More in Marketing
Real Leading Ladies don't walk red carpets. They make strides in their industry.
The Orbis founder leaves Infor to join the cloud-based solutions provider.
Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.
The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.
USPS expects three other discount plans to proceed as planned, too.
NetChoice calls out the nation's most Internet-unfriendly bills and laws.
Instagram drives engagement and brand affinity for the car pricing website.
The move sets the stage for the adoption of server encryption by the ad tech ecosystem.
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Internet Advertising Bureau.
Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.
How do you create a campaign as fabulous as the award winners it celebrates? By blending equal parts brainstorming, creativity, and planning—and adding one big epiphany.
2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.
For marketers concerned about cookie-less tracking of customers, TRUSTe issues a new solution.
The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...