Williams-Sonoma Inc., San Francisco, has launched a food, entertaining and travel magazine, Taste, the company announced last week.
The magazine is sold for $5 in Williams-Sonoma, Barnes & Noble and Borders stores, on newsstands and by subscription. The company said it does not intend to use the new publication as a selling tool.
Weldon Owen Publishing Inc., also of San Francisco, will publish the quarterly magazine. Weldon Owen has been publishing the Williams-Sonoma Kitchen Library series of cookbooks for the merchant since 1991.
Andy Harris, previously executive editor of Vogue Entertaining and Travel in Australia, is Taste’s editor in chief.
The Holiday 2000 Williams-Sonoma catalog offers a special invitation on its center spread for recipients to become charter subscribers for $20 for a year's subscription of five issues.
The November premier issue includes recipes for stews and a feature on renowned chef Jean-Georges Vongerichten.