E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.
Zrinity will integrate Pivotal Veracity’s MailboxIQ technology into its e-mail marketing services in November. At that point Zrinity customers can add on the deliverability services for a fee.
Zrinity clients, which license the company’s e-mail software to use it in-house, include FranklinCovey, a consulting firm, as well as ATG Stores and Shopathome.com.
“This opens the door for a marketer who mails in-house to use the same tools as a marketer using an [e-mail service provider],” said Michelle Eichner, COO and VP of client services at Pivotal Veracity.
