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Worldata Wins Element K Journals Lists

Worldata takes over exclusive management of the 1 million subscribers on the Element K Journals postal and e-mail lists effective Dec. 1, the Boca Raton, FL, company said yesterday.

Element K Journals publishes nearly 40 monthly journals as well as other print and online products covering topics such as business and desktop publishing applications, programming tools and languages and operating systems.

Subscribers include IT directors/managers, programmers, administrators, integrators, analysts, graphic artists and Web designers. They fall into three categories: business professionals, IT professionals and graphic/digital designers.

A partial list of the Element K Journals list rental files includes Active Server Developer's Journal; Computer Support Professional; Creative Designer; Exploring Digital Photography; Exploring Windows NT for Professionals; Inside AutoCAD; Inside Microsoft Office; Inside NetWare; Inside Web Design; Mac Administration; SQL Server Solutions; and Windows Professional.

The postal files will have base prices of $175/M, and the e-mail files will be $300/M.

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