It turns out the secret to a seamless customer experience is data.
The long road to digital marketing leadership starts with organizational alignment, a study finds.
The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
Beesy has an automated to-do organizer that syncs with calendars and address books.
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
Why this last season was the most memorable yet.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.