Design firm The Williams McBride Group has partnered with Exstream Software Inc. to use its personalization software, Dialogue, to design personalized marketing materials for its clients, Exstream Software said Friday.
Dialogue provides the ability to import Quark designs and make them variable, as well as export the designs to make changes. By using the software, Williams McBride will be able to enter the variable data print arena and design highly targeted marketing communications for clients by as much as 30 percent, according to Exstream, Lexington, KY.
“This partnership agreement enables us as a small business to tap into technology usually reserved for larger companies,” Williams McBride principal and co-owner Kim McBride said in the statement.
Williams McBride also has offices in Louisville, KY. It focuses on providing strategic planning, design and management of visual print and electronic communications for healthcare, manufacturing, technology and academia clients.