Ybrant Technologies Ltd. on Nov. 29 announced it has acquired MediosOne, an online advertising network with a global consumer base.
The transaction was followed by the creation of a new business unit focused on building Internet advertising networks, which will be headed by Brad Cohen.
Ybrant executive director Vijay Kancharla becomes CEO of the company’s former business unit of providing services and tools to online marketers. Both executives will directly report to Ybrant chairman and managing director Suresh Reddy.
Ybrant, with its corporate headquarters in Palo Alto, CA, and an additional office in Mumbai, India, is one of the largest online marketing services providers in India.
With the acquisition and new business model the company aims to broaden its global practices and provide end-to-end Internet marketing services.
MediosOne, Avon, CO, will maintain its current distribution model and brand name. The company has clients including American Express, eBay, U.S. Army and Vonage.
MediosOne ad network provides graphical and contextual banners and targets users locally by using advanced geo-targeting technology to reach users in their native language.
