PK4 Media has given pre-roll video marketers another shot at prospective customers by allowing them to substitute the “Skip Ad” option with “Drag Ad.”
The company’s solution presents viewers with the option to click and drag the branded message to another spot on their player for viewing after their selected content is played. Current options require viewers to watch an ad for 15 seconds before seeing their content or skipping the ad altogether.
“Online video ads are skipped more than half of the Time according to a study by Adroit Digital. By using this interactive method, brand advertisers are able to engage consumers prone to skipping,” says PK4 CEO Tom Alexander. “We find that this method increases brand favorability by 57%.”
The engagement technology is customizable to the brand’s messaging and the completion of the click and drag interaction verify human presence.