American List Counsel has introduced the You and Your Family insert program to the market.
This digest-sized publication is personally handed to women by their OBGYN during their second and third trimester of pregnancy. Nationwide distribution reaches 98% of OBGYN offices in the US.
You and Your Family allows advertisers to reach new or expecting mothers, who spend an average of $14,000 during the first year of their baby’s life.
This 2 million universe list is available beginning at $40/M. Minimum order is 250,000.