Worldata/WebConnect, Boca Raton, FL, has introduced the Ziff Davis Paid Circulation Business Masterfile of more than 743,000 subscribers.
The paid-subscriber lists on the file include the postal names of titles such as PC Magazine, Smart Business, Extreme Tech and Expedia Travels.
Masterfile selects include geography, gender, home or business address, recency, company size, employee size and industry. The base price on the file is $150/M.
Worldata recommends the file for all business-to-business offers as well as general merchandise, books, gifts, electronics and travel offers.