Whitehat, a provider of permission-based e-mail marketing services, plans to introduce its Data Synergy database at the DMD New York Conference and Exposition in New York this week.
The Data Synergy system is a database of 40 million names, postal addresses and e-mail addresses that allows marketers with their own lists of names and postal addresses to obtain the corresponding e-mail addresses for permission-based online marketing. The database lets marketers coordinate online and offline campaigns, according to Whitehat.
Whitehat, based in Tempe, AZ, said it routinely audits its database, ensuring that the names are up to date. It expects the database to grow by 5 million names a month.
The DMD New York Conference and Exposition will be held today through Thursday at the Hilton New York & Towers hotel.