Word to the Wise: Customer

Whether you call them consumers, constituents, clients, fans, guests, or members, customers are the ultimate reason you’re in business. They’re the source of revenue that builds your organization and satisfies your stakeholders. So next time you’re strategizing, remember the immortal words of Sam Walton: “There is only one boss: the customer. And he can fire everyone from the chairman on down simply by spending his money somewhere else.”

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