YellowBrick Solutions Inc. completed a $3.9 million round of funding, the marketing automation solutions vendor said yesterday.
Its current major shareholders — European firms Artal Services and P3 Technology Partners — funded the round.
“We have been assembling a strong team at YellowBrick Solutions. We are pleased to see sales growth and want to continue our investment in the company's future,” said Peter Huisman, managing partner of P3 Technology Partners.
Struggling through most of 2001, YellowBrick laid off almost half its staff last year and company founder Gene Feruzza left. In December 2001, however, the company received $6.2 million from Artal and P3 to bolster its staff. Tom Hanlon was hired as interim chief executive officer in June and is now permanent CEO. In September, Research Triangle Park, NC-based YellowBrick announced the signing of new customers: Biltmore Estate, Phillips Investment Resources and North State Communications.
