Zetron Inc., a maker of communication controllers, consoles and switches, appointed Stream Marketing, Exton, PA, as its third-party direct mail fulfillment vendor.
The agency will handle Redmond, WA-based Zetron's direct mail and co-op marketing programs for about 2,000 resellers in the United States and Canada.
Zetron clients include companies in healthcare, transportation, manufacturing and municipal services. It also has a global network of resellers, the majority of them small firms. But most of them have little expertise in direct mail, something that Zetron wants to change.
Zetron's marketing co-op program for resellers began a year and a half ago. But effective last month, Zetron is offering more than 1,700 resellers in its network a 100 percent co-op reimbursement when they use Stream for their mail and marketing efforts.
Stream will develop the creative concepts and marketing materials, create templates for all Zetron product lines and manage the lists.
A full-service agency, Stream's client roster includes AMS Filing Systems, World Gyms, Moyer packing, Cropper's Supermarkets and Metropolitan Communications.