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Data-Driven Marketing Speeds Success [infographic]

Data-Driven Marketing Speeds Success [infographic]

But poor data quality can stall progress.

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'They're Ours,' Says Postal Service of the Holidays

'They're Ours,' Says Postal Service of the Holidays

USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.

Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

IFC Channels Social Programming to Promote a New Show

IFC Channels Social Programming to Promote a New Show

The results from the comedic channel's campaign are anything but laughable.

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Scaling the Great Firewall of China

Scaling the Great Firewall of China

You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well mail catalogs, yes?

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Online Retailers May Be Alone This Holiday Season

Online Retailers May Be Alone This Holiday Season

New research compares customer acquisition and retention to dating.

Who Loves Ya, Baby?

Who Loves Ya, Baby?

Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.

Salesforce Extends Social Marketing Organization-Wide

Salesforce Extends Social Marketing Organization-Wide

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

The Psychological Power of Giving

The Psychological Power of Giving

Why it's better to give than to receive.

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen Bell

The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

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