Southwest Airlines has selected Wunderman as its agency of record for the airline’s frequent flyer program, Rapid Rewards. The account will be managed from Wunderman’s Irvine, CA, office and will utilize the resources of the Wunderman network, the company said.
Wunderman will be tasked with strategic, creative and analytical responsibilities related to Rapid Rewards marketing communications programs. Southwest and the agency will work together to develop campaigns in a range of mediums.
“We chose Wunderman because of their strategic vision, their ability to provide innovative solutions, and the personal chemistry that they demonstrated with our team,” said Kevin Krone, VP, marketing, sales and distribution for Southwest, in a statement. “They’ve shown that they know how to marry creativity and innovation to reach consumers effectively.”