Williams Worldwide Television said fourth-quarter 2000 revenues for the Latin American division jumped 65 percent from the year-ago quarter.
The company attributes a large portion of the increase to the sales success of Abslide, an abdominal exercise product. Abslide sales experienced a relatively slow start in Latin America, but the company attributed the growing success to marketing campaigns tailored to the variety of Latin cultures, languages and economic diversities.
Williams Worldwide Television is a privately owned company and would not disclose any specific sales or revenue figures.
The DRTV company targets its campaigns to roughly 50 countries.
