Xchange Inc., a customer relationship management vendor, and Carreker Corp., a provider of e-finance-enabling solutions for the financial industry, announced an alliance yesterday that makes Carreker the exclusive provider of Xchange EnAct to the banking industry.
In addition, Carreker and Xchange have entered into a marketing agreement for Xchange 7. That product allows companies to focus their resources on customers who represent the highest potential value, then drive customer interactions consistently across every customer channel to increase profitability. Xchange EnAct, one of five components included in Xchange 7, is a CRM product that brings a profit-focused discipline to front-line employees by allowing them to use customer information and technology to increase customer value.
Carreker's Revenue Enhancement solution identifies and validates opportunities to increase bank revenue.
As part of the reseller agreement, Robert Hall, general manager of the Enact Business Unit at Xchange, will join Carreker to continue working with Xchange EnAct within the banking industry. He will continue to serve in an advisory role at Xchange Inc.