Why Marketing Is Essential to Customer Trust in E-commerce

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Tuesday, May 26
1:00PM ET/10:00AM PT

Marketers can create amazing personalized online experiences. But, if customers are too wary of site security to make a purchase, then all that flash is for naught. Consider: 24% of Americans stopped buying online because of recent breaches at large retail companies, according to a Princeton Survey poll last year. Another 56% said they reduced the number of Internet sites they use. Consumers’ increased anxiety about Internet shopping threatens e-tail growth.

Join Shane Lundy, strategic security advisor for Symantec Norton Shopping Guarantee, to learn about the measures that leading online retailers have taken to increase credibility and security on their websites. Additionally, hear from Ginger Conlon, editor-in-chief of Direct Marketing News, on marketing’s role in strengthening online customer trust.

You’ll hear how to:

  •         Differentiate your business through service
  •         Focusing on customer concerns that prevent visitors from converting
  •         Boost customer confidence in website security
  •         Increase website conversion and sales

Shane Lundy, Strategic Security Advisor, Symantec Norton Shopping Guarantee

Shane Lundy has worked with online merchants for over 7 years, helping them to define online sales strategies, select eCommerce systems and   technologies to ensure that online shopping environments are safe and   secure. With an extensive understanding of eCommerce space, Shane’s   passion is to help online retailers create a more connected, convenient and   secure online shopping experience and increasing online sales.

Sponsored by: 

 Norton Shopping Guarantee is designed to help increase online conversion, average order   value, repeat buyers and customer satisfaction. When the Norton Shopping Guarantee   benefits are displayed throughout the buying process, shoppers’ concerns about information   security, product authenticity, timely delivery, and getting a good price are addressed and   your customers feel confident to buy online.

 Tel: 1-855-822-2827
 Web: http://www.nortonshoppingguarantee.com/

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