Y&R, Harris Interactive Form Partnership

Young & Rubicam, New York, entered a strategic alliance last month with Harris Interactive, Rochester, NY, which allows Y&R access to Harris Interactive’s market research and polling services. It also will allow Y&R access to the company’s Internet panel of approximately 4.2 million individuals. Y&R also made an investment in Harris.

Harris Interactive uses Internet-based and traditional methodologies to provide its clients with information about the views, experiences and attitudes of people worldwide.

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