Zero Abandonment Rate Proposed in California

Telemarketers have until March 14 to submit comments to the California Public Utilities Commission on its proposal that the state's acceptable abandonment rate for predictive dialers be set to zero.

A law enacted in the state last year instructed the commission to propose an acceptable abandonment rate for dialers, which sometimes cause consumers to receive hang-up or “dead-air” calls when the consumer answers before a telephone agent is available.

Industry representatives say a zero abandonment rate would eliminate any efficiencies gained from using predictive dialers.

For more information on how to contact the commission, go to The commission is scheduled to decide on the matter by June 6.

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