Yankelovich Starts Y*Lists

Yankelovich Inc., Chapel Hill, NC, said yesterday that it launched Y*Lists, a series of mailing lists incorporating the marketing services company's attitudinal behavior data.

The 60 initial Y*Lists offerings were built using data from the Yankelovich MONITOR, syndicated consumer research of attitudes, values and motivations.

Y*Lists files include Wall Street Boomers, 8.7 million savvy investors; What's Next Questors, 244,100 individuals looking for the next big trend; and Rug Rats & Riches, 48,600 consumers with high incomes and children younger than 10.

Yankelovich said it will release many more Y*Lists files this year including industry-specific lists.

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