Zeta Interactive today announced it has acquired the CRM division of eBay Enterprise, which provides marketing and customer care services to more than 500 third-party retailers doing business on the marketplace. The CRM unit harks back to eBay’s acquisition in 2008 of eDialog, an early generation email service provider.
“We are really excited to be able to take their tech and integrate it into our marketing hub platform. This acquisition enhances what we already do—bridge online behavior to offline sales in a large-scale B2C platform,” said Zeta COO Steve Gerber. “At our core, we are like traditional direct marketers. We know who we’re marketing to.”
Another plus in the deal for Zeta, Gerber noted, is the acquisition of 150 or so high-profile clients including American Airlines, British Airways, and Major League Baseball. Terms of the deal were not disclosed.
The eBay Enterprise CRM operation will continue to be based in Burlington, MA. The New York-based Zeta plans to retain the business’s satellite offices in Columbus,Denver, London, Singapore, and Melville, NY.
Former Apple CEO and Zeta co-founder John Sculley commented that the company, under the leadership of CEO David Steinberg (above), “has done an outstanding job of acquiring, integrating, and scaling businesses that are more valuable in the Zeta platform than for a different owner.”