Hitmetrix - User behavior analytics & recording

Williams-Sonoma debuts new models; Adrea Rubin bags Preferred Partnership

Home furnishings specialty retailer Williams-Sonoma Inc. has introduced statistical modeling programs on its Williams-Sonoma Universe file, according to list manager Specialists Marketing Services Inc.

The retailer has created a consumer-deduped masterfile with predictive variables. The masterfile comprises buyers from Williams-Sonoma brands like Pottery Barn, Pottery Barn Kids, PB Teen, Pottery Barn Bed & Bath, West Elm, Williams-Sonoma Home and Williams-Sonoma catalogs enhanced with psychographic and demographic data from Equifax.

The programs are good customer match model, mailed regression model and pseudo-regression model.

Meanwhile, Adrea Rubin Management Inc., New York, has won list management duties for the Preferred Partnership-P2 Catalog Database. Prefer Network LLC, Minneapolis, powers the database.

Available to non-catalogers, Preferred Partnership-P2 Catalog Database is a rentable subset file of active multi-catalog buyers from Prefer Network.

This direct marketing collaborative database offers more than 17 million, 12-month customers with related SKU-level sales transaction data. These customers are sourced from a select group of hundreds of catalog participants across 116 million U.S. households.

The database is selectable by 12-month cumulative dollar amount, frequency of purchase and product category. It is can also be used to create custom modeling programs.

Also, MetaResponse Group has won exclusive list management of the Market Forecast Subscriber lists including postal and e-mail files.

New to the market, these lists comprise active investors who control their own self-directed portfolios. They understand that political, business and economic trends directly impact their investment decisions.

The Market Forecast Subscribers by Stephen Leeb file has 31,302 active subscribers at $175/M. The Market Forecast Email Masterfile by Stephen Leeb has 46,432 active subscribers at $150/M.

These lists are ideal for investment, subscription and upscale consumer offers.

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