Zapdata.com, Waltham, MA, a provider of online business-to-business sales, marketing data and analysis tools, has entered a strategic partnership with mynetsales.com, Boston, a Web-based sales force automation solutions provider.
According to zapdata’s announcement yesterday, the partnership will create a solution that allows users to generate targeted lead lists from zapdata's database — composed of 11 million U.S. businesses — then seamlessly export detailed information on those leads to their mynetsales.com account.
To use the solution, customers build a targeted prospect list at zapdata. Users can target by vertical market selects or by contact names, for example, to find quality leads that generate results. Once the list is generated, it is seamlessly exported to the user’s mynetsales.com account, where the user can track the progress of those leads through the sales cycle.
Michael Doyle, chairman/CEO at mynetsales.com, said, “The ability to seamlessly link to dozens of integrated data sources is a unique and unprecedented capability in the SFA industry. Some solutions link to data from a single source, but most do not provide lead generation capabilities at all. As a result of this unique partnership, our customers find the right leads and the right tools to turn those leads into revenue-generating customers.”