Worldata/WebConnect, Boca Raton, FL, is working with Hewlett-Packard Co. to offer HP's first opt-in e-mail newsletter sponsorship program, the Internet marketing firm said yesterday.
Hewlett-Packard customers who have opted in will receive the monthly electronic newsletter HP Newsgram, containing maintenance tips, feature stories and new product information.
Worldata/WebConnect also announced this month its addition of e-mail image hosting services.
The service allows direct marketers to send HTML messages to their customers quickly.
The e-mails contain clickable links so that recipients can go directly to a Web page for more information or to make a purchase.
Services can be tailored to meet individual clients' needs and specifications.