Wink Introduces Research and Targeting Products

Interactive television company Wink Communications said yesterday it will offer a set of research and targeting products for advertisers who deliver interactive ads.

The new products address ad effectiveness by allowing advertisers to select the demographic delivery parameters for their ads; air multiple interactive ad messages; and test a variety of special offers.

Wink’s research unit will provide reporting on the ad delivery, viewer interaction with the ad message and the response rate of the offer provided in the ad, which will include summaries by demographic and other criteria.

The research and targeting products will also allow advertisers to apply behavioral filters to an ad message so the advertiser can control what type of interactive message is aired or what kind of offer is made based on past interactive behavior.

Wink, Alameda, CA, said the new products are slated to become available in the fourth quarter of this year.

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