Williams-Sonoma, San Francisco, a home-centered specialty retailer, and Netcentives, San Francisco, a provider of loyalty marketing products have both chosen Connectify, San Mateo, CA, a provider of electronic direct marketing software, as their EDM solution. By using Connectify, the two will leverage the Internet and e-mail to profile, target and engage customers in one-to-one conversations through permission-based e-mail communication.
Netcentives will use Connectify specifically to deliver mission-critical e-mail statements and receipts to ClickRewards customers and to increase customer loyalty and ultimately merchant revenue through targeted permission-based e-mail advertising and promotions.
Williams-Sonoma will be using Connectify as it plans to move its efforts online in hopes of increasing revenues through higher customer retention and repeat services.
