The Yellow Pages Publishers Association, Berkeley Heights, NJ, has named Tierney Communications to handle its national marketing communications.
Philadelphia-based Tierney will create a campaign that includes advertising, public relations, direct marketing, interactive and media planning and buying.
It will highlight the strength of the Yellow Pages product and address challenges faced by the various publishers. The aim is to boost national advertising in the Yellow Pages in print and online.
Tierney is part of Interpublic Group of Companies Inc.