How Responsive Web Design Impacts UX (And Why It Matters For Marketers)

In today’s world, the technology of mobile app development is still rapidly increasing. Performance and quality are the first things of importance, even before brand loyalty, and app development agencies have had a lot of pressure from big brands to ensure that apps are built to fit.

Creating a strong UX is essential for the development of mobile app and responsive website projects. Having a user experience that is simple and easy will help your business thrive and bring in new clients. There are many reasons why UX is vital for mobile app and web development:

Building a loyal app user base

You may have experienced issues with bugs, errors or complexities, while using apps. The fact is that an app that is poorly constructed won’t enhance customer loyalty. A bad user experience puts off customers, since they usually can’t handle interruptions, and unstable apps, for long. Good user experience, on the other hand, will enhance customer loyalty and will get you returning clients. Always aim to create the first great impression as this will set the pace of your business.

Podcast: Building Loyalty On Mobile

Well-built apps reduce support cost

A well-developed app will save you both time and money. Mobile apps offer customers a way of getting solutions for problems quickly, because they have the chance to access mobile services anytime, from anywhere.

Keeps you ahead of competitors

There are thousands of apps that are on the market today. Having a well-developed, and unique, app will keep you ahead of your competitors. For your application to be better than the rest, it needs to be user-friendly. Users are generally attracted to applications that provide them with what they desire.

Related: Smartphones vs. Computers – What It Means For Global Marketers

The importance of responsive web design and UX for websites

A website with responsive web design is readily adaptable, regardless of screen type or size. The site reformats itself to provide the best UX suitable for their mobile device.

Responsive web design can be extremely helpful, especially if you are aiming to target large audiences on mobile. Research shows that more people are using their mobile phones to shop online, compared to computers and laptops.

Responsive web design helps ensure your brand has a site that functions well on desktops, as well as smartphones and gadgets.

Google recommendations, and benefits of responsive web design

In the year 2015, Google introduced recommendations related to responsive web design, awarding sites optimized to cater to mobile experiences. Google also implemented mobile-first indexing, which bases rankings and ratings on the mobile version of the website.

Responsive web design is now considered a ranking factor for SEO. Websites that are highly responsive will load results quickly, which will, in turn, increase your rating.

Website maintenance and SEO campaigns are smooth with a site that is mobile-friendly. If you don’t have a dedicated app, responsive web design also ensures that your desktop experience translates seamlessly on mobile.

Rilind Elezaj is an experienced Digital Marketing Specialist. Rilind possesses a strong entrepreneurial mindset and has devoted his career to enhancing the sphere of digital marketing. Check out his blog here.

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