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Marketing Spending in 2015 [Infographic]

Marketing Spending in 2015 [Infographic]

Where will marketers funnel their budgets this years? Winterberry Group shares its predictions, plus the top reasons for shifts in spending.

More in Marketing

Sales Pros More Likely Than Marketers to Win the CEO Seat

Sales Pros More Likely Than Marketers to Win the CEO Seat

A new study suggests that sales leaders have a better chance of climbing the corporate ladder than their marketing counterparts.

How to Tell Stories That Drive Action

How to Tell Stories That Drive Action

Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.

FCC Passes Net Neutrality Rules in 3-2 Vote

FCC Passes Net Neutrality Rules in 3-2 Vote

The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.

New Postal Rates for Competitive Products Approved

New Postal Rates for Competitive Products Approved

The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?

Are Marketers Using Too Many Channels and Vendors?

Are Marketers Using Too Many Channels and Vendors?

Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.

Why Customer Engagement Is Important, and How to Track It [Video]

Why Customer Engagement Is Important, and How to Track It [Video]

Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.

Postal Regulatory Commission Approves 2 Percent Rate Hike

Postal Regulatory Commission Approves 2 Percent Rate Hike

It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

Marketers can now create and monitor ads from their iOS devices.

U-Haul Moves In on Social Media Conversations

U-Haul Moves In on Social Media Conversations

A retooled social strategy allows marketers to get in on every stage of customers' moves.

Digital Advertising Alliance Intros App for Data Opt-Out

Digital Advertising Alliance Intros App for Data Opt-Out

The mobile pieces of the data collection opt-out puzzle are put in place.

Valpak Rebrands Itself

Valpak Rebrands Itself

The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.

EU Digital Commish Calls Out Google and Facebook

EU Digital Commish Calls Out Google and Facebook

Gunther Oettinger pushes for one pan-European data protection plan to keep American Web giants from sucking up data in weak-link states.

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

The Web has forced marketers to take people as serious as product, place, price, and promotion.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...