Hitmetrix - User behavior analytics & recording

Word to the Wise: Shopper Marketing

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

Like, well, marketing and, to some, brand marketing, shopper marketing is about understanding consumers’ behaviors and preferences in particular in terms of products and channels and then using that insight to create a win-win-win for brands, consumers, and retailers.

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