Worldata/WebConnect announced its appointment as list manager for several files from three publishers.
It will manage the Horizon Publishing Co. newsletter files including Dow Theory Forecasts, the DRIP Investor and the Pure Fundamentalist lists as well as the 474,700-name Dow Theory Forecasts Masterfile.
Buyers of Horizon's investment books and reports also will be available. Those titles include “Buying Stocks Without a Broker,” “Eight Steps to Seven Figures,” “How to Pick Stocks Like Warren Buffet” and “Wall Street for Sale.”
Another file new to Worldata will be USA Today's Baseball Weekly with 209,000 subscribers who are baseball enthusiasts.
Worldata also was awarded management of the Krause Publishing files, which include more than 40 publications. The Krause master file contains more than 527,000 subscribers to leisure-time magazines and books.
Krause titles include Antiques & Collectibles, Arts & Crafts, Big Reel, Blade, Card Trade, Coins Magazine, Comic Buyer's Guide, Deer & Deer Hunting, Fantasy Sports, Goldmine, Gun List Magazine, Metal Roofing, Military Trader, Old Cars, Postcard Collector, Rural Builder, Stamp Collector, Toy Shop, Turkey & Turkey Hunting and World Coin News.
Worldata, Boca Raton, FL, assumes management of the Horizon files July 12, the Krause files Aug. 1 and the Baseball Weekly file on an undetermined date this summer.
