Loewen Windows, a Canadian maker of premium windows, tapped Loeffler Ketchum Mountjoy, Charlotte, NC, as its advertising agency of record.
The agency will handle direct marketing for Loewen as well as print, broadcast and media relations. The assignment covers the United States and Canada.
“We will also be going after the high-end consumer by directly contacting higher-income areas of the country and placing product salespeople there for distribution,” said Beth Doughty, spokesman for Loeffler.
Mainly focused on the Southeast, Loeffler's client list includes Cargill Dow, Velux Lights, The Charlotte Observer and the North Carolina Division of Tourism, Sports and Development.
