing Is More Than Pretty Pictures

Video Marketing Is More Than Pretty Pictures

A chief video marketer shares how to build a robust—and effective—video marketing strategy.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

Consumers Are the Center of the Technology Storm

Consumers Are the Center of the Technology Storm

Mayur Gupta dishes on why customers are the key to marketing and tech innovation.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

Listen to the Drip, Drip, Drip of Data Leakage

Listen to the Drip, Drip, Drip of Data Leakage

Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?

Four of Five CMOs Unable to Keep Up With Tech Demands

Four of Five CMOs Unable to Keep Up With Tech Demands

For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.

Stop What You're Doing! It's Data Privacy Day.

Stop What You're Doing! It's Data Privacy Day.

The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.

5 Ways to Deflate Your Marketing Strategy

5 Ways to Deflate Your Marketing Strategy

Clearly, having a siloed organization didn't work for the New England Patriots.

Morel Steps Down as Wunderman CEO

Morel Steps Down as Wunderman CEO

WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.

In Search, Think Mobile Sundays and Desktop Mondays

In Search, Think Mobile Sundays and Desktop Mondays

Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.

3 Loyalty Lessons Marketers Can Learn From Musicians

3 Loyalty Lessons Marketers Can Learn From Musicians

Musicians today are galvanizing their audiences for big gains. Here's what marketers can use from those strategies to harmonize their own approach to customer engagement.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...