Welcome to Future Week, where we ponder the shape and fate of marketing ahead. Follow the discussions here


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B2B Tech Vendors Need to Win Trust

B2B Tech Vendors Need to Win Trust

Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors

Marketing Goes Live

Marketing Goes Live

Live streaming means active engagement gold for savvy brands

The Technology Kohl's CTO Is Using to Drive Retail Transformation

The Technology Kohl's CTO Is Using to Drive Retail Transformation

Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

How a New Interface Changes Marketing on LinkedIn

How a New Interface Changes Marketing on LinkedIn

In short, not that much.

VR, AR Do Not Apply to More Than Half of Marketers

VR, AR Do Not Apply to More Than Half of Marketers

The future of VR, AR is still a little ways off

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

The psychology of personalization

DMN Future Week: Keep Watching the Skies

DMN Future Week: Keep Watching the Skies

This week at DMN we're straining to look beyond the event horizon

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

How the retail pharmacy chain uses customer data to make its marketing messages relevant

How the Google AdWords Changes Will Affect Marketers

How the Google AdWords Changes Will Affect Marketers

DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes

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Company of the Week

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Find out more here »

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