Young & Rubicam, New York, entered a strategic alliance last month with Harris Interactive, Rochester, NY, which allows Y&R access to Harris Interactive’s market research and polling services. It also will allow Y&R access to the company’s Internet panel of approximately 4.2 million individuals. Y&R also made an investment in Harris.
Harris Interactive uses Internet-based and traditional methodologies to provide its clients with information about the views, experiences and attitudes of people worldwide.
