XMarkstheSpot, San Francisco, a cost-per-acquisition ad network, yesterday signed a deal with Multex.com, an online financial services community, marking the launch of a finance and investing advertising channel.
The new finance and investing vertical channel is designed to assist advertisers in targeting the individual and institutional investor audience that uses Multex’s financial services, including online investing services, equity research information and analyst reports. Advertisers using the network will be able to target these consumers with opt-in registration offers and rewards programs.
XMarkstheSpot’s other key advertising partners include FogDog.com, Food.com, Webmiles.com and uBid.com.
